{"id":10587,"date":"2021-07-26T18:23:14","date_gmt":"2021-07-26T21:23:14","guid":{"rendered":"https:\/\/uruit.com\/blog\/?p=10587"},"modified":"2023-06-01T00:56:28","modified_gmt":"2023-06-01T03:56:28","slug":"digital-product-development-for-a-new-product","status":"publish","type":"post","link":"https:\/\/uruit.com\/blog\/digital-product-development-for-a-new-product\/","title":{"rendered":"Digital Product Development for a New Product"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy counter-decimal ez-toc-grey\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-1\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/uruit.com\/blog\/digital-product-development-for-a-new-product\/#Digital_Product_Development_for_a_New_Product\" title=\"Digital Product Development for a New Product\">Digital Product Development for a New Product<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/uruit.com\/blog\/digital-product-development-for-a-new-product\/#MVP_or_MMP_-_Where_to_Start\" title=\"MVP or MMP \u2013 Where to Start?\u00a0\">MVP or MMP \u2013 Where to Start?\u00a0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/uruit.com\/blog\/digital-product-development-for-a-new-product\/#Developing_Digital_Products\" title=\"Developing Digital Products\u00a0\">Developing Digital Products\u00a0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/uruit.com\/blog\/digital-product-development-for-a-new-product\/#The_Importance_of_UX\" title=\"The Importance of UX\u00a0\">The Importance of UX\u00a0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/uruit.com\/blog\/digital-product-development-for-a-new-product\/#UI_Design_and_Animations\" title=\"UI Design and Animations\u00a0\">UI Design and Animations\u00a0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/uruit.com\/blog\/digital-product-development-for-a-new-product\/#The_Product_Style_Guide\" title=\"The Product Style Guide\u00a0\">The Product Style Guide\u00a0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/uruit.com\/blog\/digital-product-development-for-a-new-product\/#Outsource_or_Build_In-House\" title=\"Outsource or Build In-House?\u00a0\">Outsource or Build In-House?\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Digital_Product_Development_for_a_New_Product\"><\/span><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Digital Product Development for a New Product&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:15231,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16777215},&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;9&quot;:0,&quot;11&quot;:3,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:11}\">Digital Product Development for a New Product<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>When we think in digital product\u00a0development,\u00a0we\u00a0think of it as a part of\u00a0<a href=\"https:\/\/uruit.com\/blog\/digital-product-lifecycle\/\">The Digital Product Lifecycle<\/a>.\u00a0So,\u00a0when\u00a0we\u2019re\u00a0facing\u00a0the\u00a0start of a\u00a0development phase,\u00a0ideally,\u00a0we would have already worked on the\u00a0<a href=\"https:\/\/uruit.com\/blog\/the-product-strategy-that-works-for-you\/\">product strategy<\/a>\u00a0and\u00a0<a href=\"https:\/\/uruit.com\/blog\/mastering-the-art-of-digital-product-design\/\">product design<\/a>\u00a0&#8211;\u00a0and\u00a0we\u00a0should have a\u00a0solid\u00a0idea of what the product is going\u00a0to solve and\u00a0to look like.<\/p>\n<p>While\u00a0the\u00a0team will likely start developing the MPP at this point, the reality is that the design cycle does not end. There will be several iterations\u00a0driven by the research and design team while\u00a0we\u00a0build, measure, and learn \u2013 up until the final release date!<\/p>\n<h3 aria-level=\"1\"><span class=\"ez-toc-section\" id=\"MVP_or_MMP_-_Where_to_Start\"><\/span><b><span data-contrast=\"none\">MVP or MMP \u2013 Where to Start?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">One of the most popular questions\u00a0at this point is where to start. Should\u00a0we\u00a0start with an MVP or MMP?\u00a0We\u00a0must determine the right starting point for product development, and before\u00a0we\u00a0can do\u00a0that\u00a0we\u00a0must first understand what\u00a0each of those terms means.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">MVP<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">An MVP is a minimum viable product.\u00a0Think about it as the\u00a0product\u00a0that can be\u00a0developed\u00a0with the least amount of effort \u2013 and in the shortest amount of time. It\u2019s not a finalized\u00a0product but rather a\u00a0baseline that can be iteratively tested and validated.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The goal here is to\u00a0learn about how\u00a0the\u00a0product will work by testing assumptions and different variables.\u00a0However,\u00a0we\u00a0don\u2019t want to invest too much time and resources\u00a0in case it ends up not working!<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">For example,\u00a0the\u00a0MVP might be software that addresses the central use case for\u00a0the\u00a0product. It can validate assumptions\u00a0we\u2019ve made about how\u00a0we\u00a0will serve\u00a0the\u00a0users and meet their needs. Alternatively, an MVP can\u00a0be a landing page used to validate customer interest and price points.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">MMP<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The MMP is\u00a0the\u00a0minimum marketable product. Unlike\u00a0the\u00a0MVP that is geared towards\u00a0validating\u00a0assumptions and user interest, the MMP is the next step in developing\u00a0the\u00a0product. It can also be called the minimum marketable feature.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This refers to a core set of features that meet\u00a0the\u00a0users\u2019\u00a0immediate needs.\u00a0It includes the most important functionality for the product to succeed but also delivers valuable insights back to\u00a0the\u00a0organization.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In other words,\u00a0we\u00a0can use the MMP\u00a0as the first version of\u00a0the\u00a0product that is released to the market.\u00a0We\u2019ve already got an idea of who our target market is and what pain points\u00a0we\u00a0will be addressing, so this will\u00a0serve as a foundation for future functionality and feature enhancements.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Which is Right\u00a0for Your Product?<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Choosing to start with an MVP or MMP will depend on where\u00a0we\u00a0are in the process.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">If\u00a0we\u00a0have an idea\u00a0about how to fill a need in\u00a0the\u00a0market but still need additional testing to determine where to start, then\u00a0we will\u00a0consider developing an MVP. This route is also ideal if\u00a0you\u00a0do not have substantial funding and want to build a stronger business plan.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">On the other hand, if\u00a0we\u00a0are changing service design models or product content, an MMP may be more beneficial.\u00a0Here\u00a0we\u00a0already have a product\u00a0idea\u00a0that\u00a0works but\u00a0want\u00a0to reduce time-to-market and get direct feedback from real users.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">An MMP can often accomplish both goals, so this tends to be the preferred route for digital product development. You should not wait until you have a perfect product to move forward since you need to test and get feedback early on.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Let\u2019s assume that\u00a0we\u00a0will be developing an MMP for this discussion!<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"1\"><span class=\"ez-toc-section\" id=\"Developing_Digital_Products\"><\/span><b><span data-contrast=\"none\">Developing Digital Products<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-10393\" src=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/ProductGrowth.png\" alt=\"Digital Product Lifecycle\" width=\"1079\" height=\"206\" srcset=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/ProductGrowth.png 1079w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/ProductGrowth-300x57.png 300w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/ProductGrowth-1024x195.png 1024w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/ProductGrowth-768x147.png 768w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/ProductGrowth-750x143.png 750w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/ProductGrowth-20x4.png 20w\" sizes=\"(max-width: 1079px) 100vw, 1079px\" \/><\/p>\n<p><span data-contrast=\"auto\">So, how do\u00a0we\u00a0go about developing a digital product? The agile and\u00a0<\/span><a href=\"https:\/\/uruit.com\/blog\/lean-ux-7-steps\/\"><span data-contrast=\"none\">Lean UX methodologies<\/span><\/a><span data-contrast=\"auto\">\u00a0rely on the following stages:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\"><strong>\u00a01.<\/strong> <\/span><b><span data-contrast=\"auto\">Discovery<\/span><\/b><span data-ccp-props=\"{&quot;134233279&quot;:true}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The\u00a0first stage is discovery,\u00a0where\u00a0we\u00a0have to\u00a0identify the problem that\u00a0the\u00a0product will solve. This step is crucial since it allows\u00a0us\u00a0to uncover\u00a0risks before\u00a0we\u00a0commit time and resources. In simple terms, the discovery stage ensures that\u00a0the\u00a0product is worth developing!\u00a0If we have already got through the phase of\u00a0<\/span><a href=\"https:\/\/uruit.com\/software-development-discovery-phase\/\"><span data-contrast=\"none\">product strategy<\/span><\/a><span data-contrast=\"auto\">, this stage would not be necessary.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<strong>2. <\/strong><\/span><b><span data-contrast=\"auto\">Ideate<\/span><\/b><span data-ccp-props=\"{&quot;134233279&quot;:true}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The\u00a0next step is to ideate, or brainstorm as many solutions as\u00a0we\u00a0can to the problem\u00a0we\u00a0identified during discovery.\u00a0We\u2019ll consider working with cross-functional teams to get as many ideas as possible, while ensuring\u00a0we\u00a0get access to diverse opinions.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Storyboarding can also be helpful here.\u00a0We\u2019ll draw out the user\u2019s interaction with\u00a0the\u00a0product from start to finish, so\u00a0we\u00a0can identify key features.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><strong>\u00a03. <\/strong><b><span data-contrast=\"auto\"><strong>T<\/strong>esting<\/span><\/b><span data-ccp-props=\"{&quot;134233279&quot;:true}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Once\u00a0we\u00a0have an idea of how\u00a0we\u00a0will develop\u00a0the\u00a0product, it is time to test it. The goal in this stage is to collect as much data as\u00a0we\u00a0can to refine\u00a0the\u00a0product and\u00a0validate our assumptions.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">We\u00a0must confirm that the market for\u00a0the\u00a0product is substantial enough to justify development and that our tool\u00a0addresses\u00a0the issue\u00a0the\u00a0customers are facing.\u00a0Likewise, are customers\u00a0willing to pay for\u00a0the\u00a0solution?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">These two last stages\u00a0can also already have been solved during the\u00a0<\/span><a href=\"https:\/\/uruit.com\/user-experience-outsourcing\/\"><span data-contrast=\"none\">product design<\/span><\/a><span data-contrast=\"auto\">\u00a0phase of\u00a0<\/span><a href=\"https:\/\/uruit.com\/blog\/digital-product-lifecycle\/\"><span data-contrast=\"none\">The Digital Product Lifecycle<\/span><\/a><span data-contrast=\"auto\">.<\/span><\/p>\n<p><b><span data-contrast=\"auto\">4. Execution<\/span><\/b><span data-ccp-props=\"{&quot;134233279&quot;:true}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The\u00a0execution stage is where\u00a0we\u00a0will develop\u00a0the\u00a0MMP.\u00a0The rest of this guide will walk you through the steps on how\u00a0we\u00a0do this, including the importance of UX, user interface design, and animations.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"1\"><span class=\"ez-toc-section\" id=\"The_Importance_of_UX\"><\/span><b><span data-contrast=\"none\">The Importance of UX<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">As we mentioned, the MMP is geared towards getting your product\u2019s main feature in front of users so that\u00a0we\u00a0can gather valuable insights. That means that the focus should be on UX improvements \u2013\u00a0we\u00a0will essentially be implementing everything\u00a0we\u00a0have learned in the previous stages!<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Leveraging user personas can significantly enhance this process. When\u00a0we\u00a0develop a user persona,\u00a0we\u00a0get a better understanding of\u00a0the\u00a0target audience.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">What are users looking for in\u00a0the\u00a0product? What are their demographics?\u00a0Where are these users active online?\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Answering these questions\u00a0can help\u00a0us\u00a0tailor\u00a0the\u00a0product to the right people that want and need\u00a0the\u00a0solution. It will let\u00a0us\u00a0relate to the emotion and voice of\u00a0the\u00a0users too, so\u00a0we\u00a0can maximize engagement.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Wireframes<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">While\u00a0we\u00a0are focused on UX improvements,\u00a0we\u00a0should also develop wireframes. These guides act as a visual representation of your product framework. Think of it almost as a preview of what\u00a0the\u00a0final product will look like!<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Investing time into developing wireframes will help\u00a0us\u00a0eliminate obvious usability issues before\u00a0we\u00a0get through development. Not only will this improve the MMP, but it will also save you time and resources\u00a0down the road.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Functionality Maps<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Functionality maps are another great tool for implementing UX improvements.\u00a0This refers to an organized hierarchy of all the landing pages, subpages, and other areas of your digital product.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">You may be wondering, what is the purpose of creating a functionality map when we already know how the product works? The key is that it allows\u00a0us\u00a0to visualize how your users will get from point A to point B. When\u00a0we\u00a0walk through the steps from\u00a0the\u00a0user persona&#8217;s point of view,\u00a0we\u00a0will likely identify features that will improve their overall experience.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">User Testing<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">After\u00a0we\u00a0feel comfortable with the UX, it is time to get some real users to test it.\u00a0We\u00a0won&#8217;t know how\u00a0the\u00a0audience feels about\u00a0the\u00a0digital product until they\u00a0actually use\u00a0it, so\u00a0we\u2019ll\u00a0take this as an opportunity to identify any obstacles or suggestions early on.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"1\"><span class=\"ez-toc-section\" id=\"UI_Design_and_Animations\"><\/span><b><span data-contrast=\"none\">UI Design and Animations<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">Another key aspect of developing an effective MMP is UI design and animations. Remember that the user experience will be driving future iterations of the product and any feature enhancements. So,\u00a0we\u2019ll\u00a0start with refining these first.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The\u00a0interface should not only hold the user&#8217;s attention but also give them a sense of accomplishment. Providing them with updates on user progress can make the design feel more personal too \u2013 it&#8217;s all about giving them the best experience!<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Once\u00a0we\u00a0gather feedback and are ready to launch\u00a0the\u00a0product, it is time for\u00a0the\u00a0marketing to get to work.\u00a0The MMP\u00a0can\u00a0be\u00a0released\u00a0in a few different ways depending on\u00a0how developed\u00a0the\u00a0product is:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"25\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">A soft launch gives a limited group access to the MMP so they can provide feedback.<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"25\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">A hard launch allows the entire market to access the MMP, which requires additional marketing effort.\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"25\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">A dark launch involves selecting specific users to test out a new feature on a product\u00a0that\u00a0have already\u00a0been\u00a0introduced to the market.\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"size-full wp-image-10402 aligncenter\" src=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/05\/branch_6seg.gif\" alt=\"Digital Product Lifecycle\" width=\"530\" height=\"350\" \/><\/p>\n<h3 aria-level=\"1\"><span class=\"ez-toc-section\" id=\"The_Product_Style_Guide\"><\/span><b><span data-contrast=\"none\">The Product Style Guide<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">The\u00a0product style guide should be created during this stage of product development. This guide will lead\u00a0the\u00a0team through every iteration, ensuring that\u00a0the\u00a0design remains consistent and cohesive during the entire development process.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Not only does\u00a0the\u00a0product style guide need to record\u00a0the\u00a0product design, but it also needs to be flexible enough to adapt to enhancements\u00a0we can\u00a0make later.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The best way to do this is to create a living style guide linked to\u00a0the\u00a0codebase \u2013 that way when changes are made it will automatically cascade down into the document! Setting up a living style guide as\u00a0we\u00a0develop\u00a0the\u00a0MMP is essential since it will save\u00a0the\u00a0team from manually updating it later.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" class=\" wp-image-10588 aligncenter\" src=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/07\/Logo-Brand-Style-Guide-Sheet-for-Fonts-and-Colours.jpg\" alt=\"product development\" width=\"703\" height=\"370\" srcset=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/07\/Logo-Brand-Style-Guide-Sheet-for-Fonts-and-Colours.jpg 1920w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/07\/Logo-Brand-Style-Guide-Sheet-for-Fonts-and-Colours-300x158.jpg 300w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/07\/Logo-Brand-Style-Guide-Sheet-for-Fonts-and-Colours-1024x539.jpg 1024w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/07\/Logo-Brand-Style-Guide-Sheet-for-Fonts-and-Colours-768x404.jpg 768w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/07\/Logo-Brand-Style-Guide-Sheet-for-Fonts-and-Colours-1536x809.jpg 1536w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/07\/Logo-Brand-Style-Guide-Sheet-for-Fonts-and-Colours-750x395.jpg 750w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/07\/Logo-Brand-Style-Guide-Sheet-for-Fonts-and-Colours-1140x600.jpg 1140w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/07\/Logo-Brand-Style-Guide-Sheet-for-Fonts-and-Colours-20x11.jpg 20w\" sizes=\"(max-width: 703px) 100vw, 703px\" \/><\/p>\n<h3 aria-level=\"1\"><span class=\"ez-toc-section\" id=\"Outsource_or_Build_In-House\"><\/span><b><span data-contrast=\"none\">Outsource or Build In-House?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">Another common question related to digital product development involves whether you should outsource\u00a0it or build it in-house.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Choosing to work with an existing internal team is beneficial because they already understand your organizational needs. They have experience working together, and you have an idea of the skills and talent they have.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Outsourcing is often the better option, though. You don&#8217;t have to fill\u00a0the roles needed to develop a digital product, including design, DevOps, testing, and more! Even if you do have this talent in-house, there is a good chance they are focused on other projects.\u00a0\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Similarly, working with an agency gives you access to expertise and the most up-to-date tech in the market.\u00a0We\u00a0can also provide you with a fresh perspective, so\u00a0we\u00a0can objectively improve your product design!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Contents Digital Product Development for a New ProductMVP or MMP \u2013 Where to Start?\u00a0Developing Digital Products\u00a0The Importance of UX\u00a0UI Design and Animations\u00a0The Product Style Guide\u00a0Outsource or Build In-House?\u00a0 Digital Product&#8230;<\/p>\n","protected":false},"author":47,"featured_media":10589,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[288],"tags":[],"_links":{"self":[{"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/posts\/10587"}],"collection":[{"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/users\/47"}],"replies":[{"embeddable":true,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/comments?post=10587"}],"version-history":[{"count":2,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/posts\/10587\/revisions"}],"predecessor-version":[{"id":11252,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/posts\/10587\/revisions\/11252"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/media\/10589"}],"wp:attachment":[{"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/media?parent=10587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/categories?post=10587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/tags?post=10587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}