{"id":10432,"date":"2021-06-17T15:51:32","date_gmt":"2021-06-17T18:51:32","guid":{"rendered":"https:\/\/uruit.com\/blog\/?p=10432"},"modified":"2023-06-01T00:55:00","modified_gmt":"2023-06-01T03:55:00","slug":"3-challenges-and-solutions-that-have-led-to-branchs-success","status":"publish","type":"post","link":"https:\/\/uruit.com\/blog\/3-challenges-and-solutions-branchs-success\/","title":{"rendered":"3 Challenges and the Solutions That Have Led to Branch&#8217;s Success"},"content":{"rendered":"<h1><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Challenges &amp; Solutions for Branch's Success&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14851,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16777215},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:3621201},&quot;15&quot;:&quot;S\u00f6hne, ui-sans-serif, system-ui, -apple-system, \\&quot;Segoe UI\\&quot;, Roboto, Ubuntu, Cantarell, \\&quot;Noto Sans\\&quot;, sans-serif, \\&quot;Helvetica Neue\\&quot;, Arial, \\&quot;Apple Color Emoji\\&quot;, \\&quot;Segoe UI Emoji\\&quot;, \\&quot;Segoe UI Symbol\\&quot;, \\&quot;Noto Color Emoji\\&quot;&quot;,&quot;16&quot;:10}\">Challenges &amp; Solutions for Branch&#8217;s Success<\/span><\/h1>\n<h2><span style=\"font-weight: 400;\">Takeaways From Branch\u2019s Webinar: Strategies to Improve User Experience and Get More Conversions&nbsp;<\/span><\/h2>\n<p><img loading=\"lazy\" class=\"wp-image-10439 aligncenter\" src=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/06\/Slide1-300x169.jpg\" alt=\"Branch's tip to improve user experience\" width=\"447\" height=\"252\" srcset=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/06\/Slide1-300x169.jpg 300w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/06\/Slide1-768x432.jpg 768w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/06\/Slide1-750x422.jpg 750w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/06\/Slide1-20x11.jpg 20w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/06\/Slide1.jpg 960w\" sizes=\"(max-width: 447px) 100vw, 447px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In our June Webinar, we invited Branch&#8217;s Director of Development, Ivan Herndon, to <\/span><span style=\"font-weight: 400;\">talk about the main challenges the company has faced since its founding in 2017, and what strategies were implemented to overcome them, improve user experience, and skyrocket their product&#8217;s conversion rates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/uruit.com\/saas-software-development\/\">Branch<\/a> is a company that is reshaping the way in which home and car insurances are purchased, and has become one of the top rated digital products that allows users to get an immediate quote for bundled home and auto insurance in just a few clicks. <\/span><span style=\"font-weight: 400;\">However, developing a digital product that provides value and a delightful experience to its users, while at the same time meeting business goals is a challenging task.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a quick rundown of some of the topics discussed during this session, including the main strategies implemented by Branch to improve their user experience:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Implementation of user testing to create multiple customizable insurance plans with a wide variety of coverage and prices<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Employment of user acceptance and AB testing to create an effective user flow that allowed for more customization and increased checkout conversion<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Monetization of high mobile web traffic by improving mobile branding and benefit statement<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We\u2019ve also had some great questions come through for our Q&amp;A section such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to balance in-house and <a href=\"https:\/\/uruit.com\/product-development\/\">outsourced development<\/a><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to collect user feedback and how often<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to conduct effective external testing<\/span><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"Should I outsource my digital product&#039;s development?\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/kOfynlbQJFs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Branch stands out from other products in the insurtech space for not only making insurance accesible to more people, but also&nbsp;for the transparent and high-quality service they offer. Its platform allows users to access instant rates for bundled home and auto insurance in just a few clicks, speeding up and optimizing the process for both the company and its customers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you missed the webinar, or attended and want to watch it again, <a href=\"https:\/\/digital.uruit.com\/branch-recording\" class=\"broken_link\" rel=\"nofollow\">click here to access the full recording!<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Challenges &amp; Solutions for Branch&#8217;s Success Takeaways From Branch\u2019s Webinar: Strategies to Improve User Experience and Get More Conversions&nbsp; In our June Webinar, we invited Branch&#8217;s Director of Development, Ivan&#8230;<\/p>\n","protected":false},"author":43,"featured_media":10435,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[282],"tags":[],"_links":{"self":[{"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/posts\/10432"}],"collection":[{"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/comments?post=10432"}],"version-history":[{"count":5,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/posts\/10432\/revisions"}],"predecessor-version":[{"id":11308,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/posts\/10432\/revisions\/11308"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/media\/10435"}],"wp:attachment":[{"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/media?parent=10432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/categories?post=10432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/tags?post=10432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}