{"id":10634,"date":"2021-08-18T13:59:07","date_gmt":"2021-08-18T16:59:07","guid":{"rendered":"https:\/\/uruit.com\/blog\/?p=10634"},"modified":"2023-06-01T01:14:42","modified_gmt":"2023-06-01T04:14:42","slug":"digital-product-conversations-2-tori-lund-funkhouser-peoplegrove","status":"publish","type":"post","link":"https:\/\/uruit.com\/blog\/digital-product-conversations-2-tori-lund-funkhouser-peoplegrove\/","title":{"rendered":"Digital Product Conversations #2: Tori Lund-Funkhouser, PeopleGrove"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy counter-decimal ez-toc-grey\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-1\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/uruit.com\/blog\/digital-product-conversations-2-tori-lund-funkhouser-peoplegrove\/#Digital_Talk_Tori_Lund-Funkhouser_from_PeopleGrove\" title=\"Digital Talk: Tori Lund-Funkhouser from PeopleGrove\">Digital Talk: Tori Lund-Funkhouser from PeopleGrove<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/uruit.com\/blog\/digital-product-conversations-2-tori-lund-funkhouser-peoplegrove\/#How_did_you_become_a_Vice_President_of_Product_at_PeopleGrove\" title=\"How did you become a Vice President of Product at\u00a0PeopleGrove?\u00a0\">How did you become a Vice President of Product at\u00a0PeopleGrove?\u00a0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/uruit.com\/blog\/digital-product-conversations-2-tori-lund-funkhouser-peoplegrove\/#What_is_PeopleGrove_and_what_products_are_you_responsible_for\" title=\"What is\u00a0PeopleGrove\u00a0and what products are you responsible for?\u00a0\">What is\u00a0PeopleGrove\u00a0and what products are you responsible for?\u00a0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/uruit.com\/blog\/digital-product-conversations-2-tori-lund-funkhouser-peoplegrove\/#What_do_you_think_makes_your_product_and_the_overall_experience_so_special\" title=\"What do you think makes your product and the overall experience so special?\u00a0\">What do you think makes your product and the overall experience so special?\u00a0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/uruit.com\/blog\/digital-product-conversations-2-tori-lund-funkhouser-peoplegrove\/#What_resources_helped_you_navigate_your_career_change\" title=\"What resources helped you navigate your career change?\u00a0\">What resources helped you navigate your career change?\u00a0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/uruit.com\/blog\/digital-product-conversations-2-tori-lund-funkhouser-peoplegrove\/#What_meet-ups_and_networking_events_did_you_attend_and_would_recommend\" title=\"What meet-ups and networking events did you attend and would recommend?\u00a0\">What meet-ups and networking events did you attend and would recommend?\u00a0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/uruit.com\/blog\/digital-product-conversations-2-tori-lund-funkhouser-peoplegrove\/#What_was_your_biggest_failure_in_product_and_what_did_you_learn\" title=\"What was your biggest failure in product and what did you learn?\u00a0\">What was your biggest failure in product and what did you learn?\u00a0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/uruit.com\/blog\/digital-product-conversations-2-tori-lund-funkhouser-peoplegrove\/#What_keeps_you_up_at_night\" title=\"What keeps you up at night?\u00a0\">What keeps you up at night?\u00a0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/uruit.com\/blog\/digital-product-conversations-2-tori-lund-funkhouser-peoplegrove\/#What_is_the_one_common_myth_about_your_profession_or_field_that_you_want_to_debunk\" title=\"What is the one common myth about your profession or field that you want to debunk?\u00a0\">What is the one common myth about your profession or field that you want to debunk?\u00a0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/uruit.com\/blog\/digital-product-conversations-2-tori-lund-funkhouser-peoplegrove\/#Lastly_what_do_you_love_most_about_your_work\" title=\"Lastly, what do you love most about your work?\u00a0\u00a0\">Lastly, what do you love most about your work?\u00a0\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Digital_Talk_Tori_Lund-Funkhouser_from_PeopleGrove\"><\/span><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Digital Talk: Tori Lund-Funkhouser from PeopleGrove&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:15231,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16777215},&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;9&quot;:0,&quot;11&quot;:3,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:11}\">Digital Talk: Tori Lund-Funkhouser from PeopleGrove<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><span data-contrast=\"auto\">Tori is\u00a0the\u00a0VP of Product at\u00a0<\/span><a href=\"https:\/\/www.peoplegrove.com\/\" class=\"external\" rel=\"nofollow\"><span data-contrast=\"none\">PeopleGrove<\/span><\/a><span data-contrast=\"auto\">,\u00a0an app that makes it easier than ever for students and alumni to come together, getting motivation and creating connections needed to succeed in their careers.\u00a0PeopleGrove\u00a0was created in San Francisco +5 years ago, and Tori has been part of the company since\u00a02019.\u00a0We talked with Tori about her career, and what she learned along the way.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_did_you_become_a_Vice_President_of_Product_at_PeopleGrove\"><\/span><span data-contrast=\"auto\">How did you become a Vice President of Product at\u00a0PeopleGrove?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">I&#8217;ve been in product management for about seven years but didn&#8217;t start in product. I started out as a writer. Initially I was a creative writer working for a publishing company before I moved to a tech company as a technical writer on a contract. I got tired of putting lipstick on a pig for the product and was curious about who the product people were and how I could help them fix the root problem.<\/span><\/p>\n<p><span data-contrast=\"auto\">As I was discovering my own curiosity and interest in product, I was encouraged by my HR manager to pursue a job in product. I did, and got it, but had no idea what I was doing. I knew I wanted to fix products and make them better, and that seemed like a good place to start. I&#8217;ve had lots of roles since. I\u2019ve worked in B2B, on a platform product at CBS, (a CMS underneath their content), in education technology, and then was recruited by PeopleGrove.<\/span><\/p>\n<p><span data-contrast=\"auto\">At first I was a director, both managing a team and doing a lot of individual building and contributing. Over time the team recognized the need for higher level, more strategic leadership. They promoted me to the VP position and I then I hired more people to create a larger team. The team of a dozen full-time employees is based both in the U.S. and India and now my time is more efficiently spent managing and leading. <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_is_PeopleGrove_and_what_products_are_you_responsible_for\"><\/span><span data-contrast=\"auto\">What is\u00a0PeopleGrove\u00a0and what products are you responsible for?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">PeopleGrove is a white labeled enterprise B2B solution (B2B2C technically). We sell to universities and currently have about 300 university partners. The product is all about helping students, young alumni or even older alumni find their next career opportunity and leverage their university networks to do so.<\/span><\/p>\n<p><span data-contrast=\"auto\">If a student wants to figure out what their major should be, or a graduating senior is looking for an internship, if an older alumni is seeking a career change or is looking for mentorship, guidance and support, that\u2019s the problem we seek to solve. Because we work with university administrators and the product is white labeled there are lots of different features and toggles and configurability and customization that the buyer (the admin themselves) can do. They can customize branding on the site, do notifications via email, and there&#8217;s a lot of data they have access to.<\/span><\/p>\n<p><span data-contrast=\"auto\">We provide a whole set of tools around that and there\u2019s a set of tools that are the core products. There\u2019s the home page and we have a groups feature kind of like Facebook groups. There&#8217;s the signup experience and the inbox and a lot of features around messaging, interactions and connections. So that&#8217;s the core and then there are new businesses on the horizon being developed around enrollment.<\/span><\/p>\n<p><span data-contrast=\"auto\">In the same theme of the next step in your academic, professional or career path, there are users who are looking for the right college or university and trying to figure out who is the right fit. The product area is defined by the product market fit, selling into enrollment offices of schools we are already working with in this case.<\/span><\/p>\n<p><span data-contrast=\"auto\">Lastly, there\u2019s an opportunity for corporations to join these membership communities and mentor students. There are a lot of different product areas going on at PeopleGrove and each product manager oversees a chunk of that territory. <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-10637 size-full\" src=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/08\/NS-banners-2.jpg\" alt=\"digital product conversations\" width=\"600\" height=\"250\" srcset=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/08\/NS-banners-2.jpg 600w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/08\/NS-banners-2-300x125.jpg 300w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/08\/NS-banners-2-20x8.jpg 20w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_do_you_think_makes_your_product_and_the_overall_experience_so_special\"><\/span><span data-contrast=\"auto\">What do you think makes your product and the overall experience so special?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">There are a lot of other companies doing similar things in this space. There&#8217;s LinkedIn, Facebook campus, all of our competitors. There are lot of companies trying to help people with their careers. So PeopleGrove is really special in that we&#8217;re focused on helping people with their career development.<\/span><\/p>\n<p><span data-contrast=\"auto\">We focus on the people first, and then their connections and networks. It&#8217;s not that you develop a set of skills and then that&#8217;s disconnected from your network because at the end of the day that&#8217;s just not how it actually works. No matter what networks are important, we seek to democratize access instead of saying that you don&#8217;t really need a network and we&#8217;re just going to build up your skills in coding for instance.<\/span><\/p>\n<p><span data-contrast=\"auto\">Getting a career is a really windy, creative and complicated journey and you need people to help you. That is really the point of PeopleGrove and there&#8217;s a lot of opportunity within that space. I think the other thing that makes it special is the interaction with people who work at the universities. We partner with college faculty and staff to develop a platform that feels like their authentic community, that feels like their own college or university. A lot of what&#8217;s special for the students and alumni is the uniqueness of each environment. We work to capture that.<\/span><\/p>\n<p><span data-contrast=\"auto\">Everyone who&#8217;s in PeopleGrove for that particular school has already agreed to talk with students and alumni so it&#8217;s not like going on LinkedIn and cold emailing someone you don&#8217;t know. I&#8217;ve done this, contacting people from my small college with little success. My approach was \u2018you&#8217;re in product management let&#8217;s be friends\u2019 but they never responded even though we went to the same small college. So this is a warmer, more inviting, more intentional and ultimately more successful experience. These are the most notable pro\u2019s of PeopleGrove as a product and as a company. <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_resources_helped_you_navigate_your_career_change\"><\/span><span data-contrast=\"auto\">What resources helped you navigate your career change?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">I worked\u00a0at Udacity for a while.\u00a0Udacity\u00a0is a\u00a0tech\u00a0skills training\u00a0company, and\u00a0in order to become a product manager and be effective I had to learn a lot of new skills in\u00a0business, in\u00a0design, data\u00a0etc.\u00a0I used\u00a0a lot of different platforms. I liked Udacity because it was the closest to the types of companies I wanted to work for\u2014companies who were\u00a0more cutting edge,\u00a0so that was\u00a0really effective.\u00a0Also, I was attending a lot of networking events\u00a0and\u00a0meet-ups\u00a0in San Francisco.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_meet-ups_and_networking_events_did_you_attend_and_would_recommend\"><\/span><span data-contrast=\"auto\">What meet-ups and networking events did you attend and would recommend?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">I would definitely recommend the meet-up hosted by mind the product, it\u2019s a great one. They provide a ton of resources, they\u2019re super nice and really supportive in not only helping you understand how to build new skills, but also introducing you to people in the field. There&#8217;s also women in product which is another really great one. <\/span><span data-contrast=\"auto\">Attending these, getting out there and reaching out to people using various platforms is the best way to make a transition successfully.<\/span><\/p>\n<p><span data-contrast=\"auto\">If you have access to PeopleGrove you can go in and use it, and this is exactly what it\u2019s designed for. You could also use LinkedIn and send cold emails and try to get people to give you advice, but as we talked about earlier this sometimes works out well and other times not.<\/span><\/p>\n<p><span data-contrast=\"auto\">After experiencing some success in my career people ask me for advice and unless there&#8217;s something really crazy going on I always try to offer it. Don\u2019t be afraid to reach out and ask for help and advice, or attend meet-up\u2019s and network in whatever way you can. Put yourself out there.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_was_your_biggest_failure_in_product_and_what_did_you_learn\"><\/span><span data-contrast=\"auto\">What was your biggest failure in product and what did you learn?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">That\u2019s a great question. I would say maybe rather than the specific situation it\u2019s more like a group of things. That group would be getting distracted by revenue and wanting to keep up with sales, trying to build for solutions that will solve one need for one sale and thinking we just had to squeeze it in.<\/span><\/p>\n<p><span data-contrast=\"auto\">When you do that enough you have all of these different features you have to manage and it distracts the team away from what&#8217;s really important; solving the core problem for the end user and making sure the product itself is really delightful and really useful. It&#8217;s not that you don&#8217;t have to also focus on revenue, but it&#8217;s really easy to get caught up in trying to make the sale and keep up with your competitors in a feature chase rather than focusing on your own product, your own users, and what makes it special and really digging in on that.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_keeps_you_up_at_night\"><\/span><span data-contrast=\"auto\">What keeps you up at night?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">There are a lot of competitors in the space.\u00a0So\u00a0there&#8217;s not only point solutions for one of the things the platform does,\u00a0but\u00a0also\u00a0large competitors like LinkedIn or others\u00a0who have a similar platform product. There&#8217;s so much need and there are so many problems to solve in this area. It&#8217;s\u00a0definitely a\u00a0lot\u00a0to\u00a0focus\u00a0on\u00a0because there&#8217;s a lot of need, but that\u00a0also\u00a0makes\u00a0it hard to keep up,\u00a0especially in a startup with a small team. I&#8217;d\u00a0definitely\u00a0say\u00a0it\u2019s the\u00a0competition.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_is_the_one_common_myth_about_your_profession_or_field_that_you_want_to_debunk\"><\/span><span data-contrast=\"auto\">What is the one common myth about your profession or field that you want to debunk?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">Something I hear a lot about that&#8217;s frustrating for me as a product leader is the focus on processes. There&#8217;s so much focus on questions like, \u2018is this an agile process, is this the safe process, was this design thinking?\u2019 I think that getting stuck on which process we should employ and trying to follow an outline presents a problem.<\/span><\/p>\n<p><span data-contrast=\"auto\">We should break down the process and think about the concepts behind it instead. What are we really trying to do here? What do we want to accomplish? Then you can mix and match processes, or come up with your own, as long as you have some steps for your team to follow. And even that might change from project to project.<\/span><\/p>\n<p><span data-contrast=\"auto\">Trying to over process things really doesn&#8217;t solve the problem. Relying on the principles and staying more agnostic in which process you use is more important than following a specific framework or being married to something. <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Lastly_what_do_you_love_most_about_your_work\"><\/span><span data-contrast=\"auto\">Lastly, what do you love most about your work?\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">I love a lot of things. I love that is it&#8217;s constantly changing, that you&#8217;re never done learning and the competitive landscape changes, the tools change, the types of people who are in product changes, the customers are never satisfied\u00a0and\u00a0it&#8217;s just a constantly moving and evolving and growing field. It&#8217;s really fascinating. I love\u00a0software. Software falls apart, then you\u00a0have to\u00a0find a way to fix it and you\u00a0have to\u00a0learn new ways\u00a0of\u00a0doing\u00a0things. It\u2019s just constantly moving and a\u00a0really\u00a0dynamic\u00a0field to be a part of.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Contents Digital Talk: Tori Lund-Funkhouser from PeopleGroveHow did you become a Vice President of Product at\u00a0PeopleGrove?\u00a0What is\u00a0PeopleGrove\u00a0and what products are you responsible for?\u00a0What do you think makes your product and&#8230;<\/p>\n","protected":false},"author":36,"featured_media":10636,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[281],"tags":[],"_links":{"self":[{"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/posts\/10634"}],"collection":[{"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/comments?post=10634"}],"version-history":[{"count":4,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/posts\/10634\/revisions"}],"predecessor-version":[{"id":11315,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/posts\/10634\/revisions\/11315"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/media\/10636"}],"wp:attachment":[{"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/media?parent=10634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/categories?post=10634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/tags?post=10634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}