Product Growth | UruIT

Let’s take your product to the next level

We can join your project at any stage!

If you already have a product in place and want to evolve it, it’s time for the step we call Product Growth.

Evolve your digital product

An exceptional user experience makes your app stand out. We've seen costly mistakes in software projects that didn’t engage in user experience design properly and great successes in those that valued user data in their design.

Don’t settle for an okay product. As your business grows and your market expands, your product should evolve in order to:

Increase brand awareness, customer reach, user adoption & engagement

Better serve all users

Expand the product verticals

Generate more revenue

Develop new features

Polish/update aspects of your product in order to scale

Stay current with new technologies

Embark on the next phase of the business and product

Accelerate growth & innovation

We offer UI/UX design services to create apps that truly meet your users’ needs

We’ll help with your app’s ongoing improvement and pave the way for its promising future. By following an agile and iterative approach, our UX/UI designers and developers collaborate to build products that are useful, usable and beautiful.

Our UX design consulting is based on the User Centered design methodology, combined with years of experience at the highest levels of the creative industry.

We’ll help you modernize your app and create more valuable and efficient experiences for users based on research, best practices and user insights. Together let’s create compelling, engaging experiences that delight users and contribute to your business success.

Benefits of Product Growth & Optimization:

01

Identify growth and improvement opportunities

  • By understanding the context of your current users and target audience’s needs, we'll identify the role that the product should play in users' lives and drive our design and development to build apps that bring real value.

02

Iterate and stay ahead of the competition

  • Constant evolution is the only way to stay ahead. Our designers work though an iterative, consulting process, shaping ideas, wireframes and mockups based on the dev team's ongoing feedback. When the entire team shares suggestions for improving the product, we all gain insights for creating future interfaces.

03

Make smarter investments

  • Knowing user behavior will help you prioritize what's essential and what's 'nice to have'. By analyzing metrics and data from people interacting with your product, we’ll be able to make informed decisions about what to include in the scope-essential.

04

Reimagine your product to polish and scale

  • As we’ll constantly be detecting enhancement opportunities and looking for ways to improve the user experience, we’ll easily identify requisites, short-term targets and longer-term investment opportunities.

How we do it

To provide you with a validated and valuable working software as early as possible, our teams follow a dual-track agile mindset: we develop key features first by having designers generate input for developers one sprint ahead.

Following these steps, we advance on the product development roadmap and simultaneously measure, test and optimize if the application is fulfilling business success metrics, its strategy and OKRs through analytics tracking, monitoring and optimization, and A/B testing.

Our iterative product development process is inspired by the Design Thinking steps of empathizing, defining, ideating, prototyping and testing. It can involve all or some of these steps according to your project’s needs:

01

Discover


- Research the product
- Some activities we conduct are:
        Heuristic evaluation
        User & stakeholder interviews
        Field studies
        User testing
        Empathy mapping
        Affinity mapping
        Focus groups
        Analytics analysis
        Competition benchmarking-
        

02

Explore


- Design flows, sitemaps, personas
- Create a user journey

03

Experiment


- Design wireframes, mockups and prototypes
- Conduct usability testing
- Rapid prototyping: testing quickly to figure out what works

04

Develop


- Define the scope and the design
- Product enhancement/customization/migration
- Evidence-driven Tech Design & Development process
- Delivers innovative, useful and inspiring products

Case Studies

UX/UI
Web Development
Fintech

An app for bundling home & auto insurance in 1 minute

Product development based 100% on user feedback takes a startup to the next level

UX/UI
Product Discovery
Learning & Education

Digital transformation of a 40 year old business

Product Discovery project for the United States’ #1 life and business strategist

Our preferred tools / frameworks:

Want to discuss your project?

We'd love to hear about your project, feel free to reach out to us.