{"id":10617,"date":"2021-08-11T15:38:39","date_gmt":"2021-08-11T18:38:39","guid":{"rendered":"https:\/\/uruit.com\/blog\/?p=10617"},"modified":"2023-06-01T01:05:55","modified_gmt":"2023-06-01T04:05:55","slug":"how-using-atomic-research-in-your-digital-product-strategy-can-help-you-discover-extraordinary-opportunities","status":"publish","type":"post","link":"https:\/\/uruit.com\/blog\/how-using-atomic-research-in-your-digital-product-strategy-can-help-you-discover-extraordinary-opportunities\/","title":{"rendered":"How using Atomic Research in your Digital Product Strategy can help you Discover Extraordinary Opportunities"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy counter-decimal ez-toc-grey\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-1\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/uruit.com\/blog\/how-using-atomic-research-in-your-digital-product-strategy-can-help-you-discover-extraordinary-opportunities\/#Discovering_Unusual_Opportunities_with_Atomic_Research\" title=\" \nDiscovering Unusual Opportunities with Atomic Research \n\"> \nDiscovering Unusual Opportunities with Atomic Research \n<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/uruit.com\/blog\/how-using-atomic-research-in-your-digital-product-strategy-can-help-you-discover-extraordinary-opportunities\/#What_Exactly_is_Atomic_Research\" title=\"What Exactly is Atomic Research?\u00a0\">What Exactly is Atomic Research?\u00a0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/uruit.com\/blog\/how-using-atomic-research-in-your-digital-product-strategy-can-help-you-discover-extraordinary-opportunities\/#Where_did_Atomic_Research_come_from\" title=\"Where did Atomic Research come from?\u00a0\">Where did Atomic Research come from?\u00a0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/uruit.com\/blog\/how-using-atomic-research-in-your-digital-product-strategy-can-help-you-discover-extraordinary-opportunities\/#How_are_UX_Insights_Categorized_in_Atomic_Research\" title=\"How are UX Insights Categorized in Atomic Research?\u00a0\">How are UX Insights Categorized in Atomic Research?\u00a0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/uruit.com\/blog\/how-using-atomic-research-in-your-digital-product-strategy-can-help-you-discover-extraordinary-opportunities\/#How_are_Nuggets_Categorized\" title=\"How are Nuggets Categorized?\u00a0\">How are Nuggets Categorized?\u00a0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/uruit.com\/blog\/how-using-atomic-research-in-your-digital-product-strategy-can-help-you-discover-extraordinary-opportunities\/#The_Benefits_of_Adopting_AR\" title=\"The Benefits of Adopting AR\">The Benefits of Adopting AR<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Discovering_Unusual_Opportunities_with_Atomic_Research\"><\/span><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;\\nAtomic Research for Digital Product Success&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:15231,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16777215},&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;9&quot;:0,&quot;11&quot;:3,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:11}\"><br \/>\nDiscovering Unusual Opportunities with Atomic Research<br \/>\n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><span data-contrast=\"none\">If you haven\u2019t come across the concept of Atomic Research, you might be scratching your head.\u00a0 No, it doesn\u2019t mean reading up on neutrinos and quantum tunnelling.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559731&quot;:720,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Instead, \u201catomic\u201d refers to the original Greek definition of \u201catom\u201d i.e., component piece, or unit.\u00a0 Let\u2019s examine what atomic research is, where it came from and what benefits\u00a0adopting this methodology\u00a0provides\u00a0for your business.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559731&quot;:720,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_Exactly_is_Atomic_Research\"><\/span><strong><span class=\"TextRun Highlight SCXW217307574 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW217307574 BCX0\" data-ccp-parastyle=\"heading 2\">What Exactly is Atomic Research?<\/span><\/span><\/strong><span class=\"EOP SCXW217307574 BCX0\" data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559731&quot;:720,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">Atomic Research\u00a0(AR)\u00a0is a new approach to information gathering, storage and usage within a developmental process.\u00a0 It is a key tool when developing a\u00a0<\/span><a href=\"https:\/\/uruit.com\/software-development-discovery-phase\/\"><span data-contrast=\"none\">digital product strategy<\/span><\/a><span data-contrast=\"none\">.\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559731&quot;:720,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Previously,\u00a0user\u00a0research gathered within an organization would be scattered throughout that organization in the form of reports, interview transcripts, surveys, video interviews, which\u00a0were then rarely accessed, even if they could\u00a0be located.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559731&quot;:720,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">By contrast,\u00a0atomic research\u00a0aims\u00a0to create discrete units of insight, or \u201cnuggets\u201d which can be standardized in format, stored in a database, and retrieved at will, then used to build informational content.\u00a0 To summarize why this might be useful, here are some of the main drawbacks of traditional\u00a0user\u00a0research:<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559731&quot;:720,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"none\">Longform reports are rarely read, and key insights can be overlooked.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"none\">Research materials are non-standardized, making them hard to combine.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"none\">Reports and data are siloed in different physical and virtual locations.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"none\">User\u00a0Research can easily be forgotten or superseded.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"none\">Insights are not readily sharable across the organization.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">By building a database of standardized informational units, all a company\u2019s research becomes readily accessible and searchable.\u00a0 Insights are highlighted by this process, trends are easier to spot,\u00a0and evidence can be presented for shifts in\u00a0digital product\u00a0strategy.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559731&quot;:720,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Where_did_Atomic_Research_come_from\"><\/span><strong>Where did Atomic Research come from?\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">AR was the brainchild of former\u00a0WeWork\u00a0Head of User Experience, Tomer Sharon, together with fellow UX expert Daniel Pidcock.\u00a0 Frustrated by the variable quality of research product and how it was presented, they devised the Atomic Research concept.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559731&quot;:720,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">As Sharon describes in a\u00a0<\/span><a href=\"https:\/\/tsharon.medium.com\/foundations-of-atomic-research-a937d5da5fbb\" class=\"external\" rel=\"nofollow\"><span data-contrast=\"none\">Medium article<\/span><\/a><span data-contrast=\"none\">, \u201ccontinuous research is key to having answers to all research questions at all times.\u201d<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559731&quot;:0,&quot;335559738&quot;:252,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">AR promotes the motion that research is not something a company occasionally indulges in, but a continuous process of strategic re-evaluation, using readily available data sources and easy to digest nuggets of insight.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559731&quot;:0,&quot;335559738&quot;:252,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">With a fully accessible repository of data insights, a company can make constant improvements.\u00a0 It is no longer reliant on any one particular data source, but can draw upon them all, simply by accessing an ever-increasing store of knowledge and customer experience.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559731&quot;:0,&quot;335559738&quot;:252,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Since customers are rarely shy about voicing their criticisms, it makes sense to aggregate and extract value from these experiences as often as possible.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559731&quot;:0,&quot;335559738&quot;:252,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"How_are_UX_Insights_Categorized_in_Atomic_Research\"><\/span><strong>How are UX Insights Categorized in Atomic Research?\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">In 2017, Sharon designed a database and categorization system called Polaris\u00a0at\u00a0WeWork, to systematize the process of producing and storing these nuggets.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559731&quot;:720,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">The\u00a0basic structure of a nugget is as follows:<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559731&quot;:720,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"none\">A single\u00a0<\/span><b><span data-contrast=\"none\">insight<\/span><\/b><span data-contrast=\"none\">, gleaned from\u00a0key facts.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Facts<\/span><\/b><span data-contrast=\"none\">, gleaned from research.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"none\">Underlying this, the\u00a0<\/span><b><span data-contrast=\"none\">source<\/span><\/b><span data-contrast=\"none\">\u00a0of the\u00a0data.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"none\">Metatags to allow this insight to be located at will.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">The foregrounding of the insight, rather than the research itself, is an indication that AR\u00a0is\u00a0action oriented.\u00a0 Rather than producing passively consumed reports, slide decks or dashboards containing a\u00a0host\u00a0of data, AR is a collection of inescapable conclusions, which can be used to make a case for change or reinforce an existing policy.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559731&quot;:720,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">The atomic nature of these nuggets means they can easily be combined into longer presentations, allowing staff to draw upon the collective\u00a0user\u00a0research of the whole company each time they come to make a case for change.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559731&quot;:720,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">They can also be shared individually, in internal communications, newsletters and intranet boards (\u201cinsight of the day\u201d, perhaps).<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559731&quot;:720,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"How_are_Nuggets_Categorized\"><\/span><strong>How are Nuggets Categorized?\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p aria-level=\"2\"><img loading=\"lazy\" class=\"size-full wp-image-10618 aligncenter\" src=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/08\/NS-banners-1.jpg\" alt=\"Atomic Research \" width=\"600\" height=\"250\" srcset=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/08\/NS-banners-1.jpg 600w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/08\/NS-banners-1-300x125.jpg 300w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/08\/NS-banners-1-20x8.jpg 20w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span data-contrast=\"none\">The\u00a0abovementioned\u00a0metatags are a key part of the\u00a0taxonomic\u00a0system for storing and retrieving nuggets.\u00a0 They allow the categorization of insights into various categories, including:<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559731&quot;:720,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Procedural\u00a0<\/span><\/b><span data-contrast=\"none\">\u2013 date, data source, data type<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Demographic<\/span><\/b><span data-contrast=\"none\">\u00a0\u2013 age, gender, location<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Experiential\u00a0<\/span><\/b><span data-contrast=\"none\">\u2013 magnitude, frequency, sentiment<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Productivity<\/span><\/b><span data-contrast=\"none\">\u00a0\u2013 revenue, product line, units sold<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Service Design<\/span><\/b><span data-contrast=\"none\">\u00a0\u2013 journey, act, scene, character<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">Those last tags refer to the terminology of Service Design, describing the user\u2019s journey through a particular service.\u00a0 Here\u2019s a useful\u00a0<\/span><a href=\"https:\/\/blog.practicalservicedesign.com\/the-difference-between-a-journey-map-and-a-service-blueprint\" class=\"broken_link external\" rel=\"nofollow\"><span data-contrast=\"none\">Medium article<\/span><\/a><span data-contrast=\"none\">\u00a0to explain more.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559731&quot;:720,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"The_Benefits_of_Adopting_AR\"><\/span><strong>The Benefits of Adopting AR<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">All these nuggets are stored in a \u201cresearch repository\u201d, a searchable database which allows the quick recall and assembly of\u00a0nuggets into arguments for or against a particular proposition.\u00a0 In this way, a UX professional can both make a case for change and demonstrate the need to do so, at the same time.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559731&quot;:720,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Access to this database can be extended across the organization, making AR a very egalitarian methodology.\u00a0\u00a0For instance,\u00a0a small research project developed in a customer service department might be drawn upon by an R&amp;D\u00a0team working on a new project.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559731&quot;:720,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">AR results in a very streamlined process for using data.\u00a0 It proceeds as follows:<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559731&quot;:720,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Data<\/span><\/b><span data-contrast=\"none\">\u00a0is obtained from a range of different sources.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Facts<\/span><\/b><span data-contrast=\"none\">\u00a0are extracted from the data \u2013 these are unbiased and unmotivated.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Insights<\/span><\/b><span data-contrast=\"none\">\u00a0are gleaned from the facts presented.\u00a0 These are separated into individual units\u00a0(nuggets)\u00a0for ease of use, tagged and stored.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Conclusions<\/span><\/b><span data-contrast=\"none\">\u00a0are formulated from the most useful insights, generating\u00a0new courses of action (or\u00a0promoting\u00a0stasis).<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ol>\n<p><span data-contrast=\"none\">It\u2019s an easy-to-understand process of distillation of actions from raw data.\u00a0 Although this is only an elaboration of how research should always work, it\u2019s easier to demonstrate when mining individual nuggets of insight. <\/span><\/p>\n<p><span data-contrast=\"none\">Rather than trying to force a conclusion from data which may not support it, insights are presented as fragments to be combined into a meaningful whole.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559731&quot;:720,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Atomic Research respects the complexity of organizations, and\u00a0of\u00a0customer behavior.\u00a0 It works logically from\u00a0user\u00a0research to conclusions and only uses the nuggets of insight that provide clear directions for change.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559731&quot;:720,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">It is a highly practical approach to UX research which can be integrated meaningfully within\u00a0the digital product lifecycle.\u00a0 We have explored the process of developing a product strategy in greater depth in\u00a0<\/span><a href=\"https:\/\/uruit.com\/blog\/the-product-strategy-that-works-for-you\/\"><span data-contrast=\"none\">this article,<\/span><\/a><span data-contrast=\"none\">\u00a0and talked about the whole process of creating a digital product\u00a0<\/span><a href=\"https:\/\/uruit.com\/blog\/digital-product-lifecycle\/\"><span data-contrast=\"none\">here<\/span><\/a><span data-contrast=\"none\">.<\/span><\/p>\n<p><span data-contrast=\"none\">Atomic UX Research\u00a0can also provide huge insights when working on\u00a0<\/span><a href=\"https:\/\/uruit.com\/blog\/mastering-the-art-of-digital-product-design\/\"><span data-contrast=\"none\">product design<\/span><\/a><span data-contrast=\"none\">, especially in new iterations of existing products, or new products which aim to fill a market gap.\u00a0 Integrating AR into your\u00a0digital\u00a0product lifecycle means it should continually improve with each new release or\u00a0iteration.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559731&quot;:720,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Contents Discovering Unusual Opportunities with Atomic Research What Exactly is Atomic Research?\u00a0Where did Atomic Research come from?\u00a0How are UX Insights Categorized in Atomic Research?\u00a0How are Nuggets Categorized?\u00a0The Benefits of Adopting&#8230;<\/p>\n","protected":false},"author":36,"featured_media":10622,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[288],"tags":[],"_links":{"self":[{"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/posts\/10617"}],"collection":[{"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/comments?post=10617"}],"version-history":[{"count":5,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/posts\/10617\/revisions"}],"predecessor-version":[{"id":11284,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/posts\/10617\/revisions\/11284"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/media\/10622"}],"wp:attachment":[{"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/media?parent=10617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/categories?post=10617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/tags?post=10617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}