{"id":10228,"date":"2021-04-21T19:25:08","date_gmt":"2021-04-21T19:25:08","guid":{"rendered":"https:\/\/uruit.com\/blog\/?p=10228"},"modified":"2023-06-01T00:55:23","modified_gmt":"2023-06-01T03:55:23","slug":"5-fundamentals-of-ux-design-that-have-great-impact-in-your-seo","status":"publish","type":"post","link":"https:\/\/uruit.com\/blog\/ux-design-seo\/","title":{"rendered":"5 Fundamentals of UX Design That Have Great Impact in Your SEO"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy counter-decimal ez-toc-grey\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-1\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/uruit.com\/blog\/ux-design-seo\/#5_Fundamentals_of_UX_Design_Have_Great_Impact_in_SEO\" title=\" \n5 Fundamentals of UX Design Have Great Impact in SEO\"> \n5 Fundamentals of UX Design Have Great Impact in SEO<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/uruit.com\/blog\/ux-design-seo\/#What_is_UX_design_specifically\" title=\"What\u00a0is\u00a0UX\u00a0design,\u00a0specifically?\u00a0\">What\u00a0is\u00a0UX\u00a0design,\u00a0specifically?\u00a0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/uruit.com\/blog\/ux-design-seo\/#What_is_SEO_and_do_the_two_overlap\" title=\"What\u00a0is\u00a0SEO, and do\u00a0the\u00a0two\u00a0overlap?\u00a0\">What\u00a0is\u00a0SEO, and do\u00a0the\u00a0two\u00a0overlap?\u00a0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/uruit.com\/blog\/ux-design-seo\/#The_5_fundamentals_of_UX_design_that_impact_SEO\" title=\"The\u00a05\u00a0fundamentals\u00a0of\u00a0UX\u00a0design\u00a0that\u00a0impact\u00a0SEO\u00a0\">The\u00a05\u00a0fundamentals\u00a0of\u00a0UX\u00a0design\u00a0that\u00a0impact\u00a0SEO\u00a0<\/a><ul class=\"ez-toc-list-level-4\"><li class=\"ez-toc-heading-level-4\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/uruit.com\/blog\/ux-design-seo\/#1_Simplicity\" title=\"#1\u00a0Simplicity\u00a0\">#1\u00a0Simplicity\u00a0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-4\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/uruit.com\/blog\/ux-design-seo\/#2_Content_layout\" title=\"#2 Content\u00a0layout\u00a0\">#2 Content\u00a0layout\u00a0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-4\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/uruit.com\/blog\/ux-design-seo\/#3_Responsiveness_and_load_speed\" title=\"#3\u00a0Responsiveness\u00a0and load\u00a0speed\u00a0\">#3\u00a0Responsiveness\u00a0and load\u00a0speed\u00a0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-4\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/uruit.com\/blog\/ux-design-seo\/#4_Mobile-friendliness\" title=\"#4 Mobile-friendliness\">#4 Mobile-friendliness<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-4\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/uruit.com\/blog\/ux-design-seo\/#5_Site_structure\" title=\"#5\u00a0Site\u00a0structure\u00a0\u00a0\">#5\u00a0Site\u00a0structure\u00a0\u00a0<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/uruit.com\/blog\/ux-design-seo\/#Conclusion\" title=\"Conclusion\u00a0\">Conclusion\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"5_Fundamentals_of_UX_Design_Have_Great_Impact_in_SEO\"><\/span><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;\\n5 UX Design Fundamentals for SEO Impact&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:15231,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16777215},&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;9&quot;:0,&quot;11&quot;:3,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:11}\"><br \/>\n5 Fundamentals of UX Design Have Great Impact in SEO<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>&nbsp;<\/p>\n<p>If you&#8217;re involved in design, you&#8217;ve likely seen the shift toward enhancing the<strong> user experience (UX)<\/strong> in recent years. <span data-contrast=\"auto\">Between the advent of mobile devices and increasingly demanding audiences, it\u2019s both desirable for <\/span><a href=\"https:\/\/uruit.com\/blog\/good-user-experience-saves-time\/\"><span data-contrast=\"none\">its many benefits<\/span><\/a><span data-contrast=\"auto\"> and, sometimes, unavoidable. Actually, chances are you\u2019ve likely noticed it if you\u2019re a marketer too, from the angle of <strong>Search Engine Optimization<\/strong> (SEO). But how do UX design and SEO overlap, exactly? To explore that subject, we\u2019ll need to delve into 5 fundamentals of UX design that impact SEO. So, let\u2019s begin.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"What_is_UX_design_specifically\"><\/span><em>What\u00a0is\u00a0<strong>UX\u00a0design<\/strong>,\u00a0specifically?\u00a0<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">Initially,\u00a0let\u2019s\u00a0begin\u00a0by\u00a0defining\u00a0<strong>UX\u00a0design<\/strong>. You may be familiar with the concept, but examining it here will help contextualize its overlap with SEO.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">At its core, UX design refers to the philosophy of designing with the express intent of improving the user experience. This applies to websites, applications, and any <strong>user interfaces<\/strong> (UIs) with which one\u2019s audiences and customers may come in contact. It may thus begin with <\/span><a href=\"https:\/\/uruit.com\/blog\/software-product-design\/\"><span data-contrast=\"none\">product development<\/span><\/a><span data-contrast=\"none\">\u00a0and\u00a0find\u00a0its\u00a0way\u00a0to\u00a0website\u00a0redesigns.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">To become more specific, while exact definitions will vary, <strong>UX<\/strong> primarily revolves around ensuring 3 main factors:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Usability\u00a0and\u00a0responsiveness<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">Usefulness<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">Desirability<\/span><span data-contrast=\"none\">These\u00a0concepts,\u00a0of\u00a0course,\u00a0yield\u00a0universal\u00a0benefits\u00a0\u2013 and SEO\u00a0is\u00a0no\u00a0exception.\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ol>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"What_is_SEO_and_do_the_two_overlap\"><\/span><em>What\u00a0is\u00a0SEO, and do\u00a0the\u00a0two\u00a0overlap?\u00a0<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">SEO, then, is the optimization of content for search engines. It typically revolves around Google specifically, given its tremendous search engine market share, and thus caters to its algorithm. The algorithm gauges over 200 factors that determine content\u2019s quality, authoritativeness, and usefulness to audiences, including:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Loading\u00a0speed\u00a0and\u00a0mobile-friendliness<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">Formatting; heading, alt. tags, bullet lists, etc<\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">Engagement signals; time on page, bounce rates, shares, etc<\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">Page authority (PA)<\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">Security certificates<span data-contrast=\"none\">In turn, SEO practices seek to address these criteria, allowing content to rank higher in search engine results pages (SERPs). For stronger focus into particular areas, SEO typically branches into 3 different types:<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ol>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">On-page;\u00a0on-page\u00a0elements\u00a0such\u00a0as\u00a0images\u00a0and\u00a0formatting<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">Off-page; off-page signals such as shares and backlinks<\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">Technical; technical elements like sitemaps and website technical health<span data-contrast=\"none\">Thus, despite what the name may imply, SEO does not intend merely to raise visibility. That is where it begins, but delivering quality and ensuring user satisfaction for long-term retention is where it expands to. Consider, for example, how<\/span><a href=\"https:\/\/digitaldot.us\/\" class=\"external\" rel=\"nofollow\"><span data-contrast=\"none\"> digitaldot.us<\/span><\/a><span data-contrast=\"none\"> and various other digital marketing agencies treat SEO and UX as intimately interconnected. That\u2019s precisely because the fundamentals of <strong>UX design<\/strong> impact SEO in profound ways, from websites to individual pages.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ol>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"The_5_fundamentals_of_UX_design_that_impact_SEO\"><\/span><span data-contrast=\"none\">The\u00a05\u00a0fundamentals\u00a0of\u00a0<strong>UX\u00a0design<\/strong>\u00a0that\u00a0impact\u00a0SEO<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">H<\/span><span data-contrast=\"auto\">aving<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">discussed<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">both<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">concepts<\/span><span data-contrast=\"auto\">,\u00a0<\/span><span data-contrast=\"auto\">some<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">connections<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">may<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">already<\/span><span data-contrast=\"auto\">\u00a0emerge.\u00a0<\/span><span data-contrast=\"auto\">Let\u2019s<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">outline<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">these<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">connections<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">then<\/span><span data-contrast=\"auto\">,\u00a0<\/span><span data-contrast=\"auto\">consolidating<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">them<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">into<\/span><span data-contrast=\"auto\">\u00a05\u00a0<\/span><span data-contrast=\"auto\">specific<\/span><span data-contrast=\"auto\">\u00a0UX\u00a0<\/span><span data-contrast=\"auto\">fundamentals<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" class=\" wp-image-10243 aligncenter\" src=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/04\/UX-SEO-1-300x169.jpg\" alt=\"How UX Design can improve your SEO\" width=\"373\" height=\"210\" srcset=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/04\/UX-SEO-1-300x169.jpg 300w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/04\/UX-SEO-1-1024x576.jpg 1024w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/04\/UX-SEO-1-768x432.jpg 768w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/04\/UX-SEO-1-1536x864.jpg 1536w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/04\/UX-SEO-1-750x422.jpg 750w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/04\/UX-SEO-1-1140x641.jpg 1140w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/04\/UX-SEO-1-20x11.jpg 20w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/04\/UX-SEO-1.jpg 1920w\" sizes=\"(max-width: 373px) 100vw, 373px\" \/><\/p>\n<h4 aria-level=\"3\"><span class=\"ez-toc-section\" id=\"1_Simplicity\"><\/span><span data-contrast=\"none\">#1\u00a0Simplicity<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span data-contrast=\"auto\">The very first spearhead of UX design that comes to mind is likely simplicity. Nothing says \u201c<strong>usability<\/strong>\u201d quite like a clutter-free, clean, intuitive design, right? Well, this principle finds excellent use in SEO as well. For the sake of text economy, consider two very substantive examples; above-the-fold content and on-page clutter.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Keeping valuable content above the fold is a mainstay SEO practice, as it ensures visibility for key elements and buttons. This is where valuable Calls to Action (CTAs) are frequently placed to ensure they\u2019re seen even if visitors bounce. Similarly, SEO often discourages on-page clutter to ensure CTA visibility and provide more digestible content. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h4 aria-level=\"3\"><span class=\"ez-toc-section\" id=\"2_Content_layout\"><\/span><span data-contrast=\"none\">#2 Content\u00a0layout<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span data-contrast=\"auto\">On the subject of content layout, this is likely where UX and SEO converge most strongly. In this regard, beyond aesthetics, an optimal content layout best contributes to readability and benefits both. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">As we highlighted above, readability plays a crucial role in SEO as it incites engagement. Here, UX design mandates simplicity, and SEO mandates a clean structure that makes content digestible. Thus, consider how the two overlap in the following related applications:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"4\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">White\u00a0space\u00a0and\u00a0negative\u00a0space\u00a0to\u00a0ease\u00a0the\u00a0eyes<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"4\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Headers,\u00a0bullet\u00a0lists, and\u00a0numbered\u00a0lists\u00a0to\u00a0break up\u00a0long\u00a0content<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"4\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Visual media\u00a0to\u00a0please\u00a0the\u00a0eyes\u00a0and\u00a0enhance\u00a0quality<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ol>\n<h4 aria-level=\"3\"><span class=\"ez-toc-section\" id=\"3_Responsiveness_and_load_speed\"><\/span><span data-contrast=\"none\">#3\u00a0Responsiveness\u00a0and load\u00a0speed<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span data-contrast=\"auto\">Another\u00a0point\u00a0of\u00a0strong\u00a0convergence\u00a0lies\u00a0in\u00a0loading\u00a0speed.\u00a0Indeed,\u00a0most\u00a0<\/span><a href=\"https:\/\/uruit.com\/blog\/ux-optimization-online-tool\/\" class=\"broken_link\" rel=\"nofollow\"><span data-contrast=\"none\">UX optimization tools<\/span><\/a><span data-contrast=\"auto\"> will stress load speeds as a penultimate factor of website responsiveness. And, as we\u2019ve highlighted above, SEO also focuses on it as a key metric.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">The reason for this is simple, and there\u2019s significant overlap between the two; who likes a sluggish, unresponsive experience? Most likely, nobody. SEO notes that visitors will frequently bounce from slow pages, and <\/span><a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/app-and-mobile\/mobile-page-speed-new-industry-benchmarks\/\" class=\"external\" rel=\"nofollow\"><span data-contrast=\"none\">Google\/SOASTA\u2019s research<\/span><\/a><span data-contrast=\"none\">\u00a0highlights\u00a0this\u00a0correlation\u00a0with\u00a0certainty.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Therefore, SEO\u00a0will\u00a0frequently\u00a0take\u00a0UX\u2019s\u00a0core\u00a0tenet\u00a0of\u00a0responsiveness\u00a0at\u00a0heart\u00a0and\u00a0optimize\u00a0on-page\u00a0content\u00a0accordingly.\u00a0Fortunately,\u00a0Google\u2019s\u00a0own\u00a0<\/span><a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" class=\"external\" rel=\"nofollow\"><span data-contrast=\"none\">PageSpeed Insights<\/span><\/a><span data-contrast=\"none\"> tool provides an excellent starting point in this direction.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h4 aria-level=\"3\"><span class=\"ez-toc-section\" id=\"4_Mobile-friendliness\"><\/span>#4 Mobile-friendliness<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span data-contrast=\"none\">Moreover,\u00a0on\u00a0the\u00a0subject\u00a0of\u00a0responsiveness, <strong>SEO<\/strong> champions mobile-friendliness \u2013 and UX design typically does so too. That\u2019s in no small part because Google\u00a0<\/span><a href=\"https:\/\/developers.google.com\/search\/blog\/2018\/03\/rolling-out-mobile-first-indexing\" class=\"external\" rel=\"nofollow\"><span data-contrast=\"none\">indexes the mobile versions of pages first<\/span><\/a><span data-contrast=\"none\">, and\u00a0mobile\u00a0users\u00a0abound,\u00a0respectively.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">To work toward mobile-friendliness, marketers and designers will typically agree on such practices as:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"5\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Removing\u00a0unused\u00a0JavaScript and\u00a0minifying\u00a0style\u00a0sheets\u00a0to\u00a0increase\u00a0response times<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"5\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Compressing\u00a0images\u00a0and\u00a0using\u00a0appropriate\u00a0file\u00a0formats\u00a0to\u00a0reduce load times<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"5\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Opting\u00a0for\u00a0a\u00a0clean,\u00a0bloat-free UI\u00a0that\u00a0facilitates\u00a0navigation\u00a0on\u00a0smaller\u00a0screens<\/span><span data-contrast=\"none\">As\u00a0above,\u00a0PageSpeed\u00a0Insights\u00a0can\u00a0offer\u00a0invaluable\u00a0assistance\u00a0in\u00a0this\u00a0regard, as can\u00a0<\/span><a href=\"https:\/\/search.google.com\/test\/mobile-friendly\" class=\"external\" rel=\"nofollow\"><span data-contrast=\"none\">Google\u2019s mobile-friendliness test<\/span><\/a><span data-contrast=\"auto\">\u00a0tool.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ol>\n<h4 aria-level=\"3\"><span class=\"ez-toc-section\" id=\"5_Site_structure\"><\/span><span data-contrast=\"none\">#5\u00a0Site\u00a0structure\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span data-contrast=\"auto\">Finally, having touched on providing a clean navigation experience, let us conclude with site structure. Returning to the point of simplicity, a clean site structure will yield benefits for both <strong>UX and SEO<\/strong>. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Consider how a clean site structure enables better indexing and prevents orphaned pages, thus boosting SEO. This same principle informs UX, allowing visitors to navigate a website seamlessly. Moreover, a clean site structure thus helps ensure the following as well:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"6\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Proper\u00a0XML and HTML\u00a0sitemaps\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"6\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Optimized,\u00a0clear\u00a0header\u00a0menus<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"6\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Easy\u00a0keyboard-only\u00a0navigation\u00a0for\u00a0accessibility<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ol>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span data-contrast=\"none\">Conclusion<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">To summarize, we may easily argue that UX design and SEO frequently overlap and rarely, if ever, conflict. Indeed, the fundamentals of UX design impact SEO, from design simplicity and responsiveness to mobile-friendliness and structure. One may quickly identify the reason for this in their common goal; to enhance the <strong>user experience<\/strong> and increase satisfaction.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Contents 5 Fundamentals of UX Design Have Great Impact in SEOWhat\u00a0is\u00a0UX\u00a0design,\u00a0specifically?\u00a0What\u00a0is\u00a0SEO, and do\u00a0the\u00a0two\u00a0overlap?\u00a0The\u00a05\u00a0fundamentals\u00a0of\u00a0UX\u00a0design\u00a0that\u00a0impact\u00a0SEO\u00a0#1\u00a0Simplicity\u00a0#2 Content\u00a0layout\u00a0#3\u00a0Responsiveness\u00a0and load\u00a0speed\u00a0#4 Mobile-friendliness#5\u00a0Site\u00a0structure\u00a0\u00a0Conclusion\u00a0 5 Fundamentals of UX Design Have Great Impact in SEO &nbsp; If you&#8217;re involved&#8230;<\/p>\n","protected":false},"author":42,"featured_media":10389,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[243],"tags":[],"_links":{"self":[{"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/posts\/10228"}],"collection":[{"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/comments?post=10228"}],"version-history":[{"count":8,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/posts\/10228\/revisions"}],"predecessor-version":[{"id":11310,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/posts\/10228\/revisions\/11310"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/media\/10389"}],"wp:attachment":[{"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/media?parent=10228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/categories?post=10228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/tags?post=10228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}