As you develop your digital products, you must consider how they will scale in the future. This comprehensive guide will review the fundamentals of creating scalable digital products, including how...
There are things in life that we’re told are priceless. While I want nothing more than to put things like love and happiness in this category, I think that when...
Target audience characterization is a process that usually happens at the beginning of your digital product lifecycle, and it can help you better define your users and boost your conversion...
A user persona is a brilliant tool to help you design and market your digital product. With the right approach, you’ll be able to better identify your target market and...
Mike Marriage has been working in the technology sector for +20 years, and is currently the VP of Product Management at ClickDimensions, a unique marketing automation, analytics and services platform....
If you read any entrepreneurship blog or magazine, chances are you’ve been told that the best, most successful products and services solve a problem. You’ve heard that creating something that...
It’s not newsworthy that Covid has transformed our world in record time and altered the way we live and work in every way. There will be Before Covid (BC) and...
Tori is the VP of Product at PeopleGrove, an app that makes it easier than ever for students and alumni to come together, getting motivation and creating connections needed to succeed in their careers. PeopleGrove was...
Has anyone ever told you that you’re ‘overthinking’ something? Or by contrast, have you ever navigated a vague situation in work or life and were desperate for clarity, certainty? If you’ve ever overthought anything...
If you haven’t come across the concept of Atomic Research, you might be scratching your head. No, it doesn’t mean reading up on neutrinos and quantum tunnelling. Instead, “atomic” refers...
Launching a product is just the beginning. There will always be opportunities for your digital products to evolve – it is how you will remain relevant. The digital product life...
The healthcare sector, historically one of the most under-funded, challenge-ridden, and change-resistant industries, has been under constant pressure in recent years. When the coronavirus pandemic hit, in early 2020, healthcare organizations...
Thanks