{"id":10868,"date":"2021-12-06T17:04:44","date_gmt":"2021-12-06T20:04:44","guid":{"rendered":"https:\/\/uruit.com\/blog\/?p=10868"},"modified":"2023-06-01T01:13:35","modified_gmt":"2023-06-01T04:13:35","slug":"product-management-best-practices","status":"publish","type":"post","link":"https:\/\/uruit.com\/blog\/product-management-best-practices\/","title":{"rendered":"Product Management Best Practices"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy counter-decimal ez-toc-grey\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-1\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/uruit.com\/blog\/product-management-best-practices\/#Optimizing_Product_Management_Essential_Best_Practices\" title=\" \nOptimizing Product Management: Essential Best Practices \n\"> \nOptimizing Product Management: Essential Best Practices \n<\/a><ul class=\"ez-toc-list-level-2\"><li class=\"ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/uruit.com\/blog\/product-management-best-practices\/#What_is_product_management\" title=\"What is product management?\">What is product management?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/uruit.com\/blog\/product-management-best-practices\/#What_is_agile_product_management\" title=\"What is agile product management?\">What is agile product management?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/uruit.com\/blog\/product-management-best-practices\/#Why_is_agile_product_management_important\" title=\"Why is agile product management important?\">Why is agile product management important?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/uruit.com\/blog\/product-management-best-practices\/#Agile_product_management_best_practices\" title=\"Agile product management best practices\">Agile product management best practices<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/uruit.com\/blog\/product-management-best-practices\/#1_Strategy_first\" title=\"1. Strategy first\">1. Strategy first<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/uruit.com\/blog\/product-management-best-practices\/#2_Capture_customer_ideas\" title=\"2. Capture customer ideas\">2. Capture customer ideas<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/uruit.com\/blog\/product-management-best-practices\/#3_Identify_the_big_work\" title=\"3. Identify the big work\">3. Identify the big work<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/uruit.com\/blog\/product-management-best-practices\/#4_Prioritize_strategically\" title=\"4. Prioritize strategically\">4. Prioritize strategically<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/uruit.com\/blog\/product-management-best-practices\/#5_Cross_teams\" title=\"5. Cross teams\">5. Cross teams<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/uruit.com\/blog\/product-management-best-practices\/#6_Develop_your_core_competencies\" title=\"6. Develop your core competencies\">6. Develop your core competencies<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/uruit.com\/blog\/product-management-best-practices\/#7_Hone_your_emotional_intelligence\" title=\"7. Hone your emotional intelligence\">7. Hone your emotional intelligence<\/a><ul class=\"ez-toc-list-level-4\"><li class=\"ez-toc-heading-level-4\"><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/uruit.com\/blog\/product-management-best-practices\/#Relationship_management\" title=\"Relationship management\">Relationship management<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-4\"><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/uruit.com\/blog\/product-management-best-practices\/#Self-awareness\" title=\"Self-awareness\">Self-awareness<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-4\"><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/uruit.com\/blog\/product-management-best-practices\/#Self-management\" title=\"Self-management\">Self-management<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-4\"><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/uruit.com\/blog\/product-management-best-practices\/#Social_awareness\" title=\"Social awareness\">Social awareness<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/uruit.com\/blog\/product-management-best-practices\/#8_Pay_attention_to_company_fit\" title=\"8. Pay attention to company fit\">8. Pay attention to company fit<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/uruit.com\/blog\/product-management-best-practices\/#9_Know_when_to_outsource\" title=\"9. Know when to outsource\">9. Know when to outsource<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/uruit.com\/blog\/product-management-best-practices\/#Become_a_great_product_manager\" title=\"Become a great product manager\">Become a great product manager<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Optimizing_Product_Management_Essential_Best_Practices\"><\/span><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;\\nBest Practices for Product Management &amp; its importance&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:15231,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16777215},&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;9&quot;:0,&quot;11&quot;:3,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:11}\"><br \/>\nOptimizing Product Management: Essential Best Practices<br \/>\n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>Product management is essential for the success of a product or service. Good product management ensures a product is streamlined and efficient from inception to disposal. Great product management does all that while balancing the wants and needs of the various stakeholders and <a href=\"https:\/\/uruit.com\/blog\/target-audience-characterization-for-digital-products\/\">customer base<\/a> as well.<\/p>\n<p>With the right competencies, anyone can become a killer product manager but like any managerial role, there are some best practices you should take on board to fully realize your potential.<\/p>\n<p>Today we\u2019re going to take a deep dive into product management: what it is, why it\u2019s important, and some best-practice tips and tricks to help you become the best possible product manager.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_product_management\"><\/span>What is product management?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Product management is the function and role within a business that is responsible for a product\u2019s overall success. Working with groups both inside and outside the company, product managers build and execute strategies to make sure a product best meets its strategic and financial goals.<\/p>\n<p>Product management takes care of the entire lifecycle of a product \u2013 from inception to disposal. It helps to gauge the changing needs of customers and aids business owners in developing a strategic business model. It also helps create a product road map, ensuring your product stays relevant into the future.<\/p>\n<p>A successful product manager balances the requirements of the product development cycle with the wants and needs of the various stakeholders. In this way, it\u2019s not just a strategic occupation but also one that requires a level of emotional intelligence.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_agile_product_management\"><\/span>What is agile product management?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Product managers are largely responsible for delivering excellent customer experiences. Anything that helps them do so is worth taking the time to explore. Enter agile product management.<\/p>\n<p>Agile product management means working in a responsive way to deliver updates and products to market fast. The idea is to build product strategy and create product roadmaps in an agile environment. This encourages adaptive product planning and implementation so businesses can rapidly respond to feedback and deliver products that customers love.<\/p>\n<p>Agile product management is the product manager\u2019s answer to the widespread use of agile software methodologies. Such methods put emphasis on early delivery, evolutionary development, and continuous improvement.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_is_agile_product_management_important\"><\/span>Why is agile product management important?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Agile product management acts to redefine the way product managers plan and build products. It used to be that customer experiences were planned, designed, implemented, and tested in a sequential way. Once the product requirements were defined and handed over to the development team, it became somewhat difficult to make any changes. The rate of failure of these large-scale projects highlighted the need for a more flexible approach. Product teams needed a way to shift and adapt to change.<\/p>\n<p>This is where agile comes in. It provides a more fluid approach than traditional product planning and development. Products are built in shorter increments, allowing product managers to adjust the plan as the project progressed. Some key benefits to agile product management include:<\/p>\n<ul>\n<li>Learning from customers during the product life cycle<\/li>\n<li>The ability to adjust the near-term roadmap to meet customer requirements<\/li>\n<li>Delivering value to consumers in an incremental way<\/li>\n<li>The ability to respond fast to changing requirements<\/li>\n<li>The ability to collaborate with engineering to rapidly deliver work<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Agile_product_management_best_practices\"><\/span>Agile product management best practices<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now you know what agile product management is and why it\u2019s important, let\u2019s do a dive into some best practices for applying the theory. What follows are a few tips and tricks that will help you become a better product manager.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-10893\" src=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/12\/Simple-and-Colorful-Productivity-Infographic.jpg\" alt=\"Product management best practices\" width=\"800\" height=\"2000\" srcset=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/12\/Simple-and-Colorful-Productivity-Infographic.jpg 800w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/12\/Simple-and-Colorful-Productivity-Infographic-120x300.jpg 120w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/12\/Simple-and-Colorful-Productivity-Infographic-410x1024.jpg 410w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/12\/Simple-and-Colorful-Productivity-Infographic-768x1920.jpg 768w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/12\/Simple-and-Colorful-Productivity-Infographic-614x1536.jpg 614w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/12\/Simple-and-Colorful-Productivity-Infographic-750x1875.jpg 750w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2021\/12\/Simple-and-Colorful-Productivity-Infographic-8x20.jpg 8w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Strategy_first\"><\/span>1. Strategy first<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One of the most effective ways to operate fast while still delivering value is to embed your work in a solid strategy \u2013 a strategy that encompasses your product\u2019s goals and vision. The product vision is the center of your product and what you want it to achieve. Your goals are more time-sensitive, defining what you want to achieve over a given time period to help build toward your vision.<\/p>\n<p>Goals aren\u2019t intended to slow you down. Rather, they give your team a crystal point of focus so you\u2019re able to make strategic decisions without straying off your path. Some product managers prefer to focus on the vision rather than the individual goals, but we\u2019d argue that both combined hold more merit.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Capture_customer_ideas\"><\/span>2. Capture customer ideas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your product roadmap ought to be informed by your objectives, vision, and customers. You should make a point to gather new ideas through internal channels or user interviews. Just be cautious not to roll with every chunk of feedback that is thrown at you. Most customers are good at communicating their pain points but not all of them can properly articulate a solution.<\/p>\n<p>To make sure you\u2019re only implementing the best ideas, set up an internal scoring system. This should use objective metrics to clearly rank potential features.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Identify_the_big_work\"><\/span>3. Identify the big work<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Broader categories may be needed for the work. Known as initiatives, they\u2019re the epics or themes of the work. Some examples might include \u201cspeed up performance\u201d or \u201cenhance the mobile experience\u201d.<\/p>\n<p>These broad categories can umbrella your more strategic efforts \u2013 that is, the individual user stories and features. By defining these categories early, you can ensure your actions moving forward are strategic. In the event you need to switch direction, you can begin by reevaluating the planned initiative. From there, you plan new initiatives that will aid you in meeting your goals.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Prioritize_strategically\"><\/span>4. Prioritize strategically<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In the event your team can\u2019t agree on prioritizing different features, your development momentum could suffer. Instead of suffering this setback, let strategy guide you in what you need to prioritize.<\/p>\n<p>Relate your features to your initiatives \u2013 this is what\u2019s known as the \u201cwhat\u201d. From there, you\u2019re able to send it off to your development team to be broken down into technical requirements \u2013 the \u201chow\u201d.<\/p>\n<p>Operating in this way will ensure your backlog of features is tied to your strategy. It\u2019ll also ensure your team is clear on how each section of work moves the project towards the goals. From there, it\u2019s just a case of plucking each piece of work from the surface of the prioritized list.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Cross_teams\"><\/span>5. Cross teams<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Building successful products fast requires the cooperation of multiple teams, including marketing, sales, development, design, and support. Development is one of the most essential teams that product managers must collaborate with. This is because your development team is able to provide realistic expectations on how long a chunk of work will take.<\/p>\n<p>That said, every team matters. As a product manager, you must be in constant contact with everyone who impacts the customer experience and the product to ensure you\u2019re on task and not accidentally duplicating work.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Develop_your_core_competencies\"><\/span>6. Develop your core competencies<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There are a number of core competencies that every product manager must have. Some may be taught in the classroom but often these skills are built with experience and mentoring. Examples include:<\/p>\n<ul>\n<li>Conducting user testing and customer interviews<\/li>\n<li>Pushing design sprints<\/li>\n<li>Roadmap planning and feature prioritization<\/li>\n<li>Resource allocation<\/li>\n<li>Implementing market assessments<\/li>\n<li>Translating technical-to-business requirements, and vice versa<\/li>\n<li>Revenue and pricing modeling<\/li>\n<li>Tracking and defining success metrics<\/li>\n<\/ul>\n<p>These competencies are the core of any good product manager. The best product managers hone these skills over decades of defining and iterating on products. These managers also excel at reflection \u2013 defining how each of these competencies has contributed to the failure or success of their products.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Hone_your_emotional_intelligence\"><\/span>7. Hone your emotional intelligence<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A good product manager may be able to navigate a customer interview, but a great one will be able to empathize with the interviewees \u2013 tuning into their body language and emotions to figure out the specific pain points the feature or product will address. Honing your emotional intelligence allows you to navigate both external and internal hurdles to deliver an exceptional product.<\/p>\n<p>Emotional intelligence is made up of four key traits. These are:<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Relationship_management\"><\/span>Relationship management<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>A great product manager has carefully honed relationship management skills. Through forming trustworthy, authentic connections with both external and internal stakeholders, a great product manager is able to inspire people to help them reach their maximum potential.<\/p>\n<p>Relationship management is also essential when it comes to resolving conflicts, employing negotiation tactics, and working toward a shared goal \u2013 all actions that fall within a product manager\u2019s purview.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Self-awareness\"><\/span>Self-awareness<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>As a product manager, you must be self-aware so you may remain objective and avoid projecting your own preferences onto your users. If a product manager is particularly attached to a feature that addresses their own pain points, they may push for that feature despite reams of evidence stacked against it. A self-aware product manager knows not to do this and is adept at remaining objective in the face of even the most enticing feature.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Self-management\"><\/span>Self-management<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Being a product manager can be a stressful affair. Balancing the wants and needs of the CEO, development team, customers, and more can be a full-time job. That\u2019s not counting the management of deadlines, market demands, revenue targets, resource constraints, and prioritization conflicts either. A product manager must be able to maintain their calm under pressure. This is where self-management comes in.<\/p>\n<p>Self-management ensures you know when to push and when to take a step back to breathe. It also ensures you don\u2019t fall victim to burnout.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Social_awareness\"><\/span>Social awareness<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>The competencies that make one socially aware include empathy, service, and organizational awareness. Product managers have to understand customers\u2019 emotions and concerns about the product just as much as they understand the concerns of the sales team, or the development team, etc.<\/p>\n<p>The key is to build a deep understanding of how your business operates and develop social capital to help you influence the success of your product.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Pay_attention_to_company_fit\"><\/span>8. Pay attention to company fit<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Even the best product managers with the most well-developed core competencies can fall victim to an ill-fitting workplace. This is where understanding your own professional wants and needs is paramount. You have to be able to gauge a potential employer and figure out if their wants and needs are compatible with your own.<\/p>\n<p>There\u2019s no standard job description for a product manager. Each role is defined by the size of the organization, the type of product, the stage of the product, the industry, and more. The trick is to determine whether a role suits your style of product management.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Know_when_to_outsource\"><\/span>9. Know when to outsource<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Outsourcing a product\u2019s design and development isn\u2019t always the answer but sometimes it can be the best course of action for a product. A great product manager understands the limitations of their internal teams and is able to plan around them. By staying open to the prospect of <a href=\"https:\/\/uruit.com\/blog\/find-your-ideal-outsourcing-partner\/\">outsourcing work and its benefits<\/a>, you\u2019ll ensure your final product is the best it can possibly be.<\/p>\n<p>When outsourcing, your interpersonal skills will get a run for their money. You\u2019ll have to balance not only internal stakeholders but also the stakeholders associated with the company you\u2019re outsourcing to. Keep your cool and you\u2019ll be able to balance the wants and needs of all involved.<\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-be29ccd2-a899-4098-bea6-0b862886589d\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-be29ccd2-a899-4098-bea6-0b862886589d\" class=\"hs-cta-node hs-cta-be29ccd2-a899-4098-bea6-0b862886589d\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/9381387\/be29ccd2-a899-4098-bea6-0b862886589d\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\"><img id=\"hs-cta-img-be29ccd2-a899-4098-bea6-0b862886589d\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/9381387\/be29ccd2-a899-4098-bea6-0b862886589d.png\" alt=\"GET IN TOUCH!\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(9381387, 'be29ccd2-a899-4098-bea6-0b862886589d', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Become_a_great_product_manager\"><\/span>Become a great product manager<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Product management is an incredibly rewarding role. From inception to distribution, seeing a product go-live is one of the best feelings in the world. Anyone can become a great product manager with the right know-how and a can-do attitude. With these tips and tricks you\u2019ll be well on your way to becoming a great product manager.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Contents Optimizing Product Management: Essential Best Practices What is product management?What is agile product management?Why is agile product management important?Agile product management best practices1. Strategy first2. Capture customer ideas3. Identify&#8230;<\/p>\n","protected":false},"author":46,"featured_media":10874,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[280],"tags":[],"_links":{"self":[{"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/posts\/10868"}],"collection":[{"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/comments?post=10868"}],"version-history":[{"count":6,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/posts\/10868\/revisions"}],"predecessor-version":[{"id":11294,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/posts\/10868\/revisions\/11294"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/media\/10874"}],"wp:attachment":[{"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/media?parent=10868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/categories?post=10868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/tags?post=10868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}