Product Development: Driving Sales with Gamification
Developing a gamification product that increases sales results
CRMGamified, a global provider of Gamification Solutions, is a spin-off of UruIT. Their team wanted to create an easy-to-install add-on to the Microsoft Dynamics CRM platform that would be designed to drive more sales and create an engaging environment for sales teams by emulating a game.
We worked together to develop an attractive web and a native mobile app for both iPhone and Android. The solution included a game-based series of features:
- points and badges for closing deals faster;
- levels and rankings;
- among others .
Sales managers had the possibility of changing the gaming rules as desired to motivate behaviors and impact sellers, all without depending on IT or having to write new code.