{"id":10714,"date":"2021-10-18T15:33:53","date_gmt":"2021-10-18T18:33:53","guid":{"rendered":"https:\/\/uruit.com\/blog\/?p=10714"},"modified":"2023-06-01T01:00:49","modified_gmt":"2023-06-01T04:00:49","slug":"digital-product-conversations-4-amanda-kees-givinga","status":"publish","type":"post","link":"https:\/\/uruit.com\/blog\/digital-product-conversations-4-amanda-kees-givinga\/","title":{"rendered":"Digital Product Conversations #4: Amanda Kees, Givinga"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy counter-decimal ez-toc-grey\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-1\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/uruit.com\/blog\/digital-product-conversations-4-amanda-kees-givinga\/#Digital_Product_Conversations_Amanda_Kees_from_Givinga\" title=\"Digital Product Conversations Amanda Kees from Givinga \">Digital Product Conversations Amanda Kees from Givinga <\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/uruit.com\/blog\/digital-product-conversations-4-amanda-kees-givinga\/#How_did_you_become_a_Product_Manager\" title=\"How did you become a\u00a0Product Manager?\u00a0\">How did you become a\u00a0Product Manager?\u00a0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/uruit.com\/blog\/digital-product-conversations-4-amanda-kees-givinga\/#What_products_are_you_responsible_for\" title=\"What products are you responsible for?\u00a0\">What products are you responsible for?\u00a0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/uruit.com\/blog\/digital-product-conversations-4-amanda-kees-givinga\/#_What_do_you_think_makes_your_product_and_the_overall_experience_so_special\" title=\"\u00a0What do you think makes your product and the overall experience so special?\u00a0\">\u00a0What do you think makes your product and the overall experience so special?\u00a0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/uruit.com\/blog\/digital-product-conversations-4-amanda-kees-givinga\/#What_do_you_like_about_building_your_own_team\" title=\"What do you\u00a0like\u00a0about\u00a0building your own team?\u00a0\u00a0\">What do you\u00a0like\u00a0about\u00a0building your own team?\u00a0\u00a0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/uruit.com\/blog\/digital-product-conversations-4-amanda-kees-givinga\/#What_communities_or_events_resources_or_courses_would_you_recommend\" title=\"What\u00a0communities or\u00a0events, resources or courses would you recommend?\u00a0\">What\u00a0communities or\u00a0events, resources or courses would you recommend?\u00a0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/uruit.com\/blog\/digital-product-conversations-4-amanda-kees-givinga\/#What_was_your_biggest_failure_and_what_did_you_learn\" title=\"What was your biggest failure and what did you learn?\u00a0\">What was your biggest failure and what did you learn?\u00a0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/uruit.com\/blog\/digital-product-conversations-4-amanda-kees-givinga\/#What_is_keeping_you_up_at_night_these_days\" title=\"What is keeping you up at night these days?\u00a0\">What is keeping you up at night these days?\u00a0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/uruit.com\/blog\/digital-product-conversations-4-amanda-kees-givinga\/#What_do_you_love_most_about_your_work\" title=\"What\u00a0do\u00a0you love most about your\u00a0work?\u00a0\">What\u00a0do\u00a0you love most about your\u00a0work?\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Digital_Product_Conversations_Amanda_Kees_from_Givinga\"><\/span><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Digital Product Conversations Amanda Kees from Givinga\\r&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:6785,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:1,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;inherit&quot;}\">Digital Product Conversations Amanda Kees from Givinga <\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><span class=\"TextRun SCXW161895113 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW161895113 BCX0\">Amanda<\/span><span class=\"NormalTextRun SCXW161895113 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SCXW161895113 BCX0\">Kees<\/span><span class=\"NormalTextRun SCXW161895113 BCX0\">\u00a0is o<\/span><span class=\"NormalTextRun SCXW161895113 BCX0\">riginally from N<\/span><span class=\"NormalTextRun SCXW161895113 BCX0\">ew\u00a0<\/span><span class=\"NormalTextRun SCXW161895113 BCX0\">J<\/span><span class=\"NormalTextRun SCXW161895113 BCX0\">ersey<\/span><span class=\"NormalTextRun SCXW161895113 BCX0\">\u00a0and moved to Florida after completing her\u00a0<\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2 SCXW161895113 BCX0\">Bachelor\u2019s<\/span><span class=\"NormalTextRun SCXW161895113 BCX0\">\u00a0degree<\/span><span class=\"NormalTextRun SCXW161895113 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SCXW161895113 BCX0\">in 2010. She started working with Disney that same year and worked as a Product Manager<\/span><span class=\"NormalTextRun SCXW161895113 BCX0\">\u00a0with a specific focus on Cast Support &amp; Services<\/span><span class=\"NormalTextRun SCXW161895113 BCX0\">. She concluded her\u00a0<\/span><span class=\"NormalTextRun SCXW161895113 BCX0\">decade long career\u00a0<\/span><span class=\"NormalTextRun SCXW161895113 BCX0\">with Disney earlier this year after accepting a position as a Product Associate at\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW161895113 BCX0\">Givinga<\/span><span class=\"NormalTextRun SCXW161895113 BCX0\">. She holds a Master of Business Administration from Washington State University. In this interview, she shared her interesting insights about changing roles, building a product team, and much more.<\/span><\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_did_you_become_a_Product_Manager\"><\/span><span data-contrast=\"auto\">How did you become a\u00a0Product Manager?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">Well, it&#8217;s not your typical story. I had been working for Disney for about eight or nine years in their parks and resorts, climbing up the ranks into leadership roles in the theme parks. I was looking for a new challenge and decided to go back to school and get an MBA. To be honest, I felt a little bored with leadership. I know that\u2019s a strong word, but I just felt like I wasn\u2019t being challenged anymore. I had mastered the skills required at the time and was seeking something new.<\/span><\/p>\n<p><span data-contrast=\"auto\">I decided to interview for a position working on apps for our employees. Disney calls their employees \u2018cast members.\u2019 It was perfect because I was previously an hourly cast member and I had leadership experience. It was also a risk because I was totally new to technology. I was lucky enough to get that position and I really flourished. I possessed the experience that was lacking on the team and filled a void. We had a really talented team, but nobody really understood the user experience and I was that voice. The team was full of technologists by trade either working for Disney or contracted. They didn&#8217;t have that \u2018in the park experience\u2019 that I had and so they didn&#8217;t really fully understand the user. This was the value that I brought to the team and that my director saw which is why he hired me.<\/span><\/p>\n<p><span data-contrast=\"auto\">It was definitely a learning curve. I had to learn how to be a BA and what a product owner even was and go from there. I was on that team for nearly four years. We actually just launched an app in the app store that I am proud to say I played a pivotal role in. I don\u2019t think the app would have been built without our team really pushing for it and being passionate about bringing the employee experience to the next level, essentially joining the 21st century with a mobile app for our employees. That launched very recently and it was somewhat bittersweet because I&#8217;m no longer on the team, but I was celebrating from afar.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_products_are_you_responsible_for\"><\/span><span data-contrast=\"auto\">What products are you responsible for?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">At Disney, I was focused on our employee intranet, the website where employees would log in, check their schedule, review their benefits, access their complimentary tickets, all of that good stuff, some of it very unique to the Disney employee experience. That was kind of my baby. We rewrote the web app which was about 20 years old and relaunched a new, more modern version in 2018.<\/span><\/p>\n<p><span data-contrast=\"auto\">I was managing enhancements, and the product lifecycle once it was live and we did the cutover from the old version. And then we really started focusing on user research for the mobile app, figuring out what we should build, what the priorities should be, how we wanted to build it. We did so much research. There were many hours of user interviews and executive pitches to get the funding, and then we got the funding and started to build it.\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Earlier this year, I made the tough choice to transition to a new company.\u00a0Now\u00a0I work for a kind of FinTech company,\u00a0but we&#8217;re focused on charitable giving.\u00a0We call our product\u00a0PhilanTech,\u00a0philanthropy technology.\u00a0We&#8217;re focused on making it easier for people to give\u00a0charitably, providing\u00a0transparency to see where your money goes\u00a0and avoiding\u00a0the crazy fees you might experience\u00a0with\u00a0another provider.\u00a0We&#8217;re very much still a startup,\u00a0in that startup\u00a0mode\u00a0of\u00a0learning about the market\u00a0and\u00a0trying to land those\u00a0key accounts. I&#8217;m the first product hire, which was intimidating, but also\u00a0really exciting.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"_What_do_you_think_makes_your_product_and_the_overall_experience_so_special\"><\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">What do you think makes your product and the overall experience so special?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">At Disney, I was focused\u00a0entirely\u00a0on internal products, so things that only employees would access and use. This is different from most technology teams at Disney, because as you can imagine, we&#8217;re very consumer based. There are the parks, hotels, cruise lines,\u00a0movies\u00a0and\u00a0Disney+.\u00a0Our team was unique in that we didn&#8217;t really focus on any of those areas but instead focused on things that would make\u00a0employee&#8217;s jobs easier\u00a0so that they could then\u00a0serve\u00a0all of\u00a0our guests in various experiences.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">At\u00a0<a href=\"https:\/\/www.givinga.com\/\" class=\"external\" rel=\"nofollow\">Givinga<\/a>\u00a0I get to grow the department and the function of the company from the ground up.\u00a0It&#8217;s exciting. It&#8217;s\u00a0also\u00a0a little nerve wracking but it was exactly the new challenge I was looking for.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_do_you_like_about_building_your_own_team\"><\/span><span data-contrast=\"auto\">What do you\u00a0like\u00a0about\u00a0building your own team?\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">I&#8217;ve started to really think about that recently. I&#8217;ve really been focused on familiarizing myself with what our product offerings are, where the roadmap needs to go and learning all of those things. Now that I&#8217;ve gotten into a rhythm with the dev team, I feel like I&#8217;m ahead of development and design and can take a step back and think about where we need to go next. What does the next product hire look like? How do I want the team to be structured? What does that look like?<\/span><\/p>\n<p><span data-contrast=\"auto\">I&#8217;m hoping to make my first hire in Q1, maybe Q2, of 2022. I want to apply things from my experience, some structure is a good thing, but some of that \u2018corporate-ness\u2019 just won&#8217;t work in a startup. In my previous team I didn&#8217;t have any formal leadership on the tech team, no direct reports. I did have that sense of ownership as a product manager guiding the team, and I think I was influential, but I didn&#8217;t have any direct reports or a team I built. So that will be new and it\u2019s exciting.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_communities_or_events_resources_or_courses_would_you_recommend\"><\/span><span data-contrast=\"auto\">What\u00a0communities or\u00a0events, resources or courses would you recommend?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">There are a\u00a0couple\u00a0that come to mind. One is\u00a0<a href=\"https:\/\/productschool.com\/\" class=\"external\" rel=\"nofollow\">Product\u00a0School<\/a>. And the other is\u00a0<a href=\"https:\/\/productcollective.com\/\" class=\"external\" rel=\"nofollow\">Product\u00a0Collective<\/a>, they recently hosted Product Con. Product collective hosts a ton of webinars and different things throughout the year and I&#8217;ve learned a lot from those. They also host an annual conference which is now online so even more accessible. For me, those have been great resources.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_was_your_biggest_failure_and_what_did_you_learn\"><\/span><span data-contrast=\"auto\">What was your biggest failure and what did you learn?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">I would say depending too much on other teams can sometimes lead you in that direction. At Disney, my team had over 100,000 monthly active users that we were trying to serve. It was a diverse audience and we had to figure out which stakeholders to make happy, because you can&#8217;t have everything be top of your backlog. I think that decentralization, dependency on a different technology or a different team, or needing an approval can be really challenging.<\/span><\/p>\n<p><span data-contrast=\"auto\">Sometimes it was really hard to keep everyone in the loop and to get the right people in the right zoom meeting at the same time. I learned a lot. I don&#8217;t recall any huge decisions I&#8217;ve made that ended up being horrible in hindsight. But I would say stakeholder management has been a challenge, especially at a huge company like Disney where the app that I worked on had such a broad user base and everybody wanted input. That was tricky.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_is_keeping_you_up_at_night_these_days\"><\/span><span data-contrast=\"auto\">What is keeping you up at night these days?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">Right now at Givinga we feel pulled in a lot of different directions. We&#8217;ve got a couple of bigger clients, but we also have a couple of distinct use cases and in the current moment it&#8217;s figuring out which is going to really help us win in the market. I wonder how we\u2019re going to get everything done that we promised and how we\u2019re going to hit those deadlines. I think that&#8217;s probably not unique to our company or to me. I don&#8217;t have a ton of startup experience but that&#8217;s part of why they brought me on because they realized they needed somebody to steer the ship and set the roadmap and hold the team accountable. Those are some of the challenges that keep me up and there are probably people who can relate.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_do_you_love_most_about_your_work\"><\/span><span data-contrast=\"auto\">What\u00a0do\u00a0you love most about your\u00a0work?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">I thought about this a lot when I was stepping away from Disney. What I love most about my work and what I was seeking was a company whose mission I could identify with. At Disney we say we \u2018create happiness\u2019 and it&#8217;s hard to top that. But when I found Givinga I felt like I could really get behind their mission.<\/span><\/p>\n<p><span data-contrast=\"auto\">We work in charitable giving and want to help make it easier for people to contribute, to help others and feel connected to a greater cause. That really hit home. I think it&#8217;s an underserved need in the market. Right now, if you donate to one of the big companies like Goodwill you may wonder where that money goes. How much do they pay their employees for example?<\/span><\/p>\n<p><span data-contrast=\"auto\">If you see on the news that only 10 cents of every dollar actually make it to someone in need, that\u2019s horrible. <\/span><span data-contrast=\"auto\">I don&#8217;t want to contribute $10 if only $1 of that is going to help someone. I want all $10 of that, or at least $9 to make that impact. Givinga is working on this transparency. That was something I felt I could really get behind and support, and I wanted to be a part of that.<\/span><\/p>\n<p><span data-contrast=\"auto\">I feel like having something you connect with personally is a priority, at least for me, because you\u2019re going to have hard days and unless you hit the lottery, you have to keep at it. You have to do something that you enjoy, something that gets you out of bed in the morning and motivates you. So instead of just feeling like I&#8217;m punching in and punching out every day, I think it&#8217;s important to find something that you\u2019re passionate about.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">I think what Givinga is doing is something new. The advantage we have is that we also have The Givinga Foundation, which is a 501 c3 nonprofit. We can help people make contributions, keep them tax free, and without trouble with the IRS. I think that&#8217;s a big differentiator. We&#8217;re also unique in that we have both an API that companies can leverage if they want us to be a kind of add on product for employees. For example, you have your medical, your dental and your 401k <\/span><i><span data-contrast=\"auto\">and<\/span><\/i><span data-contrast=\"auto\"> charitable giving\u00a0with companies matching a certain amount per year.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-10716 size-full\" src=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/10\/NS-banners.jpg\" alt=\"\" width=\"600\" height=\"250\" srcset=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/10\/NS-banners.jpg 600w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/10\/NS-banners-300x125.jpg 300w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/10\/NS-banners-20x8.jpg 20w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span data-contrast=\"auto\">We can also leverage our API to plug and play right into somebody&#8217;s existing technology. We also have what we call our white label platform if you don&#8217;t have an existing system and you just want us to create user accounts and have that user interface, we can do that as well. I think that is what sets us apart. We&#8217;ve identified a few competitors, but we believe we have enough to differentiate ourselves.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Some of the bigger banks and companies are\u00a0beginning to consider their social impact, and\u00a0starting to think about charitable giving and how they can introduce that to their platform.\u00a0As we\u00a0think about social justice,\u00a0helping others,\u00a0climate change\u00a0and so many\u00a0worthy causes I think companies are starting to realize the benefit.\u00a0I&#8217;m hoping we&#8217;re\u00a0in the\u00a0right place\u00a0at the\u00a0right time with our tech\u00a0so\u00a0we can really make an impact, and hopefully\u00a0lead the way.\u00a0And I\u2019m excited for the future.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Contents Digital Product Conversations Amanda Kees from Givinga How did you become a\u00a0Product Manager?\u00a0What products are you responsible for?\u00a0\u00a0What do you think makes your product and the overall experience so&#8230;<\/p>\n","protected":false},"author":36,"featured_media":10715,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[281],"tags":[],"_links":{"self":[{"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/posts\/10714"}],"collection":[{"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/comments?post=10714"}],"version-history":[{"count":3,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/posts\/10714\/revisions"}],"predecessor-version":[{"id":11276,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/posts\/10714\/revisions\/11276"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/media\/10715"}],"wp:attachment":[{"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/media?parent=10714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/categories?post=10714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/tags?post=10714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}