{"id":10264,"date":"2021-05-04T14:01:38","date_gmt":"2021-05-04T17:01:38","guid":{"rendered":"https:\/\/uruit.com\/blog\/?p=10264"},"modified":"2023-06-01T00:54:37","modified_gmt":"2023-06-01T03:54:37","slug":"the-path-to-successful-mission-driven-digital-products-in-under-30-minutes","status":"publish","type":"post","link":"https:\/\/uruit.com\/blog\/mission-driven-digital-products\/","title":{"rendered":"Keys to Building Successful Mission-Driven Digital Products"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy counter-decimal ez-toc-grey\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-1\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/uruit.com\/blog\/mission-driven-digital-products\/#Building_Successful_Mission-Driven_Digital_Products\" title=\" \nBuilding Successful Mission-Driven Digital Products\"> \nBuilding Successful Mission-Driven Digital Products<\/a><ul class=\"ez-toc-list-level-2\"><li class=\"ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/uruit.com\/blog\/mission-driven-digital-products\/#A_Mission_Set_to_Succeed\" title=\"A Mission Set to Succeed\">A Mission Set to Succeed<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/uruit.com\/blog\/mission-driven-digital-products\/#FOK_Strategies_to_Product-Led_Growth\" title=\"FOK Strategies to Product-Led Growth\">FOK Strategies to Product-Led Growth<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/uruit.com\/blog\/mission-driven-digital-products\/#Do_You_Want_to_Learn_More_About_the_Process_of_Developing_Successful_Purpose-Driven_Digital_Products\" title=\"Do You Want to Learn More About the Process of Developing Successful Purpose-Driven Digital Products?\">Do You Want to Learn More About the Process of Developing Successful Purpose-Driven Digital Products?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Building_Successful_Mission-Driven_Digital_Products\"><\/span><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;\\nBuilding Successful Mission-Driven Digital Products&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:15231,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16777215},&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;9&quot;:0,&quot;11&quot;:3,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:11}\"><br \/>\nBuilding Successful Mission-Driven Digital Products<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-10268\" src=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/With-Leslie-Williams-Forks-Over-Knives-Product-Marketing-Manager-e1620086061269-300x110.png\" alt=\"Mission-Driven Digital Products\" width=\"475\" height=\"174\" srcset=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/With-Leslie-Williams-Forks-Over-Knives-Product-Marketing-Manager-e1620086061269-300x110.png 300w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/With-Leslie-Williams-Forks-Over-Knives-Product-Marketing-Manager-e1620086061269-768x280.png 768w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/With-Leslie-Williams-Forks-Over-Knives-Product-Marketing-Manager-e1620086061269-750x274.png 750w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/With-Leslie-Williams-Forks-Over-Knives-Product-Marketing-Manager-e1620086061269-20x7.png 20w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/With-Leslie-Williams-Forks-Over-Knives-Product-Marketing-Manager-e1620086061269.png 800w\" sizes=\"(max-width: 475px) 100vw, 475px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Successful digital products are often the result of countless hours of brainstorming, research, and collaboration across teams. Even more so, when the product is driven by a mission to help and inspire its users to live healthier lives.<\/span><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is the case for Forks Over Knives (FOK), a company committed to changing the way the world sees and approaches nutrition. Since its founding in 2011, this brand has advocated for the transformative idea that whole-food, plant-based diets are capable of preventing diseases and improving people\u2019s wellbeing, and helped thousands of users <\/span><span style=\"font-weight: 400;\">transition to a healthier, plant-based lifestyle.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For our first webinar of the year, we invited Forks Over Knives\u2019 Product Marketing Manager, Leslie Williams, to <\/span><span style=\"font-weight: 400;\">speak about the strategies that led to the success of their products, especially the meal-planning app <\/span><a href=\"https:\/\/forksmealplanner.com\/\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Forks Meal Planner<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"> In this post, we\u2019ll share some of the main takeaways from the webinar, and the inspiring story behind FOK\u2019s mission.&nbsp;<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_Mission_Set_to_Succeed\"><\/span><span style=\"font-weight: 400;\">A Mission Set to Succeed<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">FOK\u2019s story began in 2011, with the launch of the <\/span><a href=\"https:\/\/www.forksoverknives.com\/the-film\/\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Forks Over Knives documentary<\/span><\/a><span style=\"font-weight: 400;\">, one of the earliest plant-based advocacy films that sparked a change in many people\u2019s nutrition. In response to the incredible reception from the public, FOK began to expand its message, and with it, its scope of products also began to grow. What started as a documentary, soon became a large line of products that includes a New York Times best selling book, magazines, a website with thousands of free recipes and resources, and the app Forks Meal Planner, a comprehensive one-stop solution that tackles the difficulties of transitioning to a plant-based lifestyle.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, among all these offerings, Forks Meal Planner is the one at the forefront. This app is packed with recipes especially developed for each season of the year, updated meal plans every week, cooking courses, dynamic shopping lists, customizable meal planner for individuals and families of all sizes, and all the resources FOK&#8217;s community needs to successfully adapt to a plant-based diet.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-10294 size-large\" src=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/devices.b22c591-1024x438.png\" alt=\"Successful Mission-Driven Digital Products\" width=\"1024\" height=\"438\" srcset=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/devices.b22c591-1024x438.png 1024w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/devices.b22c591-300x128.png 300w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/devices.b22c591-768x329.png 768w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/devices.b22c591-750x321.png 750w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/devices.b22c591-1140x488.png 1140w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/devices.b22c591-20x9.png 20w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/devices.b22c591.png 1219w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"FOK_Strategies_to_Product-Led_Growth\"><\/span><span style=\"font-weight: 400;\">FOK Strategies to Product-Led Growth<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Forks Meal Planner has been the number one food and drink paid app off and on for several years. However, <span style=\"font-weight: 400;\"> such success didn\u2019t come without its challenges. <\/span>Along with a bigger customer base, it also came the need to give Forks Meal Planner the strategic attention and expertise it needed to continue growing. For FOK, scaling up its product development by <a href=\"https:\/\/uruit.com\/product-development\/\">outsourcing<\/a> it was they best way to go.<\/p>\n<p>In this segment of the webinar, Leslie shares everything about their product development process, from making the initial decision to outsource it, to finding the perfect partner for their business:<\/p>\n<p><iframe loading=\"lazy\" title=\"Product development outsourcing: Is it a good idea?\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/k-aFqUYtGtQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Measuring user metrics was another of the main strategies that FOK&#8217;s product team implemented to better understand their users&#8217; needs,<\/span><span style=\"font-weight: 400;\"> increase engagement, predict user churn and make better UX design decisions. Here are some of the metrics that FOK&#8217;s team keeps track of, and how they use them to drive growth:<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"What metrics should you be looking at if you&#039;re managing a digital product?\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Hg0hj4BcwLs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Do_You_Want_to_Learn_More_About_the_Process_of_Developing_Successful_Purpose-Driven_Digital_Products\"><\/span><span style=\"font-weight: 400;\">Do You Want to Learn More About the Process of Developing Successful Purpose-Driven Digital Products?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Give our webinar a watch to learn more about FOK&#8217;s journey and strategies. Here are some of the topics discussed:<\/span><\/p>\n<ul>\n<li>Why user feedback is crucial to build profitable and sustainable digital products<\/li>\n<li>How to differentiate your product in an overpopulated app market<\/li>\n<li>Strategies to properly segment and understand your audience<\/li>\n<li>Methods to align users\u2019 needs with your business goals<\/li>\n<li>How to encourage cross-team collaboration<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">FOK&#8217;s story is a great example of how purpose-driven digital products can thrive when they remain authentic to their core values, and care for their community. Whether you are in the process of creating your own product, or just want to learn more about what it takes to develop a successful app, we hope FOK&#8217;s journey inspires you to pursue your own mission!<\/span><\/p>\n<p><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/9381387\/a6f5da11-f08b-45a9-877b-819a563ca738\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\"><img id=\"hs-cta-img-a6f5da11-f08b-45a9-877b-819a563ca738\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/9381387\/a6f5da11-f08b-45a9-877b-819a563ca738.png\" alt=\"Go to the Webinar Recording\" \/><\/a>&nbsp;<!-- end HubSpot Call-to-Action Code --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Contents Building Successful Mission-Driven Digital ProductsA Mission Set to SucceedFOK Strategies to Product-Led GrowthDo You Want to Learn More About the Process of Developing Successful Purpose-Driven Digital Products? Building Successful&#8230;<\/p>\n","protected":false},"author":43,"featured_media":10387,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[288],"tags":[],"_links":{"self":[{"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/posts\/10264"}],"collection":[{"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/comments?post=10264"}],"version-history":[{"count":5,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/posts\/10264\/revisions"}],"predecessor-version":[{"id":11307,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/posts\/10264\/revisions\/11307"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/media\/10387"}],"wp:attachment":[{"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/media?parent=10264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/categories?post=10264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/tags?post=10264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}