When we think in digital product development, we think of it as a part of The Digital Product Lifecycle. So, when we’re facing the start of a development phase, ideally, we would have already worked on the product strategy and product design – and we should have a solid idea of what...

When any successful company or proactive team detects a new approach to satisfying a customer segment they automatically start to think about and envision the best product to fit this...

Takeaways From Branch’s Webinar: Strategies to Improve User Experience and Get More Conversions  In our June Webinar, we invited Branch‘s Director of Development, Ivan Herndon, to talk about the main...

When people talk about the lifecycle of a product it usually starts when the product is launched and focuses on the live lifecycle. But what about the software development lifecycle? Is there...