{"id":9877,"date":"2020-07-07T18:31:59","date_gmt":"2020-07-07T21:31:59","guid":{"rendered":"https:\/\/uruit.com\/blog\/?p=9877"},"modified":"2023-06-01T01:05:10","modified_gmt":"2023-06-01T04:05:10","slug":"software-product-design","status":"publish","type":"post","link":"https:\/\/uruit.com\/blog\/software-product-design\/","title":{"rendered":"Why and How you Should Integrate UX in Product Development"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy counter-decimal ez-toc-grey\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-1\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/uruit.com\/blog\/software-product-design\/#Why_and_How_you_Should_Integrate_UX_in_Product_Development\" title=\"Why and How you Should Integrate UX in Product Development\">Why and How you Should Integrate UX in Product Development<\/a><ul class=\"ez-toc-list-level-2\"><li class=\"ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/uruit.com\/blog\/software-product-design\/#7_Tactics_To_Incorporate_UX_to_your_SaaS_Product_Design_and_Development\" title=\"7 Tactics To Incorporate UX to your SaaS Product Design and Development\">7 Tactics To Incorporate UX to your SaaS Product Design and Development<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/uruit.com\/blog\/software-product-design\/#1_Understand_user_needs\" title=\"1. Understand user needs\">1. Understand user needs<\/a><ul class=\"ez-toc-list-level-4\"><li class=\"ez-toc-heading-level-4\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/uruit.com\/blog\/software-product-design\/#UX_Designers_are_essential_for_this_process\" title=\"UX Designers are essential for this process. \">UX Designers are essential for this process. <\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/uruit.com\/blog\/software-product-design\/#2_Build_an_effective_onboarding_process\" title=\"2. Build an effective onboarding process\">2. Build an effective onboarding process<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/uruit.com\/blog\/software-product-design\/#3_Encourage_frequent_team_communication\" title=\"3. Encourage frequent team communication\">3. Encourage frequent team communication<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/uruit.com\/blog\/software-product-design\/#4_Use_education_to_engage_users\" title=\"4. Use education to engage users\">4. Use education to engage users<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/uruit.com\/blog\/software-product-design\/#5_Harness_the_power_of_customer_success\" title=\"5. Harness the power of customer success\u00a0\">5. Harness the power of customer success\u00a0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/uruit.com\/blog\/software-product-design\/#6_Collect_user_feedback\" title=\"6. Collect user feedback\">6. Collect user feedback<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/uruit.com\/blog\/software-product-design\/#7_Measure_user_engagement\" title=\"7. Measure user engagement\">7. Measure user engagement<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/uruit.com\/blog\/software-product-design\/#5_Benefits_of_Working_With_A_User-Centric_Team\" title=\"5 Benefits of Working With A User-Centric Team\">5 Benefits of Working With A User-Centric Team<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/uruit.com\/blog\/software-product-design\/#Next_step\" title=\"Next step\">Next step<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Why_and_How_you_Should_Integrate_UX_in_Product_Development\"><\/span><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Why and How you Should Integrate UX in Product Development&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:15231,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16777215},&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;9&quot;:0,&quot;11&quot;:3,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:11}\">Why and How you Should Integrate UX in Product Development<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><strong>A successful product is the one customers love to use. <\/strong><span style=\"font-weight: 400;\">Building a product without having customers\u2019 needs and preferences in mind is like throwing money out of the window. You\u2019ll end up with a product you love, but no one finds it useful.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ignoring users is the fastest way to fail. This is why SaaS companies must feel the pulse of the users and understand what they expect from the product.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customer experience is the new battlefield. Today\u2019s customers are comparing you to the best experiences they\u2019ve ever had, constantly raising the bar around expectations. If you fail to deliver an engaging product experience, customers won\u2019t hesitate to replace you with your competitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s easier than ever to build a product and get early traction. However, in this hyper-competitive SaaS industry, staying relevant is hard.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to G2 Research Hub, <\/span><a href=\"https:\/\/research.g2.com\/insights\/saas-spend-management-during-crisis\" class=\"broken_link external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">73% of organizations<\/span><\/a><span style=\"font-weight: 400;\"> indicated that nearly all their apps will be SaaS by 2021.What\u2019s more: The SaaS market hit $141 billion in 2019, and <\/span><a href=\"https:\/\/99firms.com\/blog\/saas-statistics\/#gref\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">in 2020 is expected to hit $157 billion<\/span><\/a><span style=\"font-weight: 400;\">. Back in 2014, the industry size was $63.19 billion, which means that the market has more than <\/span><i><span style=\"font-weight: 400;\">doubled<\/span><\/i><span style=\"font-weight: 400;\"> in just six years.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So the question is:<\/span><\/p>\n<div class=\"tweet-box ctt-box-design-4 \">\n\t\t\t\t<a href=\"http:\/\/ctt.ec\/wb0Re\" target=\"_blank\"  class=\"external\" rel=\"nofollow\">\n\t\t\t\t<p class=\"ctt-font-original\">In a market where competition is fierce, what can SaaS companies do to retain users?<\/p>\n\t\t\t\t<div class=\"click-to-tweet\"><i><\/i><span class=\"cta-pr\">Click To Tweet<\/span><\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n<p><span style=\"font-weight: 400;\">Many SaaS companies underestimate the power of retaining users, and they focus too much on acquiring new users. According to Invespcro, <\/span><a href=\"https:\/\/www.invespcro.com\/blog\/saas-customer-acquisition\/\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">for 89% of SaaS businesses<\/span><\/a><span style=\"font-weight: 400;\">, new customer acquisition is the top growth activity. However, it can cost <\/span><a href=\"https:\/\/www.invespcro.com\/blog\/customer-acquisition-retention\/\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">five times more to attract a new customer<\/span><\/a><span style=\"font-weight: 400;\"> than it does to retain an existing one. Plus, if you don\u2019t manage to keep your users, you\u2019ll fail to scale.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best way to retain users is to listen to them. <strong>Having tunnel vision and not gathering user feedback can be fatal for SaaS companies.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Always being under pressure to innovate and introduce new products faster can sometimes force companies to have an inside-out approach without even realizing it. As such, we often see products developed by engineers in a vacuum without taking into consideration what users actually want.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other businesses base their decisions on what founders believe users want, instead of genuinely listening to the users. A founder develops an idea and starts a company. As the originator of the idea, the founder tends to attach to the product and is involved in every detail of the process, thus getting stuck in <\/span><a href=\"https:\/\/techcrunch.com\/2013\/08\/10\/why-founders-fail-the-product-ceo-paradox\/\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">the Product CEO Paradox<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>So instead of relying on users\u2019 feedback, founders rely on their beliefs.<\/strong> This can be a double-edged sword. On one hand, they build a product that doesn\u2019t fit users\u2019 expectations, and on the other hand, they\u2019re so involved in micromanaging that they put the CEO role aside.\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to CBInsights, not paying enough attention to customers is <\/span><a href=\"https:\/\/www.cbinsights.com\/research\/startup-failure-reasons-top\/\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">one of the top 20 reasons startups fail<\/span><\/a><span style=\"font-weight: 400;\">. If you want your SaaS business to succeed, make sure to avoid the Product CEO Paradox and adopt a customer-centric approach in developing new product features. Data from Microsoft shows that <\/span><a href=\"http:\/\/info.microsoft.com\/rs\/157-GQE-382\/images\/EN-CNTNT-Report-DynService-2017-global-state-customer-service-en-au.pdf\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">77% of customers<\/span><\/a><span style=\"font-weight: 400;\"> have a more favorable view of brands that ask for and accept customer feedback.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t put your product on a pedestal. Keep customers front-of-mind and ask them the following questions:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What problem are your users trying to solve?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What product features are most important to them?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What solutions did they use in the past, and why they didn\u2019t work?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Understanding and building upon your customer knowledge will help improve your SaaS product in the long run.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Tactics_To_Incorporate_UX_to_your_SaaS_Product_Design_and_Development\"><\/span><span style=\"font-weight: 400;\">7 Tactics To Incorporate UX to your SaaS Product Design and Development<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that we\u2019ve talked about the importance of customer-centricity, let\u2019s go through seven tactics that\u2019ll help you create an outside-in approach to your SaaS product development.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Understand_user_needs\"><\/span><span style=\"font-weight: 400;\">1. Understand user needs<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" class=\"size-full wp-image-9887\" src=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2020\/06\/UserNeeds.gif\" alt=\"\" width=\"1920\" height=\"1080\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Understanding user behavior is the foundation of building a product that users love.<\/strong> If you\u2019re willing to go down this path, you have to know that understanding users requires empathy. Put yourself in their shoes; think about their needs, problems, and challenges. It\u2019s not enough to know who your users are. Instead, you want to dive deeper to get insights that\u2019ll help you deliver the most effective user experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The process of creative problem solving based on understanding users and challenging assumptions to design innovative solutions it\u2019s called <\/span><b>design thinking<\/b><span style=\"font-weight: 400;\">. This framework can be broken down into five stages:\u00a0<\/span><\/p>\n<p><b>1. Empathize<\/b><span style=\"font-weight: 400;\">\u2014The first step of the design thinking process requires defining the challenge and understanding of users\u2019 needs. To do so, you have to empathize with them and get a clear picture of who your end users are and what challenges they face. Depending on whether you\u2019re building a product from scratch or you already have an existing product, some techniques can help you get the most out of this step. When it comes to new products, you can discover who your users are, using tools like questionnaires, <\/span><a href=\"https:\/\/www.nngroup.com\/articles\/user-interviews\/\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">user interviews<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/www.nngroup.com\/articles\/focus-groups\/\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">focus groups<\/span><\/a><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">. On the other hand, for existing products, besides these tools, you can also rely on metrics and feedback from existing users, and even organize user testing sessions.<\/span><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/jy-QGuWE7PQ\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/span><\/span><\/p>\n<p><b>2. Define<\/b><span style=\"font-weight: 400;\">\u2014In the second stage of the design thinking process, you should organize the information gathered in the first stage, analyze the observations, and create hypotheses. During this step, using tools like customer journey maps and <\/span><a href=\"https:\/\/www.interaction-design.org\/literature\/article\/personas-why-and-how-you-should-use-them\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">user personas<\/span><\/a><span style=\"font-weight: 400;\"> can help you define the core problems in a customer-centric manner. One interesting concept that can help you scrape personas and identify what is that customers need from your product is the <\/span><a href=\"https:\/\/uxdesign.cc\/8-things-to-use-in-jobs-to-be-done-framework-for-product-development-4ae7c6f3c30b\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Jobs-To-Be-Done (JTBD) framework<\/span><\/a><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">. The essence of this approach is that customers are not buying products just for the sake of buying. They expect that the product will solve their needs. So, they \u201chire\u201d the product to get the job done. There are two types of JTBD. The main job, or the task that customers want to achieve with your solution, and related jobs, that customers want to achieve together with the main job. On top of this, for every \u201cjob\u201d your customers expect to get done using your solutions, there are functional and emotional aspects. The functional aspects are connected to the objective customer requirements, and the emotional aspects are related to subjective customer perception.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>3. I<\/strong><\/span><b>deate<\/b><span style=\"font-weight: 400;\">\u2014This is the phase when it\u2019s time to challenge assumptions and create ideas. Since you have clarity about your users and their needs, it\u2019s time to use that knowledge and think out-of-the-box. Look at the problem from different perspectives and identify alternatives and innovative solutions. At this point, you should focus on generating ideas by using tools such as brainstorming, <\/span><a href=\"https:\/\/experience.sap.com\/skillup\/collaborative-sketching-drawing-a-bridge-between-ideation-and-prototyping\/\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">collaborative sketching<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/www.interaction-design.org\/literature\/article\/learn-how-to-use-the-best-ideation-methods-worst-possible-idea\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">worst possible idea<\/span><\/a><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">.<\/span><\/span><\/span><\/p>\n<p><b>4. Prototype<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2014Now that you have all those ideas, it\u2019s time to create prototypes and validate the results from your ideation sessions. The two key things to have in mind while creating prototypes: they should be fast and inexpensive. The idea here is not to waste a ton of money, but to use prototypes to investigate the ideas gathered up to this point.<\/span><\/span><\/span><\/p>\n<p><b>5. Test<\/b><span style=\"font-weight: 400;\">\u2014The final step of the design thinking process is testing the prototypes with users to find out if they would use your solution and if they recognize the value in it. It\u2019s essential to test the prototypes with real users. This is an iterative process, so don\u2019t despair if the end result turns out to be more problems that need to be solved. Going back to previous stages to make refinements will eventually lead to creating a solution that offers real value for the users.\u00a0<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"UX_Designers_are_essential_for_this_process\"><\/span><span style=\"font-weight: 400;\">UX Designers are essential for this process. <\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Although User Experience concerns everyone on the team, <strong>designers play an important role in facilitating the user understanding phase because of their specific skills and knowledge.<\/strong> Other professionals in the team should look to them to get these discussions started.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another important thing that you\u2019ll learn during this process besides who your users are, and what are their needs, is the fact that you\u2019ll also get clarity on who is not your user. Being focused on a niche that sees true value in what you have to offer is essential for all the companies working in the SaaS market, as it\u2019s already saturated and highly competitive.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Build_an_effective_onboarding_process\"><\/span><span style=\"font-weight: 400;\">2. Build an effective onboarding process<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-9888\" src=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2020\/06\/Comp-1_00000.gif\" alt=\"\" width=\"1920\" height=\"1080\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Creating an onboarding process is a critical stage of the product development process. If you fail to make a good impression during onboarding, you may lose users\u2014and your previous efforts will be in vain. On the other hand, building an effective onboarding process will result in reduced churn rate, higher engagement, and eventually turning your users into brand advocates.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not sure what is the best way to approach the onboarding process? Here are some tips to get you started:<\/span><\/p>\n<ul>\n<li><b><b><b>Start simple, improve along the way<span style=\"font-weight: 400;\">\u2014Don\u2019t overcomplicate things. Launch your product with simple onboarding and make improvements based on your users\u2019 feedback. Don\u2019t overwhelm users with too much information. Start with basic information, and then expand on that when users get more engaged and start using more advanced features.<\/span><\/b><\/b><\/b><\/li>\n<li><b><b><b>Be creative when collecting information<span style=\"font-weight: 400;\">\u2014It\u2019s vital to know when and how to solicit information, especially one that is not specifically needed for the user&#8217;s task at hand.<\/span><\/b><\/b><\/b><\/li>\n<li><b><b>Get users hooked on your app<span style=\"font-weight: 400;\">\u2014The onboarding is all about demonstrating your solution before users decide to upgrade to a more complex plan. Using strategies to hook users early in the process will pay dividends in the long run. Here are some strategies that you can use during the onboarding process to demonstrate value to the users:<\/span><\/b><\/b>\n<ul>\n<li><b><b>Simplify the login<span style=\"font-weight: 400;\">\u2014By giving users the option to log in with social media or email accounts, you\u2019re making it easier for them to get started with your product faster, thus avoiding drop off.<\/span><\/b><\/b><\/li>\n<li><b><b>Offer freemium options<span style=\"font-weight: 400;\">\u2014This business model allows users basic services for free, but if they want to use more advanced features, they need to upgrade and pay. The logic behind this model is to attract users quickly and offer so much value that they want to upgrade and pay for premium features.<\/span><\/b><\/b><\/li>\n<li><b>Provide animated examples<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2014Another way to make it easier for users to visualize how the app\u2019s flow works and get them interested in your solution<\/span><\/span><\/li>\n<li><b>Suggest demos<\/b><span style=\"font-weight: 400;\">\u2014This is a great way to give users hands-on experience. By using a self-service product demo, you give users the idea of what it is like to use the solution. The product intelligence platform <\/span><a href=\"https:\/\/amplitude.com\/\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Amplitude has a great demo<\/span><\/a><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">, where users can explore different dashboards.<\/span><\/span><\/li>\n<li><b>Show parts of your final product<\/b><span style=\"font-weight: 400;\">\u2014This strategy lets users explore the solution before buying. Teasing them by revealing segments will help you build interest in your product.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">At this point, your team should be familiar with the concept of friction: <strong>It\u2019s anything that takes too long or requires too many actions from the user and ultimately causes drop off.<\/strong> In order to ask for something, you need to offer something in return and make sure users recognize its value. The more complex your information request is, the more valuable the reward should be.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To sum things up, during the onboarding process, it\u2019s essential to show the benefits your product offers and to do so in a creative way avoiding friction.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Encourage_frequent_team_communication\"><\/span><span style=\"font-weight: 400;\">3. Encourage frequent team communication<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-9891\" src=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2020\/06\/Communicate.gif\" alt=\"\" width=\"1920\" height=\"1080\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You can\u2019t understand users if you don\u2019t understand your team. Having a clear and transparent team communication and a collaborative environment is the foundation for growth. Developers, designers, and product managers have<\/span><span style=\"font-weight: 400;\"> different perspectives, so even though they have a common goal, often there is a misunderstanding. To overcome this common issue, encourage frequent and transparent team communication, led by a shared purpose.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some tips and best practices on how to foster teamwork and offer the best product experience:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Set up collaborative goals and KPIs that include different areas<\/b><span style=\"font-weight: 400;\">\u2014Keeping employees engaged is one of the biggest pain points for companies. According to Gallup, <\/span><a href=\"https:\/\/www.gallup.com\/workplace\/238079\/state-global-workplace-2017.aspx\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">only 15% of employees are engaged in the workplace<\/span><\/a><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">. One of the proven tactics for increasing employee engagement is a collaborative goal setting. In a nutshell, this is deciding on goals through a process of identifying, listening, prioritizing, and assessing data, while everyone is involved.<\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Try the vertical slicing approach<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2014The way you approach project planning, and software architecture can have a significant impact on the software development process. Each application has three layers:<\/span><\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Presentation layer &#8211; the user interface (UI), also known as front-end, or what users see;<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Business layer &#8211; the logic behind the application which contains the core functionality of the application;<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Data layer &#8211; the database\/data storage system and the data access layer.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/agileforall.com\/vertical-slices-and-scale\/\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">The concept of vertical slicing<\/span><\/a><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> means that the project work is divided into vertical slices so that each slide includes all the functionalities of a particular feature from the back-end to the front-end. The benefits of this end-to-end agile approach include adaptability to changes, quick feedback, and effective defect discovery and removal.<\/span><\/span><img loading=\"lazy\" class=\"aligncenter size-full wp-image-9878\" src=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2020\/06\/vertical-vs-horizontal-slices.png\" alt=\"\" width=\"700\" height=\"560\" \/><span style=\"font-weight: 400;\">To sum it all up, <\/span><a href=\"https:\/\/uruit.com\/blog\/designers-and-developers-collaboration\/\"><span style=\"font-weight: 400;\">the collaboration between designers and developers<\/span><\/a><span style=\"font-weight: 400;\"> generates a better product. Image: https:\/\/agileforall.com\/\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>Implement a dual-track agile methodology<\/b><span style=\"font-weight: 400;\">\u2014The essence of this agile development methodology lies in dividing daily activity into two tracks: <\/span><a href=\"https:\/\/www.productplan.com\/glossary\/dual-track-agile\/\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">discovery and delivery<\/span><\/a><span style=\"font-weight: 400;\">. The discovery track is focused on identifying problems, designing solutions, and testing prototypes. The delivery track works on turning those validated prototypes into actual products. The philosophy behind this approach is data-driven development and enabling quick iterations on a product. The end goal is to reduce release cycles, thus continuously providing value to your users.\u00a0<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"4_Use_education_to_engage_users\"><\/span><span style=\"font-weight: 400;\">4. Use education to engage users<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-9893\" src=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2020\/06\/EngageUsers.gif\" alt=\"\" width=\"1920\" height=\"1080\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If users don\u2019t understand the real value of your product, they\u2019ll leave, or stay on the freemium tier forever. Educating them about the product and its features is key for outstanding user experience. <strong>Creating relevant content with use cases, tips, and best practices will help them unleash the true potential of your product<\/strong>, and keep them coming back.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The main goal of educating users should be helping them achieve their goals by using your solution. Users trust educational content. According to Demand Metric, <\/span><a href=\"https:\/\/www.demandmetric.com\/content\/content-marketing-infographic\" class=\"broken_link external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">82% of consumers feel more positive<\/span><\/a><span style=\"font-weight: 400;\"> about a company after reading custom content, and 90% of consumers find custom content useful.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Companies that understand the value of educating users, offering value throughout the app, blog, knowledge center, and forum, eventually become a community, which is the ultimate form of engaging with users, as they have a feeling of belonging.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are several tools that can help you scale your SaaS business through users education:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Chatbots and other AI tools<\/b><span style=\"font-weight: 400;\">\u2014Besides the fact that chatbots are great to communicate with users and answer their questions, you can use this tool to share news from the app, provide recommendations and offer support. <\/span><a href=\"https:\/\/www.pipedrive.com\/\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Pipedrive<\/span><\/a><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> uses smart notifications to increase user engagement.<\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Newsletters, content, education center<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2014Remember that education should go beyond your solution, and focus on the skill. Note how <a href=\"https:\/\/coschedule.com\/blog\/\" class=\"external\" rel=\"nofollow\">CoSchedule<\/a> wants to help users become better marketers, and <a href=\"https:\/\/www.adobe.com\/creativecloud\/photography\/discover.html\" class=\"broken_link external\" rel=\"nofollow\">Adobe<\/a> educates users on how to take better photos. Later in the process, they talk about their solution and how it can help you get the job done.<\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Explainer videos<\/b><span style=\"font-weight: 400;\">\u2014When introducing new features to the platform, sometimes it\u2019s hard to explain them. The easiest and the most effective way to show new features is by using explainer videos. Unlike traditional ads, explainer videos are informative and offer value for the users. One of the SaaS companies that use explainer videos to introduce new features is <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=r0lsyTaAuJE&amp;feature=youtu.be\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Airtable<\/span><\/a><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">.<\/span><\/span><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/r0lsyTaAuJE\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"5_Harness_the_power_of_customer_success\"><\/span><span style=\"font-weight: 400;\">5. Harness the power of customer success\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There is a substantial difference between customer support and customer success. Even though they are both focused on serving customers, they are based on different philosophies and goals in mind.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Customer support is a reactive approach, whereas customer success is proactive<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2014One of the most obvious differences is the fact that customer support responds to questions and issues that users face. On the other hand, customer success offers proactive guidance and helps customers reach their goals.<\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Customer support helps users solve issues in a timely and efficient manner, and customer success has a long-term business impact<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2014When measuring the results from the two separate activities, there are different metrics that you should take into consideration. Customer support is all about speed and effective problem solving, and customer success has a more strategic business impact for the users.<\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Customer support is perceived as a must-have, and the power of customer success is not fully explored by companies<\/b><span style=\"font-weight: 400;\">\u2014The fact that customer support is a term known for over a quarter-century, and customer success is a philosophy that exists for around a decade, it\u2019s no surprise that companies are still not fully aware of the positive impact that customer success can have for SaaS businesses. However, if you want to nurture a customer-centric culture, having a customer success mindset is one of the vital components of your future growth.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">User\u2019s goals evolve with time. Having a dedicated team that is committed to empowering users\u2019 growth can be a game-changer for your company. Being at the forefront of your SaaS business, the customer success team is in charge of:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">turning free trials into active users<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">understanding users<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">helping them get the most out of the product<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">increasing customer lifetime value<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">collecting user feedback and\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">turning users into brand advocates<\/span><\/li>\n<\/ul>\n<div class=\"tweet-box ctt-box-design-4 \">\n\t\t\t\t<a href=\"http:\/\/ctt.ec\/34Fw5\" target=\"_blank\"  class=\"external\" rel=\"nofollow\">\n\t\t\t\t<p class=\"ctt-font-original\">Having a proactive customer success team is one of the key ingredients for good user experience and lasting customer relationships.\u00a0<\/p>\n\t\t\t\t<div class=\"click-to-tweet\"><i><\/i><span class=\"cta-pr\">Click To Tweet<\/span><\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n<p><span style=\"font-weight: 400;\">Another crucial aspect for your customer success team is a fast response to user feedback. In a world where we expect instant gratification, reacting to user feedback quickly and efficiently will help you create a pleasant user experience.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Collect_user_feedback\"><\/span><span style=\"font-weight: 400;\">6. Collect user feedback<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-9894\" src=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2020\/06\/CollectFeedback.gif\" alt=\"\" width=\"1920\" height=\"1080\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The process of collecting user information doesn&#8217;t stop when you build the product. Only by soliciting user feedback, iterations, and constant improvements, you\u2019ll be able to stay relevant and create an unparalleled user experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As Seth Godin says: <\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">Don&#8217;t find customers for your products, find products for your customers.<\/span><\/i><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">The easiest way to create a product that users love is to ask for their honest opinion. Even though you have to start with a minimum viable product (MVP), you should always try to add new features and create different use cases for your users.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SaaS companies that are not ready to implement user feedback and improve the product will eventually be replaced by someone genuinely interested in listening to users and adjusting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some best practices for collecting and utilizing user feedback that you can apply to your business right away:<\/span><\/p>\n<ul>\n<li><b><b><b>Start with what you already have, collect feedback along the way<span style=\"font-weight: 400;\">\u2014Making decisions based on data is crucial for every business. However, sometimes companies feel that collecting data and user feedback is too expensive and complicated, and choose to make assumptions. One thing they forget is they already have data that they often ignore. Start with simple tools like Google Analytics, and then you can upgrade to more advanced, cost-effective tools like <\/span><a href=\"https:\/\/www.usertesting.com\/\" class=\"external\" rel=\"nofollow\"><span style=\"font-weight: 400;\">UserTesting<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/b><\/b><\/b><\/li>\n<li><b><b>Don\u2019t underestimate the will of users to give feedback<span style=\"font-weight: 400;\">\u2014Despite the widespread myth that users don\u2019t want to share feedback, the truth is they appreciate when you ask for their honest opinion, and even more when you act upon that. Don\u2019t be afraid to ask your users for feedback.<br \/>\n<\/span><\/b><\/b><\/li>\n<li><b><b><b>Use feedback to improve your solution<span style=\"font-weight: 400;\">\u2014Product development based on user feedback takes a startup to the next level. An <\/span><a href=\"https:\/\/uruit.com\/saas-software-development\"><span style=\"font-weight: 400;\">insurance startup Branch<\/span><\/a><span style=\"font-weight: 400;\"> set new directions after having user testing sessions, where the team found a lot of areas for improv<\/span><span style=\"font-weight: 400;\">ement. Once you\u2019ve used the provided feedback, don\u2019t forget to highlight the new functionality you added or the adjustments you made. It&#8217;s important to show users you listened and acted upon their needs.<\/span><\/b><\/b><\/b><\/li>\n<li><b><b><b>Leverage user feedback for marketing purposes<span style=\"font-weight: 400;\">\u2014There is no better marketing than positive user feedback. Customers, and people in general, trust other people\u2019s opinions. Don\u2019t forget to use the feedback that you receive to attract more users.<\/span><\/b><\/b><\/b><\/li>\n<li><b>Don\u2019t just ask for feedback, foster a feedback-friendly company<span style=\"font-weight: 400;\">\u2014Asking users for feedback is great. What\u2019s even better is to create an environment where users are willing to contribute with feedback and ideas for improvement. How? Be transparent and make sure to respond to questions, opinions, and ideas. Communicate with your community and encourage them to reach out whenever they feel that there is room for improvement.\u00a0\u00a0<\/span><\/b><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"7_Measure_user_engagement\"><\/span><span style=\"font-weight: 400;\">7. Measure user engagement<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-9895\" src=\"https:\/\/uruit.com\/blog\/wp-content\/uploads\/2020\/06\/MeasureUserEngagement.gif\" alt=\"\" width=\"1920\" height=\"1080\" \/><\/p>\n<p><span style=\"font-weight: 400;\">We live in a data-driven world. Making your decisions based on your gut feeling is the shortest way to failure. Instead, some user engagement metrics can help you improve, thus shifting into high gear.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, when it comes to metrics and analytics, companies get stuck in overanalyzing and overthinking, and they face an analysis-paralysis situation. Instead of measuring everything, focus on the metrics that are most important for your business, and that will give you valuable insight for your users.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Remember that the purpose of analyzing data is to understand user behavior and improve user experience.<\/strong> The product is just one puzzle of the bigger picture, so make sure to set metrics that are aligned to your business KPIs and OKRs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To keep track of user engagement, make sure to monitor the following metrics:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Usage frequency<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2014low usage frequency is the first red flag that shows that your users are not getting the most out of your product. If you fail to improve this metric, you\u2019ll face a higher churn rate.<\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Time spent within an application<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2014this metric can give you essential information about user engagement. Make sure to monitor the duration and keep users engaged. If they are spending a very short time, it means they don\u2019t see value in using your product. However, beware that sometimes when they are spending too much time, it may be a sign that they\u2019re having a hard time navigating through your product.<\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><b><b><b>Number of active users<span style=\"font-weight: 400;\">\u2014it\u2019s not enough to attract users on your platform. If they\u2019re not actively using it, they\u2019ll eventually churn. Being mindful of the number of active users can help you act on time.<\/span><\/b><\/b><\/b><\/li>\n<li style=\"font-weight: 400;\"><b>License utilization<\/b><span style=\"font-weight: 400;\">\u2014users that pay for a license they don\u2019t utilize to the fullest will soon downgrade their license or walk away for good. Monitoring the license utilization and reminding users of the untapped potential they\u2019re already paying, will increase customers\u2019 satisfaction and improve user engagement with your product.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Using data-driven metrics is a powerful way to evaluate whether or not the team (and even the company as a whole) is fulfilling its goal, which is managing a successful product.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Data is a strong feedback source that can be used to determine if the hypothesis you created at the beginning of the UX process is accurate or not. Using key metrics, you can evaluate your whole process from ideation to features development and spot opportunities for improvement.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Benefits_of_Working_With_A_User-Centric_Team\"><\/span><span style=\"font-weight: 400;\">5 Benefits of Working With A User-Centric Team<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When it comes to SaaS businesses, user-centricity is not \u201cnice to have\u201d<\/span><span style=\"font-weight: 400;\">\u2014it\u2019s a must.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Companies that don\u2019t put users at the core of everything they do risk being replaced by their competitors. <strong>Develop a user-centric team that places users at the front of the organization from product development to the post-sales process<\/strong>\u2014as developing a product is a never-ending process that requires constant improvements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Working with a user-centric team that places users at the front of your organization from product development to the post-sales process, will make your life so much easier. They understand that for SaaS companies developing a product is a never-ending process that requires constant improvements, and they\u2019re eager to work on features that matter to users.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are five benefits that make user-centric teams the driving force behind a successful SaaS business:\u00a0\u00a0<\/span><\/p>\n<p><b>1. Multidisciplinary skills that work in synergy<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2014building a best-in-class SaaS product requires a combination of different skill sets that work together, thus creating a synergy that can fuel your business.<\/span><\/span><\/span><\/p>\n<p><b>2. User-centric<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2014user-centric teams are used to walking in users\u2019 shoes, and they are well aware of what users expect from the product they\u2019re building.<\/span><\/span><\/span><\/p>\n<p><b>3. Focus on the product\u2019s user experience (UX)<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2014users today compare experiences (not features) because they\u2019re buying a product, not a feature. No matter what unique features your product may have, if you fail to deliver an engaging user experience, you\u2019ll end up losing users. That\u2019s why the best SaaS companies are focused on UX.<\/span><\/span><\/span><\/p>\n<p><b>4. Robust technological skills with a disruptive design approach<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2014the best part about working with this kind of team is that you don\u2019t have to choose between tech skills and innovative design. You get the best of both worlds.<\/span><\/span><\/span><\/p>\n<p><b>5. Great engagement with the client<\/b><span style=\"font-weight: 400;\">\u2014with a team that focuses both on performance and user experience, you can be sure to have a high engagement with the client and increased CLV.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To create a user-centric team that brings all these benefits to the table, it\u2019s crucial to empower people, motivate them to take ownership of the product, and give them the freedom to test and improve along the way. This is the core of UruIT culture and something we truly believe in.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Next_step\"><\/span><span style=\"font-weight: 400;\">Next step<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In a world wherein product features can easily be copied, focusing on user experience can distinguish you from the competition to future-proof your SaaS business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Looking for help to apply these concepts in your project? <a href=\"https:\/\/uruit.com\/contact\">Let\u2019s talk.<\/a> Our team can help you reduce operating costs and boost productivity while delivering high-quality products. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Contents Why and How you Should Integrate UX in Product Development7 Tactics To Incorporate UX to your SaaS Product Design and Development1. Understand user needsUX Designers are essential for this&#8230;<\/p>\n","protected":false},"author":37,"featured_media":9879,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[243],"tags":[],"_links":{"self":[{"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/posts\/9877"}],"collection":[{"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/comments?post=9877"}],"version-history":[{"count":5,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/posts\/9877\/revisions"}],"predecessor-version":[{"id":11305,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/posts\/9877\/revisions\/11305"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/media\/9879"}],"wp:attachment":[{"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/media?parent=9877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/categories?post=9877"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uruit.com\/blog\/wp-json\/wp\/v2\/tags?post=9877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}