Target audience characterization is a process that usually happens at the beginning of your digital product lifecycle, and it can help you better define your users and boost your conversion...
A user persona is a brilliant tool to help you design and market your digital product. With the right approach, you’ll be able to better identify your target market and...
Mike Marriage has been working in the technology sector for +20 years, and is currently the VP of Product Management at ClickDimensions, a unique marketing automation, analytics and services platform....
If you read any entrepreneurship blog or magazine, chances are you’ve been told that the best, most successful products and services solve a problem. You’ve heard that creating something that...
It’s not newsworthy that Covid has transformed our world in record time and altered the way we live and work in every way. There will be Before Covid (BC) and...
Tori is the VP of Product at PeopleGrove, an app that makes it easier than ever for students and alumni to come together, getting motivation and creating connections needed to succeed in their careers. PeopleGrove was...
Has anyone ever told you that you’re ‘overthinking’ something? Or by contrast, have you ever navigated a vague situation in work or life and were desperate for clarity, certainty? If you’ve ever overthought anything...
If you haven’t come across the concept of Atomic Research, you might be scratching your head. No, it doesn’t mean reading up on neutrinos and quantum tunnelling. Instead, “atomic” refers...
Launching a product is just the beginning. There will always be opportunities for your digital products to evolve – it is how you will remain relevant. The digital product lifecycle...
The healthcare sector, historically one of the most under-funded, challenge-ridden, and change-resistant industries, has been under constant pressure in recent years. When the coronavirus pandemic hit, in early 2020, healthcare organizations...
IoT is changing the healthcare landscape for the better. This technology provides real benefits to doctors and patients – whether it is through wearable devices or robotic surgeries, these tools are...
When we think in digital product development, we think of it as a part of The Digital Product Lifecycle. So, when we’re facing the start of a development phase, ideally, we would have already worked on the product strategy and product design – and we should have a solid idea of what...
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