Product discovery

Our skills at your disposal:

Let’s kickstart your app idea through a product discovery phase

From our experience, we know the importance of starting off product development on the right foot in order to minimize risks. To do so, we combine different roles to better establish a product idea before embarking on a whole project, bringing in stakeholders from the business side, product experts, developers, and designers.

The product discovery phase has three main goals:

Understand
Complete our understanding of the business model, its context, goals and customers.
Analyze
Align expectations in order to mitigate risks, define processes, create story maps, and so on.
Propose
Set an initial backlog, a team, and a ballpark estimate for the development project.
You can read more about our product discovery phase here.

Benefits of a product discovery phase:

Get every team member on the same page

Discuss your expectations, needs, and risks

Identify your main users and prioritize features accordingly

Build a roadmap with input from developers, designers, and business experts

Get a rough time and cost estimate

Generate high level documentation (wireframes, mockups, etc)

How we do it

The discovery phase is a highly customizable process, based completely on your context and the maturity of your product idea. It usually lasts one week and the agenda is co-defined with your team. Although the specific discovery activities can change, the general goals are:

Uncover the purpose

Kick off the Discovery phase by understanding what brought you here and what is the expected product.

Get a business overview

Understand the app’s business model and its current context.

Identify metrics, constraints and risks

Decide which metrics the team should use to measure the project’s success. Also, list the main risks or constraints to take into account.

Understand the users

Work closely with our UX experts to build the users profile, understand their needs, and, when applicable, get their current feedback.

Assemble a roadmap

Based on a story map, we will identify the app’s journey and generate a prioritized backlog to get the development started.

Final details

At this last step, we focus on estimating the project’s cost and duration, recommending the right team for the job, and documenting the Discovery output.

Case studies

Here's how some of our clients have teamed up with us for successful product development discovery phases:

Web app enhances user engagement by 70%

How we helped US most known personal development coach to innovate their app. Discover the full case study

Health mobile app shines for its performance & design

We ended the product discovery week with a working app providing minimum functionality across the full stack, and a roadmap for evolving the product. Discover the full case study.

Our preferred tools / frameworks:

User Definition

User Persona

User Journey

Features Prioritization

Story Mapping

User Definition

User Persona

User Journey

Features Prioritization

Story Mapping

User Definition

User Persona

User Journey

Features Prioritization

Story Mapping

User Definition

User Persona

User Journey

Features Prioritization

Story Mapping

Want to discuss your project?

We'd love to hear about your project, feel free to reach out to us.

Explore other skills:

UX/UI Design

Our design team combines usability, app flows, branding, and design to deliver an outstanding user experience.

Web development

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At UruIT, Machine Learning is more than just a buzzword. We deliver intelligent software solutions with a focus on audiovisual recognition.

Mobile development

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