{"id":10529,"date":"2021-07-13T13:14:54","date_gmt":"2021-07-13T16:14:54","guid":{"rendered":"https:\/\/uruit.com\/blog\/?p=10529"},"modified":"2023-06-01T01:17:27","modified_gmt":"2023-06-01T04:17:27","slug":"product-management-okrs-that-are-more-than-ok","status":"publish","type":"post","link":"https:\/\/uruit.com\/blog\/product-management-okrs\/","title":{"rendered":"Product Management OKRs That Are More Than OK"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy counter-decimal ez-toc-grey\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-1\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/uruit.com\/blog\/product-management-okrs\/#Product_Management_OKRs_That_Are_More_Than_OK\" title=\"Product Management OKRs That Are More Than OK\">Product Management OKRs That Are More Than OK<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/uruit.com\/blog\/product-management-okrs\/#Common_Challenges_in_writing_strong_product_management_OKRs\" title=\"Common Challenges in writing strong product management OKRs:\u00a0\">Common Challenges in writing strong product management OKRs:\u00a0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/uruit.com\/blog\/product-management-okrs\/#What_to_focus_on\" title=\"What to focus on\u00a0\">What to focus on\u00a0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/uruit.com\/blog\/product-management-okrs\/#How_to_structure_Product_Management_OKRs\" title=\"How to structure Product Management OKRs \u00a0\">How to structure Product Management OKRs \u00a0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/uruit.com\/blog\/product-management-okrs\/#Finding_good_examples\" title=\"Finding good examples\u00a0\u00a0\">Finding good examples\u00a0\u00a0<\/a><ul class=\"ez-toc-list-level-4\"><li class=\"ez-toc-heading-level-4\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/uruit.com\/blog\/product-management-okrs\/#Research\" title=\"Research:\">Research:<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-4\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/uruit.com\/blog\/product-management-okrs\/#Design_Development\" title=\"Design &amp; Development:\">Design &amp; Development:<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-4\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/uruit.com\/blog\/product-management-okrs\/#Release\" title=\"Release:\">Release:<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-4\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/uruit.com\/blog\/product-management-okrs\/#Improve_the_AARRR_metrics_Acquisition_Activation_Retention_Referral_Revenue\" title=\"Improve the AARRR metrics: Acquisition, Activation, Retention, Referral, Revenue:\">Improve the AARRR metrics: Acquisition, Activation, Retention, Referral, Revenue:<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/uruit.com\/blog\/product-management-okrs\/#What_to_Measure\" title=\"What to Measure\u00a0\">What to Measure\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Product_Management_OKRs_That_Are_More_Than_OK\"><\/span><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Product Management OKRs That Are More Than OK&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:15231,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16777215},&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;9&quot;:0,&quot;11&quot;:3,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:11}\">Product Management OKRs That Are More Than OK<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><span data-contrast=\"auto\">We know that creating strategic and well thought out OKRs empower teams to work with more focus and precision, increasing performance and commitment. They are critical tools for motivation and direction inspiring every stage of the\u00a0<\/span><a href=\"https:\/\/uruit.com\/blog\/digital-product-lifecycle\/\"><span data-contrast=\"none\">product life cycle<\/span><\/a><span data-contrast=\"auto\">. It worked for Google and continues to work for thousands of small studios and organizations to maintain agility while focusing on clarity in strategy and execution.<\/span><\/p>\n<p><span data-contrast=\"auto\">Product Managers play a critical role in transforming strategic goals into actual outcomes. But writing concise Product Management OKRs can be difficult. You must keep them short, which isn\u2019t always easy in the product area, and you have to implore a methodology to keep you on point and on task, producing meaningful OKRs that inspire.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In this post we\u2019ll provide some recommendations on how to overcome common challenges that Product teams confront when creating OKRs and share our strategy on how create effective Product Management OKRs for product teams.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Common_Challenges_in_writing_strong_product_management_OKRs\"><\/span><span data-contrast=\"auto\">Common Challenges in writing strong product management OKRs:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><span data-contrast=\"auto\">What to focus on\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">How to structure Key Results<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Finding good examples\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">What to measure<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"wp-image-10531 aligncenter\" src=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/07\/Untitled-design-6-300x169.jpg\" alt=\"Product Management OKRs\" width=\"515\" height=\"290\" srcset=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/07\/Untitled-design-6-300x169.jpg 300w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/07\/Untitled-design-6-1024x576.jpg 1024w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/07\/Untitled-design-6-768x432.jpg 768w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/07\/Untitled-design-6-1536x864.jpg 1536w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/07\/Untitled-design-6-750x422.jpg 750w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/07\/Untitled-design-6-1140x641.jpg 1140w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/07\/Untitled-design-6-20x11.jpg 20w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/07\/Untitled-design-6.jpg 1920w\" sizes=\"(max-width: 515px) 100vw, 515px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_to_focus_on\"><\/span><b><span data-contrast=\"auto\">What to focus on<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><i><span data-contrast=\"auto\">Let product stages lead\u00a0<\/span><\/i><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Before you ask what, you have to consider the when and where as far as the product stage. User Research will require a different focus than improving AARRR metrics. But across the spectrum, OKRs focus on areas to improve, and they should be the goals that really matter. Prioritize goals and understand execution through the lens of outcomes.<\/span><\/p>\n<p><span data-contrast=\"auto\">While the objective is global and far reaching, inspirational and aspirational and usually quarterly, key results lead to achievement measured by real changes in customer behavior. So, in early product stages, you will be more focused on validated ideas, tested prototypes and user interviews while later stages will focus on the key metrics of your product.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">We recommend starting from the beginning of the funnel. You want to reap the full benefits of any improvements in your product, since users might not be caught up yet. Depending on what is most critical for your product we recommended focusing on 2-3 categories throughout any given period.<\/span><\/p>\n<p><span data-contrast=\"auto\">This will help you organize your team and your trajectory, especially considering your OKRs will address engineering, sales and marketing. <\/span><span data-contrast=\"auto\">This demand is why we recommend basing your OKRs on the product stage. This is a timeline and life cycle your team knows well and will inform the big goals as well as daily tasks.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_to_structure_Product_Management_OKRs\"><\/span><b><span data-contrast=\"auto\">How to structure Product Management OKRs <\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><i><span data-contrast=\"auto\">It\u2019s all about\u00a0the\u00a0numbers<\/span><\/i><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Key results include\u00a0lots of\u00a0numbers. Whole numbers, percentages and decimal points.\u00a0Key results\u00a0<\/span><span data-contrast=\"none\">are the 3-5 indicators (usually quantitative goals\/KPIs)\u00a0attached to\u00a0each objective, enabling you and your team to easily\u00a0track progress and ultimately determine whether the objective has been met, or even exceeded.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Key results should articulate things like the number of top-priority hypotheses, or points of increase regarding the sprint team velocity, the reduction numbers regarding bugs-per-feature metric or number of requests to support. Key results should include percentages, dollar amounts, timelines and timeframes.<\/span><\/p>\n<p><span data-contrast=\"auto\">They are specific and quantitative, transparent and realistic. The focus here should be execution on outcomes and success through visible achievements.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Finding_good_examples\"><\/span><b><span data-contrast=\"auto\">Finding good examples\u00a0<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><i><span data-contrast=\"auto\">A few to\u00a0get you started<\/span><\/i><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Product management OKRs break down your ambitious vision and strategy so that you can focus, ensuring that every effort and all time and talent are spent delivering on your company\u2019s main objectives. Writing OKRs can be really challenging, and can consume that time and those resources so we\u2019d like to share a few here.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Let\u2019s map out our OKR examples based on the lifecycle of product teams. The main goal of the product team is to release the product that will solve the problem identified for the consumer base. Product teams navigate a road of research, design, release and improvement. Those touch points can have several OKRs that inform direction and narrow focus, but we\u2019re offering just one here for each stage so that you get the idea.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Research\"><\/span><b><span data-contrast=\"auto\">Research:<\/span><\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span data-contrast=\"auto\">User research is key in gathering information that will inform every other stage. You\u2019re primarily trying to understand what\u00a0problems\u00a0users are having and validate you\u2019re your solution works.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Objective: Validate the problem-solution fit for the product\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Key Results:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Conduct a Design Sprint to generate and test the solution<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Validate\u00a05\u00a0top-priority hypotheses<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Conduct\u00a015\u00a0interviews with target users<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Design_Development\"><\/span><b><span data-contrast=\"auto\">Design &amp; Developme<\/span><\/b><strong>n<\/strong><span data-contrast=\"auto\"><strong>t:<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span data-contrast=\"auto\">At this stage the team has validated the idea and now transitions to delivering fast iterations.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Objective: Increase delivery speed of the new features\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Key Results:\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Increase the sprint team velocity from 38\u00a0to 66\u00a0points\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Reduce bugs-per-feature metric from 1.6\u00a0to 1.0\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Reduce average lead time by\u00a025%\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Release\"><\/span><b><span data-contrast=\"auto\">Release:<\/span><\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span data-contrast=\"auto\">Here, capture\u00a0only the product-related metrics\u00a0and not marketing metrics (number of users\u00a0or\u00a0number of sign-ups, etc.)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Objective: Improve the product release process\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Key Results:\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Reduce bugs found after the release by\u00a020%\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Reduce the sign-up flow churn from\u00a025% to 10%\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Improve the App Store rating of the new version from 4.0 to 4.5\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Improve NPS from\u00a07.0 to\u00a08.5<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Improve_the_AARRR_metrics_Acquisition_Activation_Retention_Referral_Revenue\"><\/span><b><span data-contrast=\"auto\">Improve the AARRR metrics: Acquisition, Activation, Retention, Referral, Revenue<\/span><\/b><span data-contrast=\"auto\">:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span data-contrast=\"auto\">After your release, it&#8217;s important to improve the <a href=\"https:\/\/www.productplan.com\/glossary\/aarrr-framework\/\" class=\"broken_link external\" rel=\"nofollow\">AARRR<\/a> (Acquisition, Activation, Retention, Revenue Referral). We recommend focusing on 1-3 categories in one period and starting from the beginning of the funnel.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Objective: Increase user engagement\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Key Results:\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Increase 1-month retention from\u00a030% to\u00a050%\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Increase average time in the app from\u00a020\u00a0mins to 35\u00a0mins\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Increase the number of sessions from 5 to 10 sessions per user per day<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"What_to_Measure\"><\/span><b><span data-contrast=\"auto\">What to Measure<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><i><span data-contrast=\"auto\">Get specific<\/span><\/i><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">As we\u2019ve discussed, defining Product Management OKRs is particularly challenging because they can lean into engineering, sales or marketing. That\u2019s why using the life cycle as your map will inform your OKRs, because they\u2019re based on the stage of the life cycle the product manager fits in.<\/span><\/p>\n<p><span data-contrast=\"auto\">Measure everything that\u2019s relevant for that cycle and stage, clarity will inform activity so the more specific the better and remember to keep it short and sweet.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The life cycle guides the creation of Product Management OKRs and the measurements within, so that specific metrics spell out for you and your team exactly where this objective will lead and what result will be achieved. By being transparent, your team is encouraged to participate fully and ownership of accomplishments are shared.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">We know many of you are planning for the year ahead and we hope this short post can offer tools and ideas from which to create effective, concise and clear Product Management OKRs.<\/span><span data-ccp-props=\"{}\"> If building an innovative digital product is in your list for the next year, <a href=\"https:\/\/uruit.com\/contact\/\">let us know<\/a>!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Contents Product Management OKRs That Are More Than OKCommon Challenges in writing strong product management OKRs:\u00a0What to focus on\u00a0How to structure Product Management OKRs \u00a0Finding good examples\u00a0\u00a0Research:Design &amp; Development:Release:Improve the&#8230;<\/p>\n","protected":false},"author":44,"featured_media":10534,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[280],"tags":[],"_links":{"self":[{"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/posts\/10529"}],"collection":[{"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/comments?post=10529"}],"version-history":[{"count":6,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/posts\/10529\/revisions"}],"predecessor-version":[{"id":11317,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/posts\/10529\/revisions\/11317"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/media\/10534"}],"wp:attachment":[{"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/media?parent=10529"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/categories?post=10529"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/tags?post=10529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}