{"id":10985,"date":"2022-04-25T22:42:42","date_gmt":"2022-04-26T01:42:42","guid":{"rendered":"https:\/\/uruit.com\/blog\/?p=10985"},"modified":"2023-06-01T01:21:52","modified_gmt":"2023-06-01T04:21:52","slug":"product-led-growth-practical-guide","status":"publish","type":"post","link":"https:\/\/uruit.com\/blog\/product-led-growth-practical-guide\/","title":{"rendered":"Product-led growth: A practical guide for digital product managers and our top 5 examples"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy counter-decimal ez-toc-grey\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-1\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/uruit.com\/blog\/product-led-growth-practical-guide\/#Practical_Guide_for_Digital_Product_Managers\" title=\"Practical Guide for Digital Product\u00a0 Managers\">Practical Guide for Digital Product\u00a0 Managers<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/uruit.com\/blog\/product-led-growth-practical-guide\/#What_is_product-led_growth\" title=\"What is product-led growth?\u00a0\">What is product-led growth?\u00a0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/uruit.com\/blog\/product-led-growth-practical-guide\/#Product-led_growth_as_a_go-to-market_strategy\" title=\"Product-led growth as a go-to-market strategy\u00a0\">Product-led growth as a go-to-market strategy\u00a0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/uruit.com\/blog\/product-led-growth-practical-guide\/#Why_is_product-led_growth_important\" title=\"Why is product-led growth important?\u00a0\">Why is product-led growth important?\u00a0<\/a><ul class=\"ez-toc-list-level-4\"><li class=\"ez-toc-heading-level-4\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/uruit.com\/blog\/product-led-growth-practical-guide\/#Growth_is_becoming_more_expensive\" title=\" Growth is becoming more expensive\"> Growth is becoming more expensive<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-4\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/uruit.com\/blog\/product-led-growth-practical-guide\/#Users_prefer_to_self-educate\" title=\" Users prefer to self-educate\"> Users prefer to self-educate<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-4\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/uruit.com\/blog\/product-led-growth-practical-guide\/#Product_experience_is_now_essential\" title=\" Product experience is now essential\"> Product experience is now essential<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/uruit.com\/blog\/product-led-growth-practical-guide\/#The_benefits_of_product-led_growth\" title=\"The benefits of product-led growth\u00a0\">The benefits of product-led growth\u00a0<\/a><ul class=\"ez-toc-list-level-4\"><li class=\"ez-toc-heading-level-4\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/uruit.com\/blog\/product-led-growth-practical-guide\/#Fast_and_global_growth\" title=\" Fast and global growth\"> Fast and global growth<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-4\"><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/uruit.com\/blog\/product-led-growth-practical-guide\/#Low_customer_acquisition_costs\" title=\" Low customer acquisition costs\"> Low customer acquisition costs<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-4\"><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/uruit.com\/blog\/product-led-growth-practical-guide\/#Better_user_experience_and_short_time-to-value\" title=\" Better user experience and short time-to-value\"> Better user experience and short time-to-value<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-4\"><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/uruit.com\/blog\/product-led-growth-practical-guide\/#Virality\" title=\" Virality\"> Virality<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/uruit.com\/blog\/product-led-growth-practical-guide\/#Product-led_company_traits\" title=\"Product-led company traits\u00a0\">Product-led company traits\u00a0<\/a><ul class=\"ez-toc-list-level-4\"><li class=\"ez-toc-heading-level-4\"><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/uruit.com\/blog\/product-led-growth-practical-guide\/#Virality-2\" title=\"Virality\u00a0\">Virality\u00a0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-4\"><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/uruit.com\/blog\/product-led-growth-practical-guide\/#Frictionless_sign-up\" title=\"Frictionless sign-up\u00a0\">Frictionless sign-up\u00a0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-4\"><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/uruit.com\/blog\/product-led-growth-practical-guide\/#Deliver_value_rapidly\" title=\"Deliver value rapidly\u00a0\">Deliver value rapidly\u00a0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-4\"><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/uruit.com\/blog\/product-led-growth-practical-guide\/#Value_before_money\" title=\"Value before money\u00a0\">Value before money\u00a0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-4\"><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/uruit.com\/blog\/product-led-growth-practical-guide\/#End-user_focus\" title=\"End-user focus\u00a0\">End-user focus\u00a0<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/uruit.com\/blog\/product-led-growth-practical-guide\/#Product-led_company_examples\" title=\"Product-led company examples\u00a0\">Product-led company examples\u00a0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/uruit.com\/blog\/product-led-growth-practical-guide\/#SurveyMonkey\" title=\"SurveyMonkey\">SurveyMonkey<\/a><ul class=\"ez-toc-list-level-4\"><li class=\"ez-toc-heading-level-4\"><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/uruit.com\/blog\/product-led-growth-practical-guide\/#Calendly\" title=\"Calendly\">Calendly<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-4\"><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/uruit.com\/blog\/product-led-growth-practical-guide\/#Slack\" title=\"Slack\">Slack<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-4\"><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/uruit.com\/blog\/product-led-growth-practical-guide\/#Productboard\" title=\"Productboard\">Productboard<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-4\"><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/uruit.com\/blog\/product-led-growth-practical-guide\/#Dropbox\" title=\"Dropbox\">Dropbox<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-4\"><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/uruit.com\/blog\/product-led-growth-practical-guide\/#i\" title=\"\u00a0\">\u00a0<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/uruit.com\/blog\/product-led-growth-practical-guide\/#Becoming_a_product-led_company\" title=\"Becoming a product-led company\u00a0\">Becoming a product-led company\u00a0<\/a><ul class=\"ez-toc-list-level-4\"><li class=\"ez-toc-heading-level-4\"><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/uruit.com\/blog\/product-led-growth-practical-guide\/#Understand_your_value\" title=\" Understand your value\"> Understand your value<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-4\"><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/uruit.com\/blog\/product-led-growth-practical-guide\/#Communicate_the_value_of_your_product\" title=\" Communicate the value of your product\"> Communicate the value of your product<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-4\"><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/uruit.com\/blog\/product-led-growth-practical-guide\/#Deliver_on_what_you_promise\" title=\" Deliver on what you promise\"> Deliver on what you promise<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-4\"><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/uruit.com\/blog\/product-led-growth-practical-guide\/#Minimize_friction\" title=\" Minimize friction\"> Minimize friction<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/uruit.com\/blog\/product-led-growth-practical-guide\/#The_future_is_product-led_growth\" title=\"The future is product-led growth\u00a0\">The future is product-led growth\u00a0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/uruit.com\/blog\/product-led-growth-practical-guide\/#How_Uruit_can_help_facilitate_the_onboarding_process\" title=\"How Uruit can help facilitate the onboarding process\u00a0\">How Uruit can help facilitate the onboarding process\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Practical_Guide_for_Digital_Product_Managers\"><\/span>Practical Guide for Digital Product\u00a0 Managers<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><span data-contrast=\"auto\">It\u2019s been over ten years since software went cloud-based. Digital experiences are now in peoples\u2019 pockets with smartphones being as ubiquitous as internet access itself. The market is now flooded with B2B and consumer products that meet just about every need you can think of. Last year\u2019s most impressive product experience is no longer exciting, it\u2019s expected.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">All this serves to make this new shift bigger than any that has come before \u2013 it\u2019s essentially a change in both market supply and consumer demand. The shift toward consumer-grade UX in digital products is being led by tech-savvy customers who demand software be more intuitive, more beautiful, more affordable, and more powerful than anything they\u2019ve used before. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Furthermore, consumers want to self-educate. Buyers want to buy through a website or an app rather than a salesperson and they expect personalization to come packaged. The cherry on the cake? Users crave immediate gratification and will rapidly give up on products that don\u2019t fit the bill. This means they usually expect to find value in no more than three steps.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Now, for the most part, the market is meeting the challenge of these consumer demands. It\u2019s quicker and easier than ever to found a business \u2013 and more businesses mean more competition. People have ready access to an ever-expanding list of products that can meet their expectations. The result? A severe lack of user patience for shoddy, legacy software. Users are more willing than ever before to toss products that fail to meet their expectations.<\/span><\/p>\n<p><span data-contrast=\"auto\">What does all this mean for the future of products?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The truth is, a seamless customer experience was always crucial to the success of a product. Once upon a time, that experience was covered by sales. If a consumer wanted to buy a new product, they interacted with a salesperson. But that time is over. People don\u2019t want to deal with sales or marketing anymore \u2013 not when they could be experiencing the product they\u2019re buying first-hand.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">To stay ahead of the game and keep up with the market, companies have to overhaul their sales, marketing, and service strategies. They must fundamentally restrategize and change the roles of their customer-facing teams. They must also up their service design approach to help their business polish their end product.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The truth is, marketing-led and sales-led growth have had their time in the spotlight. This isn\u2019t to say they\u2019re obsolete \u2013 SaaS companies that are newly emerging will likely still use a mixed strategy as they get on their feet. Once they do have a solid market position, however, product-led growth is going to be the star of the show.<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"What_is_product-led_growth\"><\/span><span data-contrast=\"auto\">What is product-led growth?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">Product-led growth is a go-to-market strategy that involves using your product as the primary vehicle to acquire, expand, nurture, and retain customers.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">To understand more about how this is possible, you must first learn about the sales-led strategy. A sales-led company\u2019s whole goal is to transport a buyer from point A to point B in a traditional sales cycle. The customer\u2019s first interaction with a sales-led company is typically a salesperson who acts as a guide, nurturing prospects through to a purchase.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A product-led company flips this traditional sales model on its head by essentially handing the buyer the \u201ckeys\u201d to the product. In this respect, it\u2019s not the salesperson nurturing the potential buyer, but the product itself. By giving buyers access to the product from the get-go, product-led companies are able to help leads experience meaningful outcomes while interacting with it. This, in turn, builds customer loyalty and naturally pushes leads to become paying customers.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Product-led_growth_as_a_go-to-market_strategy\"><\/span><span data-contrast=\"auto\">Product-led growth as a go-to-market strategy<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">Before we dive into the meat of this topic, it\u2019s important to note that not all businesses will be at a phase in their lifecycle to get the most out of product-led growth. You need to have a clear understanding of your core market strategy (whether you\u2019re dominant, disruptive, or differentiated), industry conditions, and selling strategy. Using this knowledge, you\u2019ll then be able to decide how product-led growth can best benefit your business.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Product-led growth changes your business\u2019s go-to-market strategy by putting your product at the fore. Similar to other go-to-market strategies, product-led growth is a business-wide plan of action that impacts how marketing, sales, engineering, CS, and product teams calculate success and inform growth.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Effective go-to-market strategies will have answers to the following:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Who is buying the product?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Where do they find out about the product?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Why are they purchasing the product?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">How are they purchasing the product?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559739&quot;:200,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Product-led growth answers these go-to-market questions as follows:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Who is buying the product? <\/span><\/b><span data-contrast=\"auto\">With a product-led growth approach, you\u2019re selling to users rather than buyers.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Where do they find out about the product? <\/span><\/b><span data-contrast=\"auto\">Product-led growth relies on word-of-mouth and virality as opposed to traditional marketing strategies. In essence, satisfied users will happily share your product with coworkers and friends.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Why are they purchasing the product? <\/span><\/b><span data-contrast=\"auto\">Your product ought to deliver more value, be more trustworthy, and deliver a better UX than that of your competitors.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">How are they purchasing the product? <\/span><\/b><span data-contrast=\"auto\">Product-led growth means users will become buyers within the product itself or after experiencing the product first-hand.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559739&quot;:200,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Product-led businesses typically rely on a free trial or freemium revenue model. This allows users to use and experience your product without the need for a marketing or sales middleman. This strategy opens up the top of your sales funnel to a massive number of potential buyers far earlier in their journey. However, it also means your product has to be both valuable and able to prove that value efficiently in order to convert users to paying customers.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In a free trial or freemium model, you\u2019re essentially selling to users rather than the organizational higher-ups. Product-led growth is a bottom-up attack that directly addresses the needs of your end-users.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Free trial and freemium revenue models can take on many faces.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The free trial model is the more straightforward of the two. Essentially, users can access the full product experience for a specifically limited time or up to a certain usage capacity.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Freemium, on the other hand, involves allowing the user to continue to interact with the product indefinitely with specific restrictions. The three most common types of freemium are:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"4\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Reduced features <\/span><\/b><span data-contrast=\"auto\">Wherein extra functionalities or features require an upgrade to a paid plan.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"4\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Reduced capacity or usage <\/span><\/b><span data-contrast=\"auto\">Wherein storage limits, data quotas, etc are used to restrict usage.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"4\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Reduced support <\/span><\/b><span data-contrast=\"auto\">\u200dWherein access to customer service or support docs are offered on a tiered basis.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559739&quot;:200,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">A fair few product-led companies employ a combination of these three types. Some freemium plans might offer reduced support and bandwidth, for instance.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Regardless of the type of freemium or free trial plan, the end goal is consistent: to get users to sign up for your product and allow them to experience its inherent value for themselves.<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Why_is_product-led_growth_important\"><\/span><span data-contrast=\"auto\">Why is product-led growth important?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">Product-led growth is fast becoming the dominant growth model in the digital sphere and for good reason: by leading with the product, product-led businesses frequently benefit from higher revenue per employee, lower customer acquisition costs, and shorter sales cycles.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Product-led growth isn\u2019t just a disruption of how digital businesses sell their wares, it\u2019s essential for the survival of digital businesses as a whole.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">There are three major factors that threaten digital businesses in today\u2019s market:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"5\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Growth is becoming more expensive<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"5\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Users prefer to self-educate<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"5\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Product experience is now essential<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559739&quot;:200,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">Let\u2019s take a look at these points in depth.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ol>\n<li aria-level=\"3\">\n<h4><span class=\"ez-toc-section\" id=\"Growth_is_becoming_more_expensive\"><\/span><span data-contrast=\"none\"> Growth is becoming more expensive<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">It\u2019s never been cheaper to build a digital company, however, because the barrier to entry is so low, the market is incredibly competitive. As a result, it\u2019s becoming more and more expensive to acquire customers.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Running ads on platforms like Facebook, Instagram, and Twitter is becoming steadily more expensive as demand for them increases. This makes reaching new customers particularly tricky for businesses without a lot of marketing capital.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">At the end of the day, growing your business under a sales-led model is becoming less and less cost-effective.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ol start=\"2\">\n<li aria-level=\"3\">\n<h4><span class=\"ez-toc-section\" id=\"Users_prefer_to_self-educate\"><\/span><span data-contrast=\"none\"> Users prefer to self-educate<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">Would you prefer to use a piece of software before purchasing it? Or would you rather endure a lengthy sales process to determine if it\u2019s a good fit? You\u2019re in the majority if you chose the former option.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Today\u2019s users want to see and experience a product for themselves before they jump into purchasing it. This makes freemium and free trial models particularly lucrative in the modern digital market.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ol start=\"3\">\n<li aria-level=\"3\">\n<h4><span class=\"ez-toc-section\" id=\"Product_experience_is_now_essential\"><\/span><span data-contrast=\"none\"> Product experience is now essential<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">In the product-led growth model, the complete onboarding and upgrade experience ought to be handled by the product itself. Anything that requires human intervention is likely to alienate modern users and create friction in your sales process. The product experience \u2013 that is, the product handling the heavy lifting \u2013 is now essential.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"The_benefits_of_product-led_growth\"><\/span><span data-contrast=\"auto\">The benefits of product-led growth<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">Product-led growth is the future of the digital industry. Here are a few of the main benefits to be had by switching to a product-led growth model.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ol>\n<li aria-level=\"3\">\n<h4><span class=\"ez-toc-section\" id=\"Fast_and_global_growth\"><\/span><span data-contrast=\"none\"> Fast and global growth<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">Product-led businesses grow more rapidly thanks to a wider top-of-funnel and faster global scale. Their virality also allows them to acquire users faster than traditional models, allowing for rapid adoption and global growth. Finally, you don\u2019t require dozens of sales representatives for every geographical location \u2013 a product-led growth approach opens your sales funnel to people at the early stages of their customer journey all around the world.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In saying that, it\u2019s essential that your business know it&#8217;s market strategy back-to-front in order to push people into the top of the sales funnel. Is your company dominant, differentiated, or disruptive? The answer will dictate how you approach product-led growth.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ol start=\"2\">\n<li aria-level=\"3\">\n<h4><span class=\"ez-toc-section\" id=\"Low_customer_acquisition_costs\"><\/span><span data-contrast=\"none\"> Low customer acquisition costs<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">The goal of any digital business is to get its customer acquisition cost to zero. This generally happens when you go from one user to thousands (or millions) of users. The maintenance of your product as well as the effort put into innovation for each user tends to zero out.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">With a product-led growth approach, your users onboard themselves with just a few clicks, allowing them to experience your product\u2019s value quicker. This means you\u2019re able to more easily convert free users into paying customers without investing in long sales and marketing campaigns. Gaining customers more rapidly also helps you zero out your customer acquisition cost faster.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ol start=\"3\">\n<li aria-level=\"3\">\n<h4><span class=\"ez-toc-section\" id=\"Better_user_experience_and_short_time-to-value\"><\/span><span data-contrast=\"none\"> Better user experience and short time-to-value<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">People today hate waiting for gratification. The product-led growth approach prioritizes delivering product value, ensuring users aren\u2019t kept waiting and their patience isn\u2019t tested. It also ensures the user experience is streamlined and solid, providing a strong foundation from which to grow your user base.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ol start=\"4\">\n<li aria-level=\"3\">\n<h4><span class=\"ez-toc-section\" id=\"Virality\"><\/span><span data-contrast=\"none\"> Virality<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">Product-led companies often experience a surge in the virality of their products. Because so many users can try your product for free, they\u2019re able to participate in word-of-mouth promotion of it. This is a boon for businesses that don\u2019t want to rely on traditional marketing methods.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Product-led_company_traits\"><\/span><span data-contrast=\"auto\">Product-led company traits<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">Before we look at some examples of product-led companies, we should first examine a few of their common traits. These include:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h4 aria-level=\"3\"><span class=\"ez-toc-section\" id=\"Virality-2\"><\/span><span data-contrast=\"none\">Virality<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span data-contrast=\"auto\">Product-led businesses grow by encouraging sharing within the product or by word-of-mouth. A good example of this is through link-sharing within meeting applications. Odds are you downloaded Zoom through a meeting invite \u2013 this is a classic example of a product-led growth model.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h4 aria-level=\"3\"><span class=\"ez-toc-section\" id=\"Frictionless_sign-up\"><\/span><span data-contrast=\"none\">Frictionless sign-up<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span data-contrast=\"auto\">Product-led growth businesses make it extremely simple to sign up for their product. Often this means a single sign-on or you having to only input minimal information during signup. The goal here is to make the process of signing up lightning-fast and frictionless so that you can start receiving value from the product as fast as possible.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h4 aria-level=\"3\"><span class=\"ez-toc-section\" id=\"Deliver_value_rapidly\"><\/span><span data-contrast=\"none\">Deliver value rapidly<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span data-contrast=\"auto\">Product-led growth businesses deliver value to their customers as fast as possible. There are a number of ways to do this such as through personalization, AI implementation, or gratification practices like service, support, or innovation.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This characteristic is particularly important as most product-led growth businesses rely on social media to grow their customer base. The faster they deliver value, the more chance the new user shares the initial post, creating a viral loop.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h4 aria-level=\"3\"><span class=\"ez-toc-section\" id=\"Value_before_money\"><\/span><span data-contrast=\"none\">Value before money<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span data-contrast=\"auto\">Most product-led growth businesses have a freemium or free trial business model. This ensures users are able to get value from the product before they invest any money. Users are far more open to paying for a product once they know exactly how they can benefit from it. Furthermore, they\u2019ll be more likely to share the product with colleagues and friends as well.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h4 aria-level=\"3\"><span class=\"ez-toc-section\" id=\"End-user_focus\"><\/span><span data-contrast=\"none\">End-user focus<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span data-contrast=\"auto\">Product-led growth businesses take a flipped approach to growing their userbase. This is called a bottom-up selling strategy. The customer isn\u2019t the key stakeholder, but rather the end-user. By switching the focus to the user with a problem that requires solving, product-led growth businesses are able to grow far more rapidly. A user is far more likely to tell others about a new product that solved their file-sharing problems than one that simply increases ROI.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The strategy is simple: you create a product that can be adopted in minutes by anyone \u2013 a practice that works perfectly with freemium or free trial approaches.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Product-led_company_examples\"><\/span><span data-contrast=\"auto\">Product-led company examples<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">Now you know some of the traits product-led growth businesses have in common, let\u2019s take a look at some real-world examples of product-led growth in action.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"3\"><a href=\"https:\/\/www.surveymonkey.com\/\" class=\"external\" rel=\"nofollow\"><span data-contrast=\"none\">SurveyMonkey<\/span><\/a><\/h3>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-10987\" src=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/04\/Blog-images.png\" alt=\"survey monkey\" width=\"800\" height=\"200\" srcset=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/04\/Blog-images.png 800w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/04\/Blog-images-300x75.png 300w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/04\/Blog-images-768x192.png 768w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/04\/Blog-images-750x188.png 750w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/04\/Blog-images-20x5.png 20w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span data-contrast=\"auto\">As the leader in web-based surveys, SurveyMonkey is primed to employ the product-led growth model. As a quick example:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Let\u2019s say you\u2019re an entrepreneur who wants to know how your user base feels about a new feature you\u2019ve just rolled out. A great way to solve your problem is with a SurveyMonkey web survey.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">You send your finished survey to your userbase. A few of them may have used SurveyMonkey in the past, a few of them may not have. Some of your users may not have even known SurveyMonkey exists.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Nevertheless, your users have feedback for your business so they all click through to take the survey you sent them. From there, they see that the page is powered by SurveyMonkey. They\u2019ve now been exposed to SurveyMonkey as a brand.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">More importantly, because they used SurveyMonkey\u2019s product to fill in their feedback, they\u2019re now users. SurveyMonkey essentially expanded its user base through no sales effort of its own.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This viral method of user acquisition is one of the main benefits of a product-led growth model.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h4 aria-level=\"3\"><a href=\"https:\/\/calendly.com\/\" class=\"external\" rel=\"nofollow\"><span data-contrast=\"none\">Calendly<\/span><\/a><\/h4>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-10988\" src=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/04\/Blog-images.jpg\" alt=\"calendly\" width=\"800\" height=\"200\" srcset=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/04\/Blog-images.jpg 800w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/04\/Blog-images-300x75.jpg 300w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/04\/Blog-images-768x192.jpg 768w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/04\/Blog-images-750x188.jpg 750w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/04\/Blog-images-20x5.jpg 20w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span data-contrast=\"auto\">Calendly has a similar product-led growth strategy to SurveyMonkey in that it\u2019s inherently viral in nature. The product was developed in response to a genuine problem for many users \u2013 the back-and-forth chaos of meeting scheduling. This alone gives Calendly the perfect foundation from which to build a product-led growth strategy, but what about the product makes it viral?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Simple: Calendly can\u2019t function with only one user. It requires that a single user send a Calendly link to another user wherein they both schedule a meeting. This means both parties receive the value offered through the use of Calendly as a product.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Every time a user schedules a meeting with Calendly, they\u2019re both making use of and promoting Calendly as a product. This makes the product inherently viral and a great example of product-led growth.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h4 aria-level=\"3\"><a href=\"https:\/\/slack.com\/\" class=\"external\" rel=\"nofollow\"><span data-contrast=\"none\">Slack<\/span><\/a><\/h4>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-10989\" src=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/04\/Blog-images-1.jpg\" alt=\"slack product-led\" width=\"800\" height=\"200\" srcset=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/04\/Blog-images-1.jpg 800w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/04\/Blog-images-1-300x75.jpg 300w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/04\/Blog-images-1-768x192.jpg 768w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/04\/Blog-images-1-750x188.jpg 750w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/04\/Blog-images-1-20x5.jpg 20w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span data-contrast=\"auto\">Slack relies on a slightly different method of product-led growth than our previous two examples. SurveyMonkey and Calendly encourage users to collaborate outside their organizations and teams. Slack, on the other hand, pushes users to collaborate within their organization.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">As more users in an organization use Slack, the more value the group as a whole receives. This is what\u2019s known as the \u201cnetwork effect\u201d. This phenomenon allows products like Slack to grow fast once they infiltrate an organization.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">All it takes is one user of the product to convince another to download it. Once the value in the product is apparent, the users do the hard yards of convincing others in their organization to download it as well. The end result is Slack gaining many users with only the resources required to acquire one.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h4 aria-level=\"3\"><a href=\"https:\/\/www.productboard.com\/\" class=\"external\" rel=\"nofollow\"><span data-contrast=\"none\">Productboard<\/span><\/a><\/h4>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-10990\" src=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/04\/Blog-images-2.jpg\" alt=\"productboard product led\" width=\"800\" height=\"200\" srcset=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/04\/Blog-images-2.jpg 800w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/04\/Blog-images-2-300x75.jpg 300w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/04\/Blog-images-2-768x192.jpg 768w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/04\/Blog-images-2-750x188.jpg 750w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/04\/Blog-images-2-20x5.jpg 20w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span data-contrast=\"auto\">Product-led growth strategies are inherently about products that can grow independently. As the theory goes: if your product solves a pressing problem then customers will find value in it and tell others about it.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Productboard is a platform that helps product managers achieve key product management goals. It helps them gather and process user insights, establish a product strategy, create a roadmap, earn buy-in from the business, and increase transparency in the product management process.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">At its core, Productboard understands and addresses the needs of its customers. This drives users to engage in word-of-mouth promotion within the product management community. This word-of-mouth promotion is essential for acquiring new users.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Productboard also encourages collaboration. Its product portals give both stakeholders and users a space to gather and engage with the product development method. This ability to share Productboard\u2019s value as a product with users outside of their customer base gives Productboard valuable exposure and, done enough, it can create a loop of viral adoption for the product.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h4 aria-level=\"3\"><a href=\"https:\/\/www.dropbox.com\/\" class=\"external\" rel=\"nofollow\"><span data-contrast=\"none\">Dropbox<\/span><\/a><\/h4>\n<h4 aria-level=\"3\"><span class=\"ez-toc-section\" id=\"i\"><\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-10991\" src=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/04\/Blog-images-3.jpg\" alt=\"dropbox product led\" width=\"800\" height=\"200\" srcset=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/04\/Blog-images-3.jpg 800w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/04\/Blog-images-3-300x75.jpg 300w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/04\/Blog-images-3-768x192.jpg 768w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/04\/Blog-images-3-750x188.jpg 750w, https:\/\/uruit.com\/blog\/wp-content\/uploads\/2022\/04\/Blog-images-3-20x5.jpg 20w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span data-contrast=\"auto\">Dropbox meets its user needs with a straightforward, easy-to-use product, backing everything up with features that drive sharing and collaboration. All it takes is one user to share a file with another person. That non-user opens the link and, just like that, they\u2019re now a Dropbox user.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Dropbox also capitalizes on features like referral bonuses and shared folders \u2013 both elements that have inherent virality. The business\u2019s referral program grants users extra storage for each new customer they encourage onto the platform. This results in existing users being happy with their free storage and new users being satisfied that Dropbox addresses their pain points.<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Becoming_a_product-led_company\"><\/span><span data-contrast=\"auto\">Becoming a product-led company<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">Becoming a product-led company isn\u2019t an easy feat. It requires dedication and a clear plan of action. The following steps focus on three main areas you need to develop a strong product-led foundation:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Understand your value<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Communicate the value of your product<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Deliver on what you promise<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Minimize friction<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Let\u2019s dive in.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ol>\n<li aria-level=\"3\">\n<h4><span class=\"ez-toc-section\" id=\"Understand_your_value\"><\/span><span data-contrast=\"none\"> Understand your value<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">A lot of tech companies focus too much on the features of their product rather than understanding the driving force behind why people purchase. This results in bland headlines like, \u201cWe create file-sharing software for online use\u201d. Sure, we now know what this company sells, but why should we choose this business over their competitors? This copy makes the assumption that its readers know the problem that file-sharing software solves.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">To develop an effective product-led company, you must understand the three main factors that motivate users to purchase your product.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"6\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Functional outcome: the main task the user wants to achieve.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"6\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Emotional outcome: how users want to feel after executing the main functional outcome.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"6\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Social outcome: how users want to be perceived when using your product.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559739&quot;:200,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">The more you understand what your user wants, the simpler it will be for you to communicate value to them and, subsequently, deliver on your promises.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ol start=\"2\">\n<li aria-level=\"3\">\n<h4><span class=\"ez-toc-section\" id=\"Communicate_the_value_of_your_product\"><\/span><span data-contrast=\"none\"> Communicate the value of your product<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">Effectively communicating the value of your product is an essential step in the journey to product-led growth. Sales-led businesses tend to squirrel their pricing away, requesting that potential customers ask the price. Product-led businesses go out of their way to eliminate this buyer friction with clear, concise pricing on their starter plans.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This characteristic often means businesses must overhaul their pricing page as they switch to offering freemium or free trial products. There\u2019s no use being coy about your pricing as a product-led company. You\u2019ll just end up gumming up your signup process and causing unnecessary friction.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In a product-led company, your customer acquisition and revenue are partnered. This is different from a sales-led company where the customer acquisition and revenue are kept separate. In order to succeed as a product-led company, you must marry your customer acquisition and your revenue by ensuring your pricing model is as clear and concise as possible.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ol start=\"3\">\n<li aria-level=\"3\">\n<h4><span class=\"ez-toc-section\" id=\"Deliver_on_what_you_promise\"><\/span><span data-contrast=\"none\"> Deliver on what you promise<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">When selling software, what you promise in your sales and marketing is its perceived value. What you end up delivering in your product is the experienced value. You must ensure your perceived value aligns well with your product\u2019s experienced value.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">When the perceived and experienced value is aligned, everyone\u2019s happy. What your users signed up for does exactly what they envisioned. Unfortunately, many businesses struggle with over-promising and under-delivering.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This is one of the main reasons why product-led companies are so successful. Users want to try the product before they buy it \u2013 essentially experiencing your value proposition. Provided you keep your word, this is an excellent way to garner trust and sell your product. However, if you trip up when delivering, your customer will experience a hefty value gap.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The larger your value gap, the more your sales funnel will leak. You\u2019ll see customers sign onto your product but never come back to it. Closing your value gap is the single most important task on your list when it comes to switching to a product-led model.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ol start=\"4\">\n<li aria-level=\"3\">\n<h4><span class=\"ez-toc-section\" id=\"Minimize_friction\"><\/span><span data-contrast=\"none\"> Minimize friction<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">Friction is the enemy of product-led growth. Think of it as potholes in the journey your user takes to become a customer. Some examples of potential friction areas include:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">An overly complicated signup process<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">A lack of onboarding process or effective activation training<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Asking users to do too much too soon<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Including too many unnecessary steps in the UX<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559739&quot;:200,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">To help you identify any points of potential friction, you need to develop a killer customer team. They\u2019ll be able to use analytics tools to help discern these friction points in the behavioral patterns of your users.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">If you don\u2019t identify your friction points early you risk limiting your product\u2019s growth.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"The_future_is_product-led_growth\"><\/span><span data-contrast=\"auto\">The future is product-led growth<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">Product-led growth is essential for businesses looking to stay relevant in today\u2019s modern digital sphere. In a world where consumers demand products that meet their specific needs and expectations, a product-led approach allows companies to remain nimble and agile, able to funnel their efforts into quality products that practically sell themselves.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A product-led growth approach also ensures business teams are able to come together to work toward a common goal: growth. By breaking down the silos between departments, a product-led company is able to offer its products more holistically with all hands on deck.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">At the end of the day, sales-led and marketing-led growth strategies have had their time in the sun. The future is product-led and it\u2019s one in which businesses will be able to better meet the wants and needs of their users in a more effective manner.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"How_Uruit_can_help_facilitate_the_onboarding_process\"><\/span><span data-contrast=\"auto\">How Uruit can help facilitate the onboarding process<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">We at Uruit are hard at work honing our product cycle that takes into account not only our clients\u2019 product strategies and build &amp; ship processes, but also their launch goals and go-to-market strategies. We\u2019re also adding a growth and optimization stage that pushes us to keep growing, discovering, and testing the product to better meet the needs of our clients and their users.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><a href=\"https:\/\/uruit.com\/contact\/\">Get in touch today<\/a> to see how Uruit can help your business get the most out of your onboarding process.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Contents Practical Guide for Digital Product\u00a0 ManagersWhat is product-led growth?\u00a0Product-led growth as a go-to-market strategy\u00a0Why is product-led growth important?\u00a0 Growth is becoming more expensive Users prefer to self-educate Product experience&#8230;<\/p>\n","protected":false},"author":48,"featured_media":10996,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[280],"tags":[],"_links":{"self":[{"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/posts\/10985"}],"collection":[{"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/users\/48"}],"replies":[{"embeddable":true,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/comments?post=10985"}],"version-history":[{"count":5,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/posts\/10985\/revisions"}],"predecessor-version":[{"id":11190,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/posts\/10985\/revisions\/11190"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/media\/10996"}],"wp:attachment":[{"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/media?parent=10985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/categories?post=10985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/tags?post=10985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}