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Full Product Development: Driving Sales with Gamification | UruIT

Product Development: Driving Sales with Gamification

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Developing a gamification product that increases sales results

CRMGamified, a global provider of Gamification Solutions, is a spin-off of UruIT. Their team wanted to create an easy-to-install add-on to the Microsoft Dynamics CRM platform that would be designed to drive more sales and create an engaging environment for sales teams by emulating a game.

We worked together to develop an attractive web and a native mobile app for both iPhone and Android. The solution included a game-based series of features:

  • points and badges for closing deals faster;
  • levels and rankings;
  • among others .

Sales managers had the possibility of changing the gaming rules as desired to motivate behaviors and impact sellers, all without depending on IT or having to write new code.