{"id":10913,"date":"2022-02-22T15:48:35","date_gmt":"2022-02-22T18:48:35","guid":{"rendered":"https:\/\/uruit.com\/blog\/?p=10913"},"modified":"2023-06-01T00:53:29","modified_gmt":"2023-06-01T03:53:29","slug":"how-to-create-the-perfect-saas-landing-page-with-examples","status":"publish","type":"post","link":"https:\/\/uruit.com\/blog\/how-to-create-the-perfect-saas-landing-page-with-examples\/","title":{"rendered":"How to create the perfect SaaS landing page, with examples"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy counter-decimal ez-toc-grey\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-1\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/uruit.com\/blog\/how-to-create-the-perfect-saas-landing-page-with-examples\/#How_to_create_the_perfect_SaaS_landing_page\" title=\"How to create the perfect SaaS landing page\">How to create the perfect SaaS landing page<\/a><ul class=\"ez-toc-list-level-2\"><li class=\"ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/uruit.com\/blog\/how-to-create-the-perfect-saas-landing-page-with-examples\/#What_is_a_SaaS_landing_page\" title=\"What is a SaaS landing page?\u00a0\">What is a SaaS landing page?\u00a0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/uruit.com\/blog\/how-to-create-the-perfect-saas-landing-page-with-examples\/#Elements_of_a_successful_SaaS_landing_page\" title=\"Elements of a successful SaaS landing page\u00a0\">Elements of a successful SaaS landing page\u00a0<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/uruit.com\/blog\/how-to-create-the-perfect-saas-landing-page-with-examples\/#A_hero_section\" title=\"A hero section\u00a0\">A hero section\u00a0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/uruit.com\/blog\/how-to-create-the-perfect-saas-landing-page-with-examples\/#Social_proof\" title=\"Social proof\u00a0\">Social proof\u00a0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/uruit.com\/blog\/how-to-create-the-perfect-saas-landing-page-with-examples\/#Features_and_benefits\" title=\"Features and benefits\u00a0\">Features and benefits\u00a0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/uruit.com\/blog\/how-to-create-the-perfect-saas-landing-page-with-examples\/#Input_form\" title=\"Input form\u00a0\">Input form\u00a0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/uruit.com\/blog\/how-to-create-the-perfect-saas-landing-page-with-examples\/#Call_to_action\" title=\"Call to action\u00a0\">Call to action\u00a0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/uruit.com\/blog\/how-to-create-the-perfect-saas-landing-page-with-examples\/#No_distractions\" title=\"No distractions\u00a0\">No distractions\u00a0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/uruit.com\/blog\/how-to-create-the-perfect-saas-landing-page-with-examples\/#A_positive_user_experience\" title=\"A positive user experience\u00a0\">A positive user experience\u00a0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/uruit.com\/blog\/how-to-create-the-perfect-saas-landing-page-with-examples\/#Tracking\" title=\"Tracking\u00a0\">Tracking\u00a0<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/uruit.com\/blog\/how-to-create-the-perfect-saas-landing-page-with-examples\/#Examples_of_SaaS_landing_pages_that_convert\" title=\"Examples of SaaS landing pages that convert\u00a0\">Examples of SaaS landing pages that convert\u00a0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/uruit.com\/blog\/how-to-create-the-perfect-saas-landing-page-with-examples\/#Create_a_SaaS_landing_page_that_converts\" title=\"Create a SaaS landing page that converts\">Create a SaaS landing page that converts<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"How_to_create_the_perfect_SaaS_landing_page\"><\/span><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;How to create the perfect SaaS landing page&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:15165,&quot;3&quot;:{&quot;1&quot;:0},&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;11&quot;:3,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:11}\">How to create the perfect SaaS landing page<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><span data-contrast=\"auto\">SaaS is booming with innovative startups and platforms popping up every day. But with so many fish in the sea, it can be hard to stand out. Converting leads is essential in today\u2019s busy online world but it\u2019s easier said than done. This is where landing pages come in.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A landing page is the bread and butter of SaaS businesses. They\u2019re specifically designed to push leads steadily toward a certain action, be that signing onto a newsletter or starting a free trial of your product. An effective landing page is instrumental in influencing your leads\u2019 decision to transition to paying customer.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">With landing pages being so important, you want to ensure your own is pulling its weight. Today we\u2019re going to guide you through creating the perfect SaaS landing page, first by giving you a roadmap of features and then using that roadmap to analyze some of the best examples on the web today.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Let\u2019s get started.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"What_is_a_SaaS_landing_page\"><\/span><span data-contrast=\"auto\">What is a SaaS landing page?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Software as a service is a niche industry that requires a different approach to the traditional landing page. A landing page, in this instance, is a web page that\u2019s designed to persuade a visitor to take a specific action. The action they take will depend on what your conversion goal is for the page.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Specific landing pages might aim to:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Add contacts to your email list<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Urge visitors to download a whitepaper or eBook<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Collect signups to a free consultation<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Drive sales of a particular SaaS product<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559739&quot;:200,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Landing pages can be tailored to any goal. Your landing page design can facilitate creativity and innovation, but in order to ensure your page is as functional as it is beautiful, you have to know what options are available to you.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">One of the best ways to learn how to build a great landing page is by researching what already works. Looking at some successful SaaS landing page examples is a great way to find your inspiration and ensure you\u2019re on the right track when developing your own page.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Elements_of_a_successful_SaaS_landing_page\"><\/span><span data-contrast=\"auto\">Elements of a successful SaaS landing page<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">An effective landing page has a tried and true structure. While you can get creative with the design of your page, you have to ensure the baseline elements are all there to ensure it functions properly.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Each landing page generally has:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"3\"><span class=\"ez-toc-section\" id=\"A_hero_section\"><\/span><span data-contrast=\"none\">A hero section<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">The hero section of your page is the elements that are \u201cabove the fold\u201d or visible in the viewport before people scroll. It should contain all the necessary information required to take action immediately, including an enticing headline and a compelling call to action.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The hero section is essentially a summary of the rest of your page. People should be able to tell who you are and what you offer before they begin to scroll.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"3\"><span class=\"ez-toc-section\" id=\"Social_proof\"><\/span><span data-contrast=\"none\">Social proof<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">Social proof is a psychological phenomenon wherein a person will assume the actions of others as a way to reflect the right behavior for a given situation. In the world of marketing, this means demonstrating that other people have engaged positively with your brand as a means of influencing leads to convert.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Social proof on a landing page can take many forms, including:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"5\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Testimonials<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"5\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Reviews<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"5\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Client logos<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"5\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Awards<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"5\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">User statistics<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"5\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Success stories<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559739&quot;:200,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3 aria-level=\"3\"><span class=\"ez-toc-section\" id=\"Features_and_benefits\"><\/span><span data-contrast=\"none\">Features and benefits<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">The features and benefits of your product should be well established on your landing page. You want to illustrate that you understand your audience\u2019s pain points and that your product features are positioned specifically to address them.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"3\"><span class=\"ez-toc-section\" id=\"Input_form\"><\/span><span data-contrast=\"none\">Input form<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">This is the means by which you\u2019ll collect information from your audience. Whether you\u2019re harvesting emails or other data, your landing page must have a method of audience interaction. This might take the form of a contact form or an email box.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"3\"><span class=\"ez-toc-section\" id=\"Call_to_action\"><\/span><span data-contrast=\"none\">Call to action<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">Your call to action is the desired action you want your visitors to take. It might be signing up to your newsletter or buying your product. Whatever your call to action, you must ensure it\u2019s clear and concise. It should appear more than once on your landing page but not so much that it feels spammy.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"3\"><span class=\"ez-toc-section\" id=\"No_distractions\"><\/span><span data-contrast=\"none\">No distractions<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">Cross-linking isn\u2019t your friend on landing pages. You want to limit your audience\u2019s exit opportunities, encouraging them to follow your call to action and ONLY your call to action. Any other superfluous information or links should be culled.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"3\"><span class=\"ez-toc-section\" id=\"A_positive_user_experience\"><\/span><span data-contrast=\"none\">A positive user experience<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">This is where your design comes in. Your page must load fast, be mobile responsive, and have a flawless layout. Your audience should be able to navigate your page quickly and easily while also engaging with the information provided.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"3\"><span class=\"ez-toc-section\" id=\"Tracking\"><\/span><span data-contrast=\"none\">Tracking<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">Every landing page needs a way for you to track your results. You might implement call tracking, Google analytics, or use a CRM to monitor how users are interacting with your page. No matter how you decide to track your results, you must be able to determine the success or failure of your venture.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Examples_of_SaaS_landing_pages_that_convert\"><\/span><span data-contrast=\"auto\">Examples of SaaS landing pages that convert<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Now you know what goes into a successful landing page, let\u2019s take a look at a few examples of these elements in action. The following pages are all highly-performing and relevant examples of effective landing page design.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p aria-level=\"3\"><a href=\"https:\/\/www.eventbrite.com\/organizer\/overview\/\" class=\"external\" rel=\"nofollow\"><span data-contrast=\"none\">Eventbrite: How it works<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p aria-level=\"3\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-10914\" src=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/saas-landing-page-example-eventbrite.jpg\" alt=\"saas landing page example eventbrite\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/saas-landing-page-example-eventbrite.jpg 1920w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/saas-landing-page-example-eventbrite-300x169.jpg 300w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/saas-landing-page-example-eventbrite-1024x576.jpg 1024w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/saas-landing-page-example-eventbrite-768x432.jpg 768w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/saas-landing-page-example-eventbrite-1536x864.jpg 1536w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/saas-landing-page-example-eventbrite-750x422.jpg 750w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/saas-landing-page-example-eventbrite-1140x641.jpg 1140w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/saas-landing-page-example-eventbrite-20x11.jpg 20w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><span data-contrast=\"auto\">Eventbrite has an amazing example of a SaaS landing page that prioritizes branding-first design. The design they\u2019ve chosen here perfectly illustrates who they are and what they do.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Their hero section is meticulously developed with a targeted title, subtitle, and call to action. It employs an engaging visual hero image that illustrates their market position and people-focused product while also ensuring their heading isn\u2019t lost in the weeds.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Their page is exceptionally easy to navigate with anchor links just below the hero section outlining the benefits and features that will be outlined further down the page. This not only prepares the visitor for the content that\u2019s to come, but it also gives them the chance to skip to the section of the page that addresses their specific pain points.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Each pain point is addressed within the page\u2019s features and benefits sections. Eventbrite itself has a diverse target audience so they have to ensure their landing page covers a wide array of different perspectives. By structuring their page the way they have they ensure they don\u2019t miss targeting anyone even as people are able to drill down into their personalized requirements.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Further down the page is a simple yet effective testimonial panel. It shows a picture of the reviewer as well as their words which works to connect visitors more effectively to the message.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">They do include a link out to compare their different packages, however that link is effective in context. It allows people who still aren\u2019t convinced to do more research into their offering, effectively funneling them to a separate landing page that loops back to their initial call to action: \u201cget started free\u201d.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Finally, their footer section contains everything it needs for an effective landing page conclusion. It reiterates the message of the page itself with an engaging heading and subheading, followed by the oft-repeated call to action.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p aria-level=\"3\"><a href=\"https:\/\/www.shopify.ca\/\" class=\"external\" rel=\"nofollow\"><span data-contrast=\"none\">Shopify<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p aria-level=\"3\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-10915\" src=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-9.jpg\" alt=\"saas landing pages example shopify\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-9.jpg 1920w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-9-300x169.jpg 300w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-9-1024x576.jpg 1024w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-9-768x432.jpg 768w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-9-1536x864.jpg 1536w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-9-750x422.jpg 750w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-9-1140x641.jpg 1140w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-9-20x11.jpg 20w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><span data-contrast=\"auto\">Shopify\u2019s home page offers a great example of a SaaS landing page that gets results. It jumps right in with an eye-catching hero image combined with an engaging headline and a web form built right in above the fold. Everything a visitor needs to start using the service is right there at the head of the page.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">From there they jump into their first social proof section, listing five examples of prominent websites built using their platform. Each one is an example from a different industry, ensuring the most coverage possible for their diverse target market.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Shopify understands that their target audience has a myriad of pain points. Some are starting their business from scratch while others are switching to Shopify after using a different platform. Their landing page ensures each of these demographics is taken care of, offering four different paths to approach their service.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Their features and benefits section is concise and clear, offering visitors more information on each, should they want to explore further. While this is a break from the traditional landing page practice of keeping outgoing links to a minimum, this being their homepage allows for some leeway.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">One thing that Shopify does incredibly well is illustrate their social proof through repeated examples. Their homepage states:\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cOver 1,700,000 businesses in 175 countries around the world have made over $200 billion USD in sales using Shopify.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">If that isn\u2019t a powerful statement we don\u2019t know what is.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Along with the initial five examples and a testimonial section further down the page, Shopify touches on their social proof strengths a total of three times. This might seem like overkill but with a business as diverse and massive as Shopify, they\u2019re right to do their best to humanize themselves through customer connections.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Finally, their concluding section is straightforward and cohesive, reiterating their selling point (a free trial) and giving a clear call to action.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p aria-level=\"3\"><a href=\"https:\/\/www.domo.com\/industries\/media\" class=\"external\" rel=\"nofollow\"><span data-contrast=\"none\">Domo for media<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p aria-level=\"3\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-10916\" src=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-25.png\" alt=\"saas landing pages examples Domo\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-25.png 1920w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-25-300x169.png 300w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-25-1024x576.png 1024w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-25-768x432.png 768w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-25-1536x864.png 1536w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-25-750x422.png 750w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-25-1140x641.png 1140w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-25-20x11.png 20w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><span data-contrast=\"auto\">Domo\u2019s industry landing pages are all worth a view, but their media page is a particularly good case study.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Their hero section is clear and concise, offering a visual mockup of their product along with an engaging headline. This page technically has two calls to action:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Try free<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Get a demo<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559739&quot;:200,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">But you\u2019ll notice both serve the same purpose: to get the user exploring their service on their own terms. By offering a demo as well as a free trial, they\u2019re capturing leads at different points of the sales funnel, ensuring each is offered a solution to their problem.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The hero section is followed by a simple yet effective client logo list. There\u2019s no need for Domo to beat you over the head with social proof \u2013 the names on their list of clients (including National Geographic and The Washington Post) do enough heavy lifting for them.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">From there they dive into their features and benefits. Much like Eventbrite, they offer users a way to navigate these so that they can read about the benefits that apply directly to them. For a company with such a diverse target market, this is a really effective design technique.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Finally, their concluding panel is simple yet effective, offering visitors the choice of trying the service for free or getting a live demo.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Domo\u2019s landing page here is a great example of a business stripping away any distractions to focus their efforts on what a landing page does best: convert leads.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.forksoverknives.com\/\" class=\"external\" rel=\"nofollow\">Forks Over Knives<\/a><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-10939\" src=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-17.jpg\" alt=\"saas landing page example forks over knives\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-17.jpg 1920w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-17-300x169.jpg 300w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-17-1024x576.jpg 1024w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-17-768x432.jpg 768w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-17-1536x864.jpg 1536w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-17-750x422.jpg 750w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-17-1140x641.jpg 1140w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-17-20x11.jpg 20w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>Forks Over Knives is a nutritional website that encourages people to live healthier lives by changing the way they view nutrition. Its home page is a great example of a landing page that converts.<\/p>\n<p>While it\u2019s visually busier than most on this list, it still makes sure to keep visitors focused on their call to action. Their \u201csign up now\u201d button is above the fold and anchored to the head of the page, so it follows you even as you scroll through the rest of what they have to offer.<\/p>\n<p>Its focus is on the site\u2019s features and benefits, with each unique section of the homepage branching off onto different areas of the site. While comprehensive, each call to action is clear and concise, allowing different demographics to find what they need to.<\/p>\n<p>Their social proof section is also well-executed. Overall, the page achieves what it sets out to do, which is to drive visitors to sign up to their site.<\/p>\n<p aria-level=\"3\"><a href=\"https:\/\/www.dropbox.com\/business\/solutions\/media\" class=\"external\" rel=\"nofollow\"><span data-contrast=\"none\">Dropbox for media<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p aria-level=\"3\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-10925\" src=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-10.jpg\" alt=\"saas landing page examples dropbox\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-10.jpg 1920w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-10-300x169.jpg 300w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-10-1024x576.jpg 1024w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-10-768x432.jpg 768w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-10-1536x864.jpg 1536w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-10-750x422.jpg 750w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-10-1140x641.jpg 1140w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-10-20x11.jpg 20w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><span data-contrast=\"auto\">Dropbox\u2019s industry landing pages are just as effective as Domo\u2019s. Their media and entertainment page is a great example of a landing page pulling out all the stops.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Its hero section humanizes the company with compelling visuals and an eye-catching headline. By the time you get to the call to action you understand what the company is and what you can achieve by partnering with them.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The section below the fold starts with the features and benefits of the application, listing key answers to their target audience\u2019s pain points. They state you can collaborate easily and efficiently from anywhere \u2013 one of the company\u2019s greatest sales points.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Following the features is their inclusion of social proof with four testimonials from four different companies. These are set in a slider to keep the visitor from feeling overwhelmed \u2013 keeping the page free of superfluous distractions.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Dropbox\u2019s page then dives back into their features \u2013 a theme for the design itself that speaks to the company\u2019s dedication to providing a quality service. Their service packages are clearly and concisely outlined, giving visitors all the information they need to make an informed decision about whether or not to engage their services.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Their final panel offers two calls to action:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Try free for 30 days<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Or purchase now<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559739&quot;:200,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">Both are offering a clear path to using Dropbox\u2019s product making them relevant and clear even if a choice is presented to the visitor.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p aria-level=\"3\"><a href=\"https:\/\/zoom.us\/\" class=\"external\" rel=\"nofollow\"><span data-contrast=\"none\">Zoom<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p aria-level=\"3\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-10926\" src=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-11.jpg\" alt=\"saas landing page best practice example zoom\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-11.jpg 1920w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-11-300x169.jpg 300w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-11-1024x576.jpg 1024w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-11-768x432.jpg 768w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-11-1536x864.jpg 1536w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-11-750x422.jpg 750w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-11-1140x641.jpg 1140w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-11-20x11.jpg 20w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><span data-contrast=\"auto\">Zoom is one of the most successful SaaS companies operating in the world today. Their product is second to none, and their landing page illustrates their dedication to providing singular service incredibly well.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Their hero section offers a strong headline, brief explanation of their product, and a solid call to action. Combined with a healthy aesthetic design, it works to hook the viewer within seconds of the page loading.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Their features section is incredibly enticing, laid out almost as an infographic. This easy-to-consume format is indicative of the product\u2019s own ease of use, fostering a sense of familiarity and trust in the page visitor.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">From there, the company leans heavily into its social proof. It boasts a list of five star rankings from existing customers, followed by a slider of testimonials from some big name brands. Rounding out their social proof section is a list of recognizable client logos, offering proof that some of the biggest names in the world trust their product to help them do business.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Their call to action at the bottom of the page is concise and effective, offering visitors the choice of requesting a demo or signing up for the service immediately.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p aria-level=\"3\"><a href=\"https:\/\/github.com\/\" class=\"external\" rel=\"nofollow\"><span data-contrast=\"none\">Github<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p aria-level=\"3\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-10928\" src=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-12.jpg\" alt=\"saas landing page github\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-12.jpg 1920w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-12-300x169.jpg 300w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-12-1024x576.jpg 1024w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-12-768x432.jpg 768w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-12-1536x864.jpg 1536w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-12-750x422.jpg 750w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-12-1140x641.jpg 1140w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-12-20x11.jpg 20w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><span data-contrast=\"auto\">Github is a landing page built by programmers for programmers. As a result it\u2019s one of the more robust examples on this list as far as the sheer amount of information it imparts.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">It\u2019s hero section bursts out of the gate incredibly strong. With animated visuals and a heading that packs a punch, Github promises to be the only development platform you\u2019ll ever need. A simple email input invites visitors to sign up to Github for free \u2013 a compelling call to action unto itself. The page also packs some social proof above the fold, offering user statistics that prove to leads that they\u2019re in good company if they sign onto the platform.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Below the fold is a comprehensive list of features and benefits. While the details might seem overkill, you have to remember who their target market is: programmers. This is a crowd that wants to see under the hood of any product they intend to use. Github knows this and successfully imparts their program\u2019s many technical features in a clear, comprehensive way.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Github\u2019s landing page design really can\u2019t be faulted. Through savvy use of scrolling animations and soft loading, they ensure the visitor never feels overwhelmed by the content of the page. Instead, the experience is a smooth and clean one.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Their final call to action section sums up the page clearly and without fanfare. Users are invited to \u201cmake their contribution\u201d and given two choices:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"4\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Sign up for Github<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"4\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Contact sales<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559739&quot;:200,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ol>\n<p aria-level=\"3\"><a href=\"https:\/\/avocode.com\/\" class=\"external\" rel=\"nofollow\"><span data-contrast=\"none\">Avocode<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p aria-level=\"3\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-10930\" src=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-13.jpg\" alt=\"saas landing page best practices example avocode\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-13.jpg 1920w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-13-300x169.jpg 300w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-13-1024x576.jpg 1024w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-13-768x432.jpg 768w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-13-1536x864.jpg 1536w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-13-750x422.jpg 750w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-13-1140x641.jpg 1140w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-13-20x11.jpg 20w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><span data-contrast=\"auto\">Avocode is one of the most well-designed landing page on this list and for good reason: it\u2019s built by designers for designers. As a platform that facilitates collaboration on design files they had to bring their a-game, and they certainly did.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Their hero content is cute and effective with an eye-catching headline, clear brand summary, and strong call to action.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Below the fold is a simple client logo list, giving the company a boost of social proof by associating them with some of the biggest brands in the world including ebay and Tesla.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">From there it\u2019s a well-designed mix of features and more social proof, with each pain point addressed and then rounded out with a customer testimonial. This is a bold decision by Avocode that could have been overwhelming in less apt hands but the design of the page ensures the information is kept structured and savvy.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Leaning heavily on the social proof again is the next landing page section which highlights some customer testimonials before the page rounds out with a solid call to action section. Visitors are invited to either sign up for the web app or download the desktop app \u2013 both calls to action that invite people to start using the product immediately.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p aria-level=\"3\"><a href=\"https:\/\/www.taskade.com\/\" class=\"external\" rel=\"nofollow\"><span data-contrast=\"none\">Taskade<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p aria-level=\"3\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-10931\" src=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-14.jpg\" alt=\"saas landing page best practices taskade\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-14.jpg 1920w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-14-300x169.jpg 300w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-14-1024x576.jpg 1024w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-14-768x432.jpg 768w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-14-1536x864.jpg 1536w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-14-750x422.jpg 750w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-14-1140x641.jpg 1140w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-14-20x11.jpg 20w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><span data-contrast=\"auto\">Taskade is a productivity app that helps users map out workflows and organize tasks. Their SaaS landing page is clean, concise, and effective.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Their hero section is made more dynamic through the use of animated visuals, drawing the eye and ensuring the audience is engaged. Combined with a killer heading and a clear call to action, this opener has everything a solid landing page needs.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Their features and benefits are broken down into easily digestible sub-categories with a clear navigational menu. Using screenshots of the app itself gives the visitor a clear idea of how their product works and what it can do.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Next up is a clear call to action to download their app followed by more sub sections that address the audience\u2019s pain points. Each includes a call to action pushing the visitor to get started using the application.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Their conclusion reiterates the benefits of their product and invites the visitor to sign up to their service for free \u2013 a compelling call to action for any brand.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p aria-level=\"3\"><a href=\"https:\/\/www.meisternote.com\/\" class=\"external\" rel=\"nofollow\"><span data-contrast=\"none\">Meisternote<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p aria-level=\"3\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-10932\" src=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-15.jpg\" alt=\"saas landing page examples \" width=\"1920\" height=\"1080\" srcset=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-15.jpg 1920w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-15-300x169.jpg 300w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-15-1024x576.jpg 1024w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-15-768x432.jpg 768w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-15-1536x864.jpg 1536w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-15-750x422.jpg 750w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-15-1140x641.jpg 1140w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-15-20x11.jpg 20w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><span data-contrast=\"auto\">Meisternote is a collaborative documentation application that helps remote teams work together. Their landing page starts off incredibly strong with an eye-catching headline and a strong call to action: \u201cCreate your first note\u201d.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">From there, the page dives into a short list of benefits before fleshing out the product\u2019s purpose. While this may seem superfluous, the brevity of the hero section dictates the necessity of this extra short introduction.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Meisternote\u2019s features and benefits are then expanded upon in a clean, easy-to-navigate subsection that allows users to choose which feature they want to explore at any given time. Visitors are offered a clear understanding of how the application operates and exactly what pain points are being addressed.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This landing page is one of the more text-heavy on this list but it\u2019s so well-structured it can get away with it. Each section is broken up with a clear call to action that encourages the visitor to start using the product immediately.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The company\u2019s social proof is taken care of with a short note from the CEO of the company. It could probably stand to include more customer-generated content but the slant towards fleshing out the product\u2019s benefits gives the page enough information to be getting on with.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The conclusion of the page provides a clear summary of the benefits of the application as well as a solid, familiar call to action.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p aria-level=\"3\"><a href=\"https:\/\/www.airtable.com\/\" class=\"external\" rel=\"nofollow\"><span data-contrast=\"none\">AirTable<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p aria-level=\"3\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-10933\" src=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-16.jpg\" alt=\"saas landing pages examples airtable\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-16.jpg 1920w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-16-300x169.jpg 300w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-16-1024x576.jpg 1024w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-16-768x432.jpg 768w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-16-1536x864.jpg 1536w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-16-750x422.jpg 750w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-16-1140x641.jpg 1140w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-16-20x11.jpg 20w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><span data-contrast=\"auto\">A low-code platform for developing collaborative apps, AirTable is one of the more complicated products on this list but the landing page is effective in streamlining the features and product proposition.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The hero section utilizes animated graphics to catch the eye and draw the visitor\u2019s attention to the headline and call to action. From there it dives straight into the social proof with a simple list of client logos, including some big names like Netflix and Medium.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Each sub section that follows clearly outlines the product\u2019s features and benefits, illustrating the points visually with animated imagery as well.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A testimonial section adds a dose of more social proof to the mix, including video content that gives visitors a hearty dose of engagement. This is quickly followed by the page\u2019s conclusion that encourages people to sign up for free and offers this excellent social incentive:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span data-contrast=\"auto\">\u201c250,000+ innovative companies use Airtable every day. Join them.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-8ac6b21e-e9d3-446b-bad0-31833fb511f7\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-8ac6b21e-e9d3-446b-bad0-31833fb511f7\" class=\"hs-cta-node hs-cta-8ac6b21e-e9d3-446b-bad0-31833fb511f7\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/9381387\/8ac6b21e-e9d3-446b-bad0-31833fb511f7\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\"><img id=\"hs-cta-img-8ac6b21e-e9d3-446b-bad0-31833fb511f7\" class=\"hs-cta-img\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/9381387\/8ac6b21e-e9d3-446b-bad0-31833fb511f7.png\" alt=\"See more examples!\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(9381387, '8ac6b21e-e9d3-446b-bad0-31833fb511f7', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Create_a_SaaS_landing_page_that_converts\"><\/span><span data-contrast=\"auto\">Create a SaaS landing page that converts<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">SaaS landing pages are crucial when it comes to guiding prospective customers through the sales funnel. With the right approach and a hefty bout of creativity you\u2019ll be able to create a landing page that effectively guides leads through to a specific action.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">All the landing pages on this list make for excellent examples of SaaS landing pages that convert, but understanding the makeup of an effective landing page is only step one. You also have to ensure your landing page effectively communicates your brand and your company ethos. The more authentic your design, the better your chances of hooking the trust of your audience. And a trusting audience is one more likely to convert.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Now you have a solid understanding of what goes into making a great landing page. With the right formula, an adherence to your brand, and a good helping of creativity you\u2019ll be well on your way to designing a killer landing page for you SaaS business.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Contents How to create the perfect SaaS landing pageWhat is a SaaS landing page?\u00a0Elements of a successful SaaS landing page\u00a0A hero section\u00a0Social proof\u00a0Features and benefits\u00a0Input form\u00a0Call to action\u00a0No distractions\u00a0A positive&#8230;<\/p>\n","protected":false},"author":47,"featured_media":10917,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[288],"tags":[],"_links":{"self":[{"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/posts\/10913"}],"collection":[{"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/users\/47"}],"replies":[{"embeddable":true,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/comments?post=10913"}],"version-history":[{"count":6,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/posts\/10913\/revisions"}],"predecessor-version":[{"id":11346,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/posts\/10913\/revisions\/11346"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/media\/10917"}],"wp:attachment":[{"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/media?parent=10913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/categories?post=10913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/tags?post=10913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}