{"id":10390,"date":"2021-05-26T17:46:06","date_gmt":"2021-05-26T20:46:06","guid":{"rendered":"https:\/\/uruit.com\/blog\/?p=10390"},"modified":"2023-06-01T00:58:20","modified_gmt":"2023-06-01T03:58:20","slug":"the-digital-product-lifecycle","status":"publish","type":"post","link":"https:\/\/uruit.com\/blog\/digital-product-lifecycle\/","title":{"rendered":"The Digital Product Life Cycle"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy counter-decimal ez-toc-grey\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-1\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/uruit.com\/blog\/digital-product-lifecycle\/#The_Secret_to_Winning_in_the_Digital_Product_Life_Cycle\" title=\"The Secret to Winning in the Digital Product Life Cycle\">The Secret to Winning in the Digital Product Life Cycle<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/uruit.com\/blog\/digital-product-lifecycle\/#So_what_are_the_4_phases_of_product_life_cycle\" title=\"So what are the 4 phases of product life cycle?\">So what are the 4 phases of product life cycle?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/uruit.com\/blog\/digital-product-lifecycle\/#What_is_the_Digital_Product_Life_Cycle\" title=\"What is the Digital Product Life Cycle?\">What is the Digital Product Life Cycle?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/uruit.com\/blog\/digital-product-lifecycle\/#How_should_be_the_team_composed\" title=\"How should be the team composed?\">How should be the team composed?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/uruit.com\/blog\/digital-product-lifecycle\/#The_Product_Strategy\" title=\"The Product Strategy\">The Product Strategy<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/uruit.com\/blog\/digital-product-lifecycle\/#The_Product_Design\" title=\"The Product Design\">The Product Design<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/uruit.com\/blog\/digital-product-lifecycle\/#The_Product_Development\" title=\"The Product Development\">The Product Development<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/uruit.com\/blog\/digital-product-lifecycle\/#The_Product_Growth\" title=\"The Product Growth\">The Product Growth<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"The_Secret_to_Winning_in_the_Digital_Product_Life_Cycle\"><\/span><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;The Secret to Winning in the Digital Product Life Cycle&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14915,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16777215},&quot;9&quot;:0,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Arial&quot;,&quot;16&quot;:10}\">The Secret to Winning in the Digital Product Life Cycle<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><span data-contrast=\"auto\">W<\/span><span data-contrast=\"auto\">hen people talk about the life cycle of a product it <\/span><span data-contrast=\"auto\">usually\u00a0<\/span><span data-contrast=\"auto\">starts when the product is launched and focuse<\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\"> on the live life cycle. But what about the software development life cycle<\/span><span data-contrast=\"auto\">? Is there life before launching? At Uruit we believe there is,<\/span><span data-contrast=\"auto\">\u00a0that\u00a0<\/span><span data-contrast=\"auto\">a product never dies<\/span><span data-contrast=\"auto\">\u00a0but instead it<\/span><span data-contrast=\"auto\">\u00a0evolv<\/span><span data-contrast=\"auto\">es<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0and should always adapt to the users<\/span><span data-contrast=\"auto\">\u2019<\/span><span data-contrast=\"auto\">\u00a0needs and expectations.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"So_what_are_the_4_phases_of_product_life_cycle\"><\/span>So what are the <span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;4 phases of product life cycle&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:515,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16043212},&quot;12&quot;:0}\">4 phases of product life cycle<\/span>?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;the product life cycle phases include&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:515,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16043212},&quot;12&quot;:0}\">The product life cycle phases include:<\/span><\/p>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"\uff2d\uff33 \u660e\u671d\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a href=\"https:\/\/uruit.com\/blog\/the-product-strategy-that-works-for-you\/\"><span data-contrast=\"auto\">Product Strategy<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/a><\/li>\n<li data-leveltext=\"%1.\" data-font=\"\uff2d\uff33 \u660e\u671d\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a href=\"https:\/\/uruit.com\/blog\/mastering-the-art-of-digital-product-design\/\">Product Design<\/a><\/li>\n<li data-leveltext=\"%1.\" data-font=\"\uff2d\uff33 \u660e\u671d\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a href=\"https:\/\/uruit.com\/blog\/digital-product-development-for-a-new-product\/\">Product Development<\/a><\/li>\n<li data-leveltext=\"%1.\" data-font=\"\uff2d\uff33 \u660e\u671d\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a href=\"https:\/\/uruit.com\/blog\/all-about-product-growth-and-how-to-boost-your-digital-product\/\">Product Growth<\/a><\/li>\n<\/ol>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-10391 size-full\" src=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/Untitled-design-73.png\" alt=\"Digital Product Lifecycle\" width=\"1920\" height=\"600\" srcset=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/Untitled-design-73.png 1920w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/Untitled-design-73-300x94.png 300w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/Untitled-design-73-1024x320.png 1024w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/Untitled-design-73-768x240.png 768w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/Untitled-design-73-1536x480.png 1536w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/Untitled-design-73-750x234.png 750w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/Untitled-design-73-1140x356.png 1140w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/Untitled-design-73-20x6.png 20w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_is_the_Digital_Product_Life_Cycle\"><\/span>What is the Digital Product Life Cycle?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-10392 size-full\" src=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/Product-GrowthB.jpg\" alt=\"Digital Product Lifecycle\" width=\"1920\" height=\"1023\" srcset=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/Product-GrowthB.jpg 1920w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/Product-GrowthB-300x160.jpg 300w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/Product-GrowthB-1024x546.jpg 1024w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/Product-GrowthB-768x409.jpg 768w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/Product-GrowthB-1536x818.jpg 1536w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/Product-GrowthB-750x400.jpg 750w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/Product-GrowthB-1140x607.jpg 1140w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/Product-GrowthB-20x11.jpg 20w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><span data-contrast=\"auto\">Today&#8217;s products are always evolving. Users&#8217; needs and expectations are\u00a0<\/span><span data-contrast=\"auto\">more informed and sophisticated than ever,<\/span><span data-contrast=\"auto\">\u00a0and product teams are always working to find new ways to adapt product<\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\">\u00a0or identify new ones.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">While we need to define specific cycles<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0the reality is that in digital products what works best is to continually iterate between cycles. We should be working\u00a0<\/span><span data-contrast=\"auto\">continuously\u00a0<\/span><span data-contrast=\"auto\">on hypothesis, testing and validating.\u00a0<\/span><span data-contrast=\"auto\">It\u2019s important<\/span><span data-contrast=\"auto\">\u00a0to make mistakes\u00a0<\/span><span data-contrast=\"auto\">as<\/span><span data-contrast=\"auto\">\u00a0early as possible so\u00a0<\/span><span data-contrast=\"auto\">information gathered from them can be used effectively to<\/span><span data-contrast=\"auto\">\u00a0make quick decisions. And this should be the mindset\u00a0<\/span><span data-contrast=\"auto\">for<\/span><span data-contrast=\"auto\"> the whole Digital Product Life Cycle.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-10393 size-full\" src=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/ProductGrowth.png\" alt=\"Digital Product Lifecycle\" width=\"1079\" height=\"206\" srcset=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/ProductGrowth.png 1079w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/ProductGrowth-300x57.png 300w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/ProductGrowth-1024x195.png 1024w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/ProductGrowth-768x147.png 768w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/ProductGrowth-750x143.png 750w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/ProductGrowth-20x4.png 20w\" sizes=\"(max-width: 1079px) 100vw, 1079px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_should_be_the_team_composed\"><\/span>How should be the team composed?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">The size of the team will depend on the\u00a0<\/span><span data-contrast=\"auto\">type and\u00a0<\/span><span data-contrast=\"auto\">magnitud<\/span><span data-contrast=\"auto\">e<\/span><span data-contrast=\"auto\">\u00a0of\u00a0<\/span><span data-contrast=\"auto\">the\u00a0<\/span><span data-contrast=\"auto\">product but should be composed\u00a0<\/span><span data-contrast=\"auto\">of<\/span><span data-contrast=\"auto\">\u00a0specific roles\u00a0<\/span><span data-contrast=\"auto\">for the duration of the whole cycle, including<\/span><span data-contrast=\"auto\">\u00a0a Product Owner, UX\u00a0<\/span><span data-contrast=\"auto\">D<\/span><span data-contrast=\"auto\">esigners and Developers.\u00a0<\/span><span data-contrast=\"auto\">O<\/span><span data-contrast=\"auto\">ther roles that will\u00a0<\/span><span data-contrast=\"auto\">assume<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">specific\u00a0<\/span><span data-contrast=\"auto\">action<\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\">\u00a0at key moments<\/span><span data-contrast=\"auto\">\u00a0are the<\/span><span data-contrast=\"auto\">: Product Strategist, Researcher, ML\u00a0<\/span><span data-contrast=\"auto\">E<\/span><span data-contrast=\"auto\">ngineer, Data Scientist, DevOps and Testers.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"The_Product_Strategy\"><\/span>The Product Strategy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">When a company or team detects an opportunity to\u00a0<\/span><span data-contrast=\"auto\">serve customer needs<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0they automatically start to think about what\u00a0<\/span><span data-contrast=\"auto\">the best product would be<\/span><span data-contrast=\"auto\">\u00a0to fit this need. Or when a team has a<\/span><span data-contrast=\"auto\">\u00a0product<\/span><span data-contrast=\"auto\">\u00a0idea but\u00a0<\/span><span data-contrast=\"auto\">seeks<\/span><span data-contrast=\"auto\">\u00a0to validate if there is\u00a0<\/span><span data-contrast=\"auto\">in fact\u00a0<\/span><span data-contrast=\"auto\">a need<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0they start\u00a0<\/span><span data-contrast=\"auto\">the<\/span><span data-contrast=\"auto\">\u00a0process of research and definitions. These kind<\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\">\u00a0of processes are what we call The <a href=\"https:\/\/uruit.com\/blog\/the-product-strategy-that-works-for-you\/\">Product Strategy<\/a>.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-10395 size-full\" src=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/1.png\" alt=\"Digital Product Lifecycle\" width=\"1920\" height=\"400\" srcset=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/1.png 1920w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/1-300x63.png 300w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/1-1024x213.png 1024w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/1-768x160.png 768w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/1-1536x320.png 1536w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/1-750x156.png 750w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/1-1140x238.png 1140w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/1-20x4.png 20w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><span data-contrast=\"none\">A brief definition of product strategy is a high-level plan that describes the users\u2019 needs and answers how the product will fulfill and meet those, what the differentiation and value proposition of the product is and what the company plans to accomplish with it. As Roman Pilcher notes in his article \u201cElements of an effective Product Strategy,\u201d it will guide you through the entire life of your product, \u201cthe strategy for a new product should first help you get to launch, then achieve product-market fit (PMF), and finally sustain the growth of your product.\u201d\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Some companies mistakenly think about Product Strategy in terms of a plan, one to build certain features and capabilities. But this isn\u2019t a strategy, this is just a plan. A Product Strategy is a system of achievable goals and visions that work together to align the team around desirable outcomes for both the business and customers. It includes a <a href=\"https:\/\/uruit.com\/blog\/product-discovery-101\/\">Product Discovery phase<\/a> and should emerge from experimentation towards a goal.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">T<\/span><span data-contrast=\"auto\">o define briefly what comes as a result of\u00a0<\/span><span data-contrast=\"auto\">successful<\/span><span data-contrast=\"auto\">\u00a0Product Strategy,\u00a0<\/span><span data-contrast=\"auto\">it\u2019<\/span><span data-contrast=\"auto\">s\u00a0<\/span><span data-contrast=\"auto\">usually:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"\uff2d\uff33 \u660e\u671d\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">A\u00a0<\/span><\/b><b><span data-contrast=\"auto\">thoughtful and thorough<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">examination of<\/span><\/b><b><span data-contrast=\"auto\">\u00a0users, clients and stakeholders:<\/span><\/b><span data-contrast=\"auto\">\u00a0is there a problem to solve?<\/span><span data-contrast=\"auto\">\u00a0H<\/span><span data-contrast=\"auto\">ow are they\u00a0<\/span><span data-contrast=\"auto\">currently\u00a0<\/span><span data-contrast=\"auto\">solving it, what are the needs, etc<\/span><span data-contrast=\"auto\">.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"\uff2d\uff33 \u660e\u671d\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">The creation\/validation of a User Persona:<\/span><\/b><span data-contrast=\"auto\">\u00a0who\u00a0<\/span><span data-contrast=\"auto\">they\u00a0<\/span><span data-contrast=\"auto\">are, what\u00a0<\/span><span data-contrast=\"auto\">their interests\u00a0<\/span><span data-contrast=\"auto\">are, their concerns, needs &amp; goals.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"\uff2d\uff33 \u660e\u671d\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Benchmarking &amp; Competitive Analysis:<\/span><\/b><span data-contrast=\"auto\">\u00a0identify<\/span><span data-contrast=\"auto\">ing<\/span><span data-contrast=\"auto\">\u00a0direct and indirect competitors, strengths, weaknesses, opportunities, threats, and market trends, etc.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"\uff2d\uff33 \u660e\u671d\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">The Product Value Proposition &amp; Vision:<\/span><\/b><span data-contrast=\"auto\">\u00a0what is the promise of value that your product will deliver<\/span><span data-contrast=\"auto\">?<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">H<\/span><span data-contrast=\"auto\">ow\u00a0<\/span><span data-contrast=\"auto\">will\u00a0<\/span><span data-contrast=\"auto\">your product solve the users&#8217; needs and improve their\u00a0<\/span><span data-contrast=\"auto\">lives<\/span><span data-contrast=\"auto\">?<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"\uff2d\uff33 \u660e\u671d\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">The Product Strategy Canvas:<\/span><\/b><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">the<\/span><span data-contrast=\"auto\">\u00a0highest-level view of your product and business. Definition of a business model &amp; pricing.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"\uff2d\uff33 \u660e\u671d\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><b><span data-contrast=\"auto\"><a href=\"https:\/\/uruit.com\/blog\/product-management-okrs\/\">Product OKRs<\/a>:<\/span><\/b><span data-contrast=\"auto\">\u00a0a set of objectives and key results your product team will focus on and track.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"\uff2d\uff33 \u660e\u671d\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">A preliminar<\/span><\/b><b><span data-contrast=\"auto\">y<\/span><\/b><b><span data-contrast=\"auto\">\u00a0Roadmap to guide the Product\u00a0Design<\/span><\/b><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ol>\n<p><a href=\"https:\/\/uruit.com\/software-development-discovery-phase\/\"><span class=\"TextRun BCX0 SCXW128796677\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW128796677\">Learn more about how we can help with Product\u00a0<\/span><\/span><span class=\"TextRun BCX0 SCXW128796677\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW128796677\">Strategy!<\/span><\/span><\/a><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"The_Product_Design\"><\/span>The Product Design<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\"><a href=\"https:\/\/uruit.com\/blog\/mastering-the-art-of-digital-product-design\/\">Product design<\/a> is the process of identifying a market opportunity, defining the problem, developing a proper solution and validating the solution with real users. This cycle is all about how to configure a seamless digital experience that offers value across every touchpoint.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"> Once you know what your market is, who is your user persona\u00a0and\u00a0already have defined the product vision, then you are ready to start mastering the art of\u00a0Product\u00a0Design.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-10405 size-full\" src=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/2-1.png\" alt=\"Digital Product Lifecycle\" width=\"1920\" height=\"400\" srcset=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/2-1.png 1920w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/2-1-300x63.png 300w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/2-1-1024x213.png 1024w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/2-1-768x160.png 768w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/2-1-1536x320.png 1536w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/2-1-750x156.png 750w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/2-1-1140x238.png 1140w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/2-1-20x4.png 20w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><span data-contrast=\"auto\">After defining the Product\u00a0Strategy\u00a0you should have a lot of data, insights and knowledge to work\u00a0<\/span><span data-contrast=\"auto\">with to<\/span><span data-contrast=\"auto\">\u00a0find a solution. For this stage the team will use the <a href=\"https:\/\/uruit.com\/blog\/lean-ux-7-steps\/\">Lean UX technique<\/a>\u00a0<\/span><span data-contrast=\"auto\">to<\/span><span data-contrast=\"auto\">\u00a0obtain feedback as early as possible and\u00a0<\/span><span data-contrast=\"auto\">then\u00a0<\/span><span data-contrast=\"auto\">make quick<\/span><span data-contrast=\"auto\">\u00a0but\u00a0<\/span><span data-contrast=\"auto\">well-informed<\/span><span data-contrast=\"auto\">\u00a0decisions<\/span><span data-contrast=\"auto\">.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">T<\/span><span data-contrast=\"auto\">he important thing\u00a0<\/span><span data-contrast=\"auto\">here\u00a0<\/span><span data-contrast=\"auto\">is to act quickly and\u00a0<\/span><span data-contrast=\"auto\">strategically<\/span><span data-contrast=\"auto\">,\u00a0<\/span><span data-contrast=\"auto\">creat<\/span><span data-contrast=\"auto\">ing<\/span><span data-contrast=\"auto\">\u00a0the best product possible.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Lots of people have amazing ideas all the time, but only a small percentage make them real. Even fewer turn their concept into something that is truly an earth-shattering success. If you can master product design, you can give yourself the best possible chance of doing just that. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">For this phase we follow the next steps:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Model<\/span><\/b><span data-contrast=\"auto\">. This is all about defining the product&#8217;s Business Model and pricing strategy.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Define.<\/span><\/b><span data-contrast=\"auto\">\u00a0It&#8217;s time to make decisions and create a point of view that is based on user needs and insights and\u00a0<\/span><span data-contrast=\"auto\">determine<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">a\u00a0<\/span><span data-contrast=\"auto\">hypothesis based on the data collected. There is a lot to define starting with actions and features prio<\/span><span data-contrast=\"auto\">ri<\/span><span data-contrast=\"auto\">tizations, but also branding.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Ideate<\/span><\/b><span data-contrast=\"auto\">. Th<\/span><span data-contrast=\"auto\">is step is about<\/span><span data-contrast=\"auto\">\u00a0brainstorm<\/span><span data-contrast=\"auto\">ing<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">with\u00a0<\/span><span data-contrast=\"auto\">mood boards<\/span><span data-contrast=\"auto\">\u00a0and lighting demos<\/span><span data-contrast=\"auto\">\u00a0for example to generate<\/span><span data-contrast=\"auto\">\u00a0as many creative solutions as possible.\u00a0<\/span><span data-contrast=\"auto\">Produce<\/span><span data-contrast=\"auto\">\u00a0a range of potential solutions<\/span><span data-contrast=\"auto\">, exercise<\/span><span data-contrast=\"auto\">\u00a0total freedom and think out<\/span><span data-contrast=\"auto\">side<\/span><span data-contrast=\"auto\">\u00a0of the box.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Prototype<\/span><\/b><span data-contrast=\"auto\">. Build a prototype (or series of prototypes) to test the hypothesis. Creating a prototype\u00a0<\/span><span data-contrast=\"auto\">allows us to<\/span><span data-contrast=\"auto\">\u00a0see if we\u2019re on the right track, and often sparks different ideas that wouldn\u2019t have come up otherwise.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Test.<\/span><\/b><span data-contrast=\"auto\">\u00a0Return to the users for feedback. Validate the solution and improve it based on th<\/span><span data-contrast=\"auto\">e<\/span><span data-contrast=\"auto\">\u00a0feedback.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Start again.<\/span><\/b><span data-contrast=\"auto\">\u00a0We can\u00a0<\/span><span data-contrast=\"auto\">always\u00a0<\/span><span data-contrast=\"auto\">repeat<\/span><span data-contrast=\"auto\">\u00a0the steps<\/span><span data-contrast=\"auto\">\u00a0as many times as necessary.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Time and cost ballpark estimation.<\/span><\/b><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-10400 size-full\" src=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/BlogAssets2-.jpg\" alt=\"Digital Product Lifecycle\" width=\"1920\" height=\"1036\" srcset=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/BlogAssets2-.jpg 1920w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/BlogAssets2--300x162.jpg 300w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/BlogAssets2--1024x553.jpg 1024w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/BlogAssets2--768x414.jpg 768w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/BlogAssets2--1536x829.jpg 1536w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/BlogAssets2--750x405.jpg 750w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/BlogAssets2--1140x615.jpg 1140w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/BlogAssets2--20x11.jpg 20w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><span data-contrast=\"auto\">At the end\u00a0<\/span><span data-contrast=\"auto\">of these\u00a0<\/span><span data-contrast=\"auto\">steps,<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">you should have:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li><strong>A\u00a0<\/strong><b><span data-contrast=\"auto\">Product Execution Roadmap<\/span><\/b><span data-contrast=\"auto\">\u00a0to start developing the Minimal Marketable Product (MMP)<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Story sitemap<\/span><\/b><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">MMP wireframes<\/span><\/b><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Outputs from all the activities:<\/span><\/b><span data-contrast=\"auto\">\u00a0Lean UX canvas, User Journey Map, Story Map, Project Architecture<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Resources<\/span><\/b><span data-contrast=\"auto\">\u00a0needed for\u00a0<\/span><span data-contrast=\"auto\">execution<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">As the whole life cycle relies on an agile methodology this cycle doesn&#8217;t actually end here<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0and the design team should continue to be\u00a0<\/span><span data-contrast=\"auto\">a\u00a0<\/span><span data-contrast=\"auto\">part of the next cycle.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/uruit.com\/user-experience-outsourcing\/\"><span data-contrast=\"none\">Learn more about<\/span><span data-contrast=\"none\"> how we can help with Product Design<\/span><\/a><span data-contrast=\"none\">.<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"The_Product_Development\"><\/span>The Product Development<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">B<\/span><span data-contrast=\"auto\">y now you should have a good\u00a0<\/span><span data-contrast=\"auto\">sense<\/span><span data-contrast=\"auto\">\u00a0of\u00a0<\/span><span data-contrast=\"auto\">what<\/span><span data-contrast=\"auto\">\u00a0the Product should look\u00a0<\/span><span data-contrast=\"auto\">like\u00a0<\/span><span data-contrast=\"auto\">and while the team start<\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\">\u00a0developing the MMP, the design cycle\u00a0<\/span><span data-contrast=\"auto\">continues<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">T<\/span><span data-contrast=\"auto\">hey&#8217;ll keep iterating and working through sprints with the help of the research and design team while they build, ship, measure and learn at least until the final release date.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-10398 size-full\" src=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/3.png\" alt=\"Digital Product Lifecycle\" width=\"1920\" height=\"400\" srcset=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/3.png 1920w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/3-300x63.png 300w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/3-1024x213.png 1024w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/3-768x160.png 768w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/3-1536x320.png 1536w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/3-750x156.png 750w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/3-1140x238.png 1140w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/3-20x4.png 20w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><b><span data-contrast=\"auto\">MMP or MVP?<\/span><\/b><\/p>\n<p>One of the most popular questions at this point is where to start. Should we start with an MVP or MMP? If we have an idea about how to fill a need in the market but still need additional testing to determine where to start, then we will consider developing an MVP. On the other hand, if\u00a0we\u00a0are changing service design models or product content, an MMP may be more beneficial.<\/p>\n<p><span data-contrast=\"auto\">An MMP can often accomplish both goals, so this tends to be the preferred route for digital product development. You should not wait until you have a perfect product to move forward since you need to test and get feedback early on.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">UX Improvements<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The focus will be on <\/span><b><span data-contrast=\"auto\">UX improvements<\/span><\/b><span data-contrast=\"auto\">\u00a0using all the insight<\/span><span data-contrast=\"auto\">s and lessons gathered<\/span><span data-contrast=\"auto\">\u00a0from the\u00a0<\/span><span data-contrast=\"auto\">two\u00a0<\/span><span data-contrast=\"auto\">previous stages: product strategy and product design.\u00a0<\/span><span data-contrast=\"auto\">T<\/span><span data-contrast=\"auto\">he team will keep researching, proposing and validating to reach the best user experience.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Product Style Guide<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">An important part of this stage is the creation of the\u00a0<\/span><b><span data-contrast=\"auto\">product style guide<\/span><\/b><span data-contrast=\"auto\">. As\u00a0<\/span><span data-contrast=\"auto\">the<\/span><span data-contrast=\"auto\">\u00a0name\u00a0<\/span><span data-contrast=\"auto\">suggests,<\/span><span data-contrast=\"auto\">\u00a0it&#8217;s fundamental to guide the designers and developers through all the iterations, standardizing the CSS, keeping it small and quick to load and working as an inventory of modules and code. It also helps to achieve time efficiencies and\u00a0<\/span><span data-contrast=\"auto\">provide<\/span><span data-contrast=\"auto\">\u00a0design consistency, ensuring a cohesive look and feel throughout the development. At the end of this\u00a0cycle\u00a0you should look forward to this deliverable.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">UI design and animations<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">T<\/span><span data-contrast=\"auto\">he moment for your digital product to shine. You want the best solution, and for that the UI team will be working and refining all <\/span><span data-contrast=\"auto\">of\u00a0<\/span><span data-contrast=\"auto\">the final UI design touches and animations, using the best UI practices available. A great animated user interface can accomplish several goals, such as:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Holding the user\u2019s attention<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Giving the user progress updates<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Making designs feel more\u00a0personal<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Creating a sense of accomplishment or finality<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">And after a lot of testing and feedback, your product will\u00a0<\/span><span data-contrast=\"auto\">finally\u00a0<\/span><span data-contrast=\"auto\">be ready to\u00a0launch\u00a0and marketing\u00a0<\/span><span data-contrast=\"auto\">can<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">work\u00a0<\/span><span data-contrast=\"auto\">their magic.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/uruit.com\/product-development\/\"><span data-contrast=\"none\">Learn more about how we can help with Product De<\/span><span data-contrast=\"none\">velopment<\/span><\/a><span data-contrast=\"none\">.<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"The_Product_Growth\"><\/span>The Product Growth<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Launching a product is just the beginning. There will always be opportunities for your digital products to evolve \u2013 it is how you will remain relevant. The digital product life cycle is long and it will continue to repeat itself after each release. Whether it be through improvements or adding new features, a product growth mindset is a key to success.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-10399 size-full\" src=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/4.png\" alt=\"\" width=\"1920\" height=\"400\" srcset=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/4.png 1920w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/4-300x63.png 300w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/4-1024x213.png 1024w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/4-768x160.png 768w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/4-1536x320.png 1536w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/4-750x156.png 750w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/4-1140x238.png 1140w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/4-20x4.png 20w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><span data-contrast=\"auto\">T<\/span><span data-contrast=\"auto\">he time you and your team invested in user research and\u00a0<\/span><span data-contrast=\"auto\">gathering\u00a0<\/span><span data-contrast=\"auto\">data regarding user profile and preferences will benefit you here.<\/span><span data-contrast=\"auto\">\u00a0Every previous step revolved around creating and ensuring an exceptional user experience, valuing user data in the design<\/span><span data-contrast=\"auto\">, and that will serve you well in this final stage.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">As your business grows and your market expands, your product should evolve to:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">increase brand awareness,\u00a0<\/span><span data-contrast=\"auto\">expand<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">customer reach,\u00a0<\/span><span data-contrast=\"auto\">enhance\u00a0<\/span><span data-contrast=\"auto\">user adoption &amp;\u00a0engagement<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">better serve all users<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">lengthen<\/span><span data-contrast=\"auto\">\u00a0the product\u00a0verticals<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">produce<\/span><span data-contrast=\"auto\">\u00a0more\u00a0revenue<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">develop new\u00a0features<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">refine<\/span><span data-contrast=\"auto\">\/update\u00a0<\/span><span data-contrast=\"auto\">various\u00a0<\/span><span data-contrast=\"auto\">aspects of your product in order to\u00a0scale<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">stay current with\u00a0<\/span><span data-contrast=\"auto\">the latest<\/span><span data-contrast=\"auto\">\u00a0technologies<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">envision and begin<\/span><span data-contrast=\"auto\">\u00a0the next cycle of the business and\u00a0product<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">spur<\/span><span data-contrast=\"auto\">\u00a0growth &amp; innovation<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Benefits of Product Growth &amp; Optimization:<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Identify growth and improvement\u00a0opportunities<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">By understanding your current users and\u00a0<\/span><span data-contrast=\"auto\">your potential\u00a0users<\/span><span data-contrast=\"auto\">\u00a0needs,\u00a0<\/span><span data-contrast=\"auto\">you\u00a0<\/span><span data-contrast=\"auto\">can\u00a0deteremine<\/span><span data-contrast=\"auto\">\u00a0the role that the product should play in<\/span><span data-contrast=\"auto\">\u00a0their<\/span><span data-contrast=\"auto\">\u00a0lives and\u00a0<\/span><span data-contrast=\"auto\">ensure<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">y<\/span><span data-contrast=\"auto\">our design and development\u00a0<\/span><span data-contrast=\"auto\">is working toward\u00a0<\/span><span data-contrast=\"auto\">build<\/span><span data-contrast=\"auto\">ing<\/span><span data-contrast=\"auto\">\u00a0apps that\u00a0<\/span><span data-contrast=\"auto\">really\u00a0<\/span><span data-contrast=\"auto\">bring value.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Make\u00a0<\/span><span data-contrast=\"auto\">informed\u00a0decisions<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Knowing user behavior\u00a0<\/span><span data-contrast=\"auto\">directs your prioritization of what is<\/span><span data-contrast=\"auto\">\u00a0essentia<\/span><span data-contrast=\"auto\">l<\/span><span data-contrast=\"auto\">. By analyzing\u00a0<\/span><span data-contrast=\"auto\">user\u00a0<\/span><span data-contrast=\"auto\">metrics and data,\u00a0<\/span><span data-contrast=\"auto\">you will be equipped\u00a0<\/span><span data-contrast=\"auto\">to make\u00a0<\/span><span data-contrast=\"auto\">knowledgeable<\/span><span data-contrast=\"auto\">\u00a0decisions about what to include in the\u00a0scope-essential.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Iterate and\u00a0<\/span><span data-contrast=\"auto\">evolve and\u00a0<\/span><span data-contrast=\"auto\">stay\u00a0<\/span><span data-contrast=\"auto\">one step\u00a0<\/span><span data-contrast=\"auto\">ahead of the\u00a0competition<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Constant evolution is the only way to\u00a0<\/span><span data-contrast=\"auto\">maintain your lead and standing<\/span><span data-contrast=\"auto\">.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">The dev team\u2019s consistent feedback should inform d<\/span><span data-contrast=\"auto\">esigners\u00a0<\/span><span data-contrast=\"auto\">in their<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">iterative, consulting process, shaping ideas, wireframes and moc<\/span><span data-contrast=\"auto\">kups<\/span><span data-contrast=\"auto\">. When the\u00a0<\/span><span data-contrast=\"auto\">whole<\/span><span data-contrast=\"auto\">\u00a0team\u00a0<\/span><span data-contrast=\"auto\">generates<\/span><span data-contrast=\"auto\">\u00a0suggestions for improv<\/span><span data-contrast=\"auto\">ement<\/span><span data-contrast=\"auto\">,\u00a0<\/span><span data-contrast=\"auto\">everyone<\/span><span data-contrast=\"auto\">\u00a0gain<\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\">\u00a0insights for creating future interfaces.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Re-<\/span><span data-contrast=\"auto\">envision<\/span><span data-contrast=\"auto\">\u00a0your product to polish and\u00a0scale<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">There will always be<\/span><span data-contrast=\"auto\">\u00a0enhancement opportunities<\/span><span data-contrast=\"auto\">. Consistently seek<\/span><span data-contrast=\"auto\">\u00a0ways to improve the user experience,\u00a0<\/span><span data-contrast=\"auto\">and in tha<\/span><span data-contrast=\"auto\">t pursuit<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">you<\/span><span data-contrast=\"auto\">\u00a0will<\/span><span data-contrast=\"auto\">\u2019<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">also\u00a0<\/span><span data-contrast=\"auto\">inevitably<\/span><span data-contrast=\"auto\">\u00a0identify requisites, short-term targets and longer-term investment opportunities.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/uruit.com\/product-growth\/\"><span data-contrast=\"none\">Learn more about how we can help with Product\u00a0<\/span><span data-contrast=\"none\">Growth<\/span><\/a><span data-contrast=\"none\">.<\/span><\/p>\n<p><span class=\"TextRun SCXW90726222 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW90726222 BCX0\">In conclusion,\u00a0<\/span><\/span><span class=\"TextRun SCXW90726222 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW90726222 BCX0\">the digital product life cycle never dies<\/span><\/span><span class=\"TextRun SCXW90726222 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW90726222 BCX0\">. Y<\/span><\/span><span class=\"TextRun SCXW90726222 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW90726222 BCX0\">ou should always come back to its origins.<\/span><\/span><span class=\"EOP SCXW90726222 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Contents The Secret to Winning in the Digital Product Life CycleSo what are the 4 phases of product life cycle?What is the Digital Product Life Cycle?How should be the team&#8230;<\/p>\n","protected":false},"author":8,"featured_media":10408,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[288],"tags":[],"_links":{"self":[{"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/posts\/10390"}],"collection":[{"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/comments?post=10390"}],"version-history":[{"count":5,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/posts\/10390\/revisions"}],"predecessor-version":[{"id":11296,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/posts\/10390\/revisions\/11296"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/media\/10408"}],"wp:attachment":[{"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/media?parent=10390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/categories?post=10390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/tags?post=10390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}